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🔥 One of my favorite episodes yet. You can feel her fire and the passion she has for customers. And if you lead in Customer Success, Marketing, or GTM — you need to hear this. 🎙️ This Wednesday on The Success Revenue Podcast, Haydar Al-Saad & I sit down with Sweta Duseja, Director of Customer Success at MoEngage, who’s redefining what CS leadership looks like across the META region. From marketing to customer success. From the U.S. to the Middle East. From tracking numbers to driving impact. Sweta shows up with heart, clarity, and precision and shares tactical gold on: • Why customer success without cultural fluency is a dead-end • How MoEngage drives retention through value delivery • The exact frameworks she uses to align onboarding, adoption, and success planning • Where AI actually improves productivity and engagement, and where it fails • Her take on wellness, mindset, and listening as a power skill “The customer doesn’t just need support — they need someone who inspires them to improve.” 🎧 Episode drops Wednesday. #SuccessRevenuePodcast #CustomerSuccess #AI #Leadership #MiddleEastTech

If you're not investing in AI, you're already behind. The latest episode of The Success Revenue Podcast is out now, and it's a wake-up call for every revenue leader, CS head, and GTM team still dragging their feet on AI. In this episode we’re joined by Stephen Bates, founder of Cabot Insights and former Salesforce leader, who brings hard-hitting truth about what it takes to stay competitive in today’s revenue landscape. Here’s the hard truth: Companies that aren’t upskilling, automating, and building AI-driven workflows will lose. Those that do? They're gaining speed, precision, and revenue. We break down: • Why AI isn't a trend, it's now a requirement for competitive GTM • How precision targeting through micro-segmentation is changing outbound forever • The real reason intent data is outperforming traditional firmographics • McKinsey, Salesforce, and CRO data points that show the gap between those who act and those who get left behind • How AI can help your team engage at the right moment, not just with the right profile Stats you can’t ignore: ✔️ 92% of companies plan to increase AI investments (McKinsey) ✔️ 83% of AI-using teams saw revenue growth vs. 66% of non-AI teams (Salesforce) ✔️ 64% of CROs are adopting AI to eliminate manual tasks This episode is practical, data-backed, and urgent. If you're in GTM, CS, or RevOps, you can’t afford to miss it. 🎧 Listen now. Link in the comments. #SuccessRevenuePodcast #AI #GoToMarket #CustomerSuccess #RevenueLeadership #MiddleEast

🎙️ New episode just dropped! In the Middle East, business without relationship isn’t business at all. And this week’s podcast episode goes deep into why that matters more than ever. 🎙️ On The Success Revenue Podcast, we explore what makes the GCC region unique when it comes to building trust and driving customer success and why leaders in this space can’t rely on digital touchpoints alone. Our guest on the podcast this week, Sweta Duseja, Director of Customer Success at MoEngage, said it best: “If you take the time to sit with someone face to face, the learning and the connection are phenomenal. That human layer is everything. And no one does it better than our Emirati brothers and sisters.” This episode is a must-listen for anyone selling, scaling, or leading in the region. We cover: • Why in-person still wins in the GCC • How trust accelerates knowledge transfer and loyalty • The cultural intelligence you need to navigate this market • And why business in this region is and always will be deeply human 🎧 Episode out now. Link in comments. #SuccessRevenuePodcast #CustomerSuccess #GCC #MiddleEast

Customer Success isn’t just about retention. It’s about building experts. And that’s exactly what tomorrow’s episode of The Success Revenue Podcast is all about. This week, Haydar Al-Saad & I sit down with a Sweta Duseja, someone who gets it: The real goal of CS isn’t “doing more with less.” It’s doing more with people who know what they’re doing, at every level. “I want every customer contact we have to become an expert, so their value is felt when the economy is thriving and when it’s not.” We talk about: • Why CS sits at the intersection of product innovation, CSR, and GTM • How to scale value no matter the market conditions • Why efficiency isn’t about cutting, it’s about elevating your customer’s capabilities This episode will leave you fired up, especially if you believe CS should be a force multiplier, not just a support function. 🎧 Episode drops tomorrow. #SuccessRevenuePodcast #CustomerSuccess #MiddleEast

Time-to-lead is killing your revenue. This week’s guest has a solution. On this week’s episode of The Success Revenue Podcast, we're joined by Stephen Bates, founder of Cabot Insights and former Salesforce leader, who brings hard-hitting truths about what it takes to stay competitive in today’s revenue landscape. One framework he shared blew us away and it’s all built using Clay: 1. A lead fills out your form. 2. In seconds, data is enriched. 3. The rep gets a Slack message with a full profile, a score, and the exact outreach to send. This workflow: • Cuts response time from hours to moments • Enriches data in real time (funding, team size, tenure, contact info) • Helps reps focus on selling, not searching If you're still routing leads manually, this episode is a must-listen. 🎧 Episode is live. Link in comments. #SuccessRevenuePodcast #RevenueLeadership #SalesAutomation #AI #Clay #GTM #SalesOps #MiddleEast

Customer Experience vs. Customer Success. Same thing? Not even close. This week on The Success Revenue Podcast , Shalini Choudhary Choudhary breaks it down. And once you hear her take, you’ll never use those terms interchangeably again. “Customer Experience is horizontal — it’s the entire journey. Customer Success is vertical — it’s the intentional growth engine within that journey.” Shalini explains: • Why CS owns the experience — but can’t deliver it alone • How stakeholder alignment drives consistency across touchpoints • Why CS teams need to stop working in silos if they want real impact • And what it really takes to create a standard of excellence in customer experience If you’re building GTM, leading post-sales, or scaling CS — this episode will challenge how you think about ownership, influence, and growth. 🎧 Episode is out now. Link in the comments. #SuccessRevenuePodcast #CustomerSuccess #CustomerExperience #GTM #MiddleEast #CX

Lost the Job. Kept the Mission. Single Mom in Dubai | CS Leader | Scaling Growth, Retention & Impact Recently, I was impacted by a company restructure — after building and leading the Customer Success function at LVL through a period of rapid scale and expansion. In that role, I: ✅ Launched and led the CS function from scratch — earning a seat at the leadership table and positioning CS as a strategic growth driver tied to NRR and retention. ✅ Delivered 95% gross retention and 120% NRR by embedding CS into the revenue engine — aligning success metrics with sales, product, and C-suite priorities. ✅ Scaled CS operations to support 14,000+ users across multiple GCC markets — building processes that supported fast-paced growth without compromising experience. ✅ Transformed CS from a reactive support function to a strategic pillar — embedded in product roadmap, growth strategy, and board-level discussions. I was a trusted advisor to the CEO, CCO, and product leaders, aligning Customer Success with core business strategy and long-term revenue goals. I also led a high-performing team empowered to drive client outcomes and expansion autonomously. I’m now exploring leadership opportunities in Customer Success, Enterprise Account Growth, or Strategic Sales— especially in SaaS, B2B tech, or digital health. 📍 Open to remote, hybrid, or Dubai-based roles. 💡 If we’ve worked together and seen the impact firsthand — I’d truly appreciate a comment, share, or DM. Your support could help unlock the next chapter for me. 🙏 To anyone navigating change right now — I’m with you. Let’s move forward with purpose. ↪ Reposting a public reference from the CEO of LVL — grateful for the leadership, trust, and recognition.

Customer Success is evolving — and the Middle East is leading the charge. This Wednesday, we sit down with someone who’s not just watching that evolution… she’s driving it. 🎙️ On the next episode of The Success Revenue Podcast, Haydar Al-Saad and I speak with Shalini Choudhary, Head of Customer Success at Jisr in Saudi Arabia, where she’s at the cutting edge of HR tech, AI integration, and cross-functional leadership. From established enterprises to fast-moving startups, Shalini has led teams through every stage of growth and transformation — and her insights are a masterclass in: • Simplifying complexity in Customer Success • Leveraging AI to elevate, not replace, human interaction • Leading with humility, clarity, and purpose • Building CX frameworks that actually work • And staying balanced enough to make better decisions “Tech should empower people. The simpler we make it, the stronger our teams become.” If you're interested in the future of work, women in tech, or scaling customer success in high-growth markets, this episode is for you. Curious? You should be. 🎧 Episode drops this Wednesday. #SuccessRevenuePodcast #CustomerSuccess #Leadership #WomenInTech #MiddleEastInnovation #HRTech #AI #CustomerExperience #FutureOfWork