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I ran a design & marketing agency for 7 years at $350K/yr & almost burned out. (Completely) We 100% relied on referrals: We got clients through SEO & word of mouth. - Clients through friends - Clients through partners - Clients from disgruntled competitors We'd say yes to everyone and anyone. Some months were crazy good. But more often we struggled. 1 good month - dopamine. Followed by 3 months of crickets. This kept me on the 'hustle bus' 24-7. Because I had to pay bills. Though, what I didn't have was: - Time to focus on my business - Time to lead the team I built - Time to get qualified, ready-to-buy leads Instead of preventing fires, I was putting them out daily. Until 2022, where I shifted my model. I decided to: - Cap client spots - Know my freedom number - Count profit, not revenue - Have a leveraged, low-stress business This all came about because I focused on: 1. Making content to build my brand online 2. Making content to demonstrate my offer 3. Making content that showed proof and got inbound leads This plan, got me to $1M+ over time. And: $0 → $500K+ in 12 months (coaching business) $3.4M generated for my clients $32M raise for a client (by Coinbase Ventures) $0 → $5M raise for a UK fintech client With 1 offer, 1 audience, simple text posts, in 15 hours a week, without sales calls. But it took my a whole 2 years to get it right. I then focused on my writing + offers. Sold through Google Docs. Plain text. Provided insights. And made offers every day. These little tweaks helped me generate more money than I could ever imagine. So I put together an offer to help others do the same: Hybrid Offers + Power Writing. There's 3 ways I help coaches, consultants and service providers sell their 4-5 figure offers on LinkedIn + email: 1. Modern Offer Blueprint (Get you started DIY @ swipemymojo[.]com) 2. Modern Maker Coaching (How to sell your 4-5 figure offer online through Power Writing) 3. Modern Maker Consulting (I build out your offer + content strategy for you to attract + convert your dream clients - high-ticket offer) Send me a DM with the word "MAKER" if you want the details.
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