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Iva Vlasimsky

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Your business grows in size and reach; you need more leads and sales, but…things don't seem to gain attention like before, do they? As a leader in a tech company with B2B solutions or a Microsoft partner organization, you know it well—𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝘀 today is more difficult than ever. Working as a freelance writer, I have witnessed how some B2B marketing tactics from five or ten years ago stopped being effective. They lost the human touch, appearing inauthentic and boring, and AI-generated content only made things worse. Today, B2Bs are drowning in the sea of sameness. 𝙉𝙤 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘𝙞𝙩𝙮 >> 𝙉𝙤 𝙩𝙧𝙪𝙨𝙩 >> 𝙉𝙤 𝙡𝙚𝙖𝙙𝙨 >> 𝙉𝙤 𝙨𝙖𝙡𝙚𝙨 I decided to do something about it and explore a different way to help organizations make real connections and build trust on autopilot. Stacking multiple communication skills over the past 25 years, I combined everything I practiced as a professional writer: ✅ Journalism (interviewing, reporting, fact-based, and opinion writing) ✅ Content marketing, copywriting & business storytelling ✅ Ghostwriting for executives in the top US and EU tech companies ✅ Extensive educational programs in marketing and business ✅ Continuous monitoring of the latest marketing trends ..to build a unique set of 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀: ⏩ 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝘁𝗿𝗼𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 for the C-suite executives >> through high-quality ghostwriting of their LinkedIn posts, articles, blog posts, newsletters, event sessions, video scripts, and more ⏩ 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗮𝗱𝘃𝗼𝗰𝗮𝗰𝘆 𝗮𝗻𝗱 𝘁𝗵𝗲 '𝗕𝟮𝗕 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗼𝗿' 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 >> Currently building a digital tool and training for teams with subject matter experts willing to share value and participate in company's marketing—while staying true to themselves. I believe the only way to stand out amongst hundreds and thousands of other B2B companies is to put your people front and center—literally. *** Whenever you're ready, there are 3 ways you can work with me: 1️⃣ 𝗚𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 your professional content for online and offline channels 2️⃣ 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 to use LinkedIn and/or blogging to boost your company's authority 3️⃣ Combining leadership ghostwriting and authentic employee advocacy program into a powerful 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 *** Interested? DM me or book a discovery call (the link is under my profile headline), and let's talk. 📲

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