Miva, Inc.

Chief Revenue Officer (CRO)

Strigo

Howard

Howard was hotel property management system focused on creating hotel and short-term rental operational efficiencies.

Co-Founder and CEO

Salesforce

At Salesforce I served as an executive in the Customer for Life organization from 2012 to 2016. I led client-facing teams to improve customer retention, upsell, and cross-sell. I led the Customers for Life team integration of Radian6, Buddy Media, and ExactTarget to form the Salesforce Marketing Cloud.

Vice President, Customers for Life

Buddy Media (Acquired by Salesforce) 

At Buddy Media I served as Chief Client Officer. I ran Customer Success, Professional Services, Support, and Training. I was responsible for retention, upsell, and cross-sell. I grew the Customer Success organization from 1 to 100 employees w/ offices in New York, San Francisico, London, and Singapore.

Chief Client Officer

NBC News

NBC Social Network Implementation Leader

GE Advanced Materials

IT Project Leader (IMLP)

Hey, I’m MJ! 👋

I've spent 20 years scaling SaaS businesses.

I’ve spent 1000s of hours:

-Building sales systems
-Writing marketing copy
-Scaling sales & marketing teams

My results:

↳ I sold over 100M+ in SaaS subscriptions.
↳ I helped grow Buddy Media from $0→$750M.
↳ I grew my startup from $0→$3M in 18 months.
↳ I 2x'd Miva’s GTM efficiency in 1 year.

Today, top sales and marketing teams: 

→ co-create content with AI
→ co-market with AI 
→ co-sell with AI

And, I'm here to help. 

Here's what I talk about on LinkedIn

- AI Content: AI content creation systems
- Efficient Ops: Use AI to scale your business
- Social Selling: Sell with social content

Let’s win together!
MJ

I went from 4 to 400 likes per post

(it wasn't just about posting better content) 

I learned how to write better hooks.

Dull LinkedIn “hooks” don’t hook anyone.

It's time to sharpen yours.

Here are 6 hooks that crush on LinkedIn 👇

1: X without Y
Hook:
How I did [desired thing] w/o doing [undesired thing]
Why It Works:
We want success without the hard work
Example:
“I 10x’d my LinkedIn engagement without extra time spent”

2: X with Y
Hook:
How I did [desired thing] while also doing [desired thing]
Why It Works:
Most high-performers want more
Example:
“I 10x’d engagement while traveling”

3: Old/New Way
Hook:
Old way: [undesired]
New way: [desired]
Why It Works:
Everyone likes better solutions
Example:
“Old Way: 5 hours.
New Way: 5 minutes”

4: How I
Hook:
How I [achieved desired result]
Why It Works:
We crave personal experiences
Example:
“I add 1000 followers on LinkedIn this week”

5: Big Mistake
Hook:
[cohort of people] are doing [desired thing] wrong
Why It Works:
We don’t like making errors
Example:
“Most creators build carousels wrong”

6: Transformation
Hook:
I was bad at [desired thing] now I’m good at [desired thing]
Why It Works:
We adore comeback stories
Example:
“Last year I gained 1 follower per day, now I gain 100 daily”

Your hook is your handshake.
Your headline.
Your first impression.

Sharpen it and people will stop scrolling.
Then they’ll read.
Then they’ll remember.

Which hook are you trying next? 👇

MJ Jaindl

I scale SaaS businesses w/ AI and e-commerce businesses w/ Miva | Chief Revenue Officer @ Miva

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