Jake Mitchell's Linkedin Analytics

I am a passionate designer, technologist, researcher, and speaker who has helped companies innovate and achieve significant impact in their business outcomes. I follow a very simple set of principles to build great experiences: 1. Deeply understand the problem. Discover what "job" a customer is hiring to get done. 2. Build to learn. Prototype and test with actual customers frequently. 3. Stay humble, stay curious. Because customers are experts in their problems, it's crucial to co-create with them and learn how to make things better.