James Samuels's Linkedin Analytics

I recently had a pint with Steve. I've known him for many years. But he was stuck. He'd had a great corporate career. Senior exec. Well paid. Then he hit 50. He quit during COVID to "do consulting". In reality, he wanted to get ahead of likely downsizing. Initially, all went well. He farmed his network. Secured fractional roles. Then he took an interim CXO position in a start-up to fill a gap and satisfy his interest in early stage. Not well paid, but some equity and new challenges. He enjoyed stabilising the chaos. Implementing systems. Making an impact. Somehow, he ended up with responsibility for 30+ staff. However, in the last few months, sales have slowed. Clients are churning. Losses are mounting. Limited cash runway to pivot. Investors are getting nervous. Employees considering their next moves. So, Steve is feeling stuck. Working at home has left him isolated. Lack of water cooler moments. Video calls aren't condusive to this type of chat. Go all in on the tech start-up to turn it around or re-ignite his consulting business. Or try to get a job. Getting back into corporate life is not an option. His former employers are all reducing headcount. Going back to 9-5 is not appealing and his age is (like it or not) against him. The consulting that he relied on is getting harder to find and more competitive. Many of his consulting clients are reducing their spend or delaying projects. And Steve's feeling somewhat out of touch with the pace of change in his industry. So whilst the start-up isn't covering his monthly costs, it looks like his best option. It has its problems, but most are fixable. Cut costs, stabilise cashflow, then re-build. It will take some re-alignment of shareholder expectations. But at least he can control the priorities and the timescales. He now has a plan. 4 steps to execute in 6 months. He can focus on step one, fixing the start-up. Then re-build and prepare for a sale. For Steve, the next few steps are clear. He's now unstuck. And all it took was two pints in a pub garden and a chat with an old mate. Ever felt stuck? How did you get unstuck? #startup #workfromhome #career #feelingstuck

Looking forward to Bath Digital Festival this week….

Many SaaS founders hit a point where growth feels like hard graft rather than momentum. You’ve proven the product, landed early clients, and are working flat out - but scaling still feels out of reach. This is the messy middle - where founder-led sales becomes a bottleneck rather than a superpower. Where are you feeling the friction right now? #SaaS #startup #founder #MVP

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