Iva Vlasimsky's Linkedin Analytics

Why won't I shut up about thought leadership marketing? —> Because it's the only marketing that can extract your unique value and transform it into a message that attracts qualified leads. Listen, 90% of marketing messages out there are probably never read or seen because: —Boring! Those 'vanilla' blog posts with nothing unique or experience-based. —Overly promotional. The corporate LinkedIn posts garnered with rocket emojis. —Product-focused. The web copy about features that your competitors also have. With this approach, you only collect web dust, waste marketing dollars, and become a part of the digital noise (problem). Let's work on creating a signal instead. Hi, I'm Iva. I'm on a mission to help Microsoft partner organizations craft authentic messages by empowering their people. After a decade in journalism, I shifted to content marketing and am serving Microsoft partner organizations for the last 10 years. I've written everything from web copies, eBooks, case studies, blog posts, executive LinkedIn posts, to Microsoft Partner of the Year Award submissions. I'm active in the IAMCP community, and I speak at partner events. Now, I'm pouring all my knowledge, skills, and 25 years of writing experience into a thought leadership specialization. My vision is to transform the digital space polluted by misinformation, deepfake, and viral nonsense into channels with authentic content created by experts. I believe the key to differentiation is not in your product features; it's in your team of Subject Matter Experts and experienced Leaders, their specific knowledge, shared values, and unique perspectives. So, I've created programs and services that help partners win in today's market with original insights. ⭐ AUTHORITY TEAM BUILDING—Thought Leadership Programs A unique employee advocacy program for a selected group of experts ready to become active brand ambassadors. Together, they work across LinkedIn, the website, and online and offline events—while staying true to their personal voices, opinions, and values. We combine AI and critical thinking, and teach SMEs how to extract their wisdom nuggets that make ALL the difference in company's marketing. ⭐ WRITING & CONTENT CREATION SERVICE —Executive Ghostwriting - Media articles, Keynotes, LinkedIn —Original Data Industry Reports —eBooks & Lead Magnets —Web Copy & Landing Pages —Case Studies —Microsoft Partner of the Year Awards Let's talk about thought leadership and how it can help your business. DM me here if you'd like to chat; I'd be happy to meet you and learn about your business.