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James Samuels

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Hi ๐Ÿ‘‹ If youโ€™re an ambitous B2B SaaS founder looking for an honest, pragmatic and systematic approach to growing your business, letโ€™s have a chat. I founded and bootstrapped a B2B SaaS procurement tech business from start-up to profitable growth with over 1,300 high LTV customers in over 70 countries (inc Canon, JP Morgan, Pfizer, United Technologies, Diageo, easyJet). So I've experienced the highs and lows of being an early stage founder with limited funds and resources selling successfully into mid-enterprise clients globally. ๐ŸŽข More recently Iโ€™ve helped B2B SaaS founding teams in sales AI, procurement tech, smart energy, prop tech, data analytics to add $170m ARR from start-up, scale-up, growth and enterprise. Together with founders and leadership teams weโ€™ve created significant revenue growth and enhanced shareholder value. ๐Ÿš€ Along the way Iโ€™ve made learned lots of lessons, worked with some amazing companies and inspiring people. I can help as much or as little as you need. โ–ถ๏ธ Strategy, planning and delivery โ–ถ๏ธ Creating the right team and culture โ–ถ๏ธ Robust financial modelling and integration with operating metrics โ–ถ๏ธ Getting investor ready and raising money โ–ถ๏ธ Working on behalf of investors to grow value / prepare for exit โ–ถ๏ธ Building systems and processes to grow revenues predictably โ–ถ๏ธ Implementing procurement controls, cutting waste, improving productivity โ–ถ๏ธ Delivering the right KPIs to focus on the metrics that matter If you need practical advice or hands-on delivery to deliver profitable growth, connect and ask me anything. Happy to help if I can. ๐Ÿ‘‰ Let's connect.

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James Samuels's Best Posts (last 30 days)

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I recently had a pint with Steve. I've known him for many years. But he was stuck. He'd had a great corporate career. Senior exec. Well paid. Then he hit 50. He quit during COVID to "do consulting". In reality, he wanted to get ahead of likely downsizing. Initially, all went well. He farmed his network. Secured fractional roles. Then he took an interim CXO position in a start-up to fill a gap and satisfy his interest in early stage. Not well paid, but some equity and new challenges. He enjoyed stabilising the chaos. Implementing systems. Making an impact. Somehow, he ended up with responsibility for 30+ staff. However, in the last few months, sales have slowed. Clients are churning. Losses are mounting. Limited cash runway to pivot. Investors are getting nervous. Employees considering their next moves. So, Steve is feeling stuck. Working at home has left him isolated. Lack of water cooler moments. Video calls aren't condusive to this type of chat. Go all in on the tech start-up to turn it around or re-ignite his consulting business. Or try to get a job. Getting back into corporate life is not an option. His former employers are all reducing headcount. Going back to 9-5 is not appealing and his age is (like it or not) against him. The consulting that he relied on is getting harder to find and more competitive. Many of his consulting clients are reducing their spend or delaying projects. And Steve's feeling somewhat out of touch with the pace of change in his industry. So whilst the start-up isn't covering his monthly costs, it looks like his best option. It has its problems, but most are fixable. Cut costs, stabilise cashflow, then re-build. It will take some re-alignment of shareholder expectations. But at least he can control the priorities and the timescales. He now has a plan. 4 steps to execute in 6 months. He can focus on step one, fixing the start-up. Then re-build and prepare for a sale. For Steve, the next few steps are clear. He's now unstuck. And all it took was two pints in a pub garden and a chat with an old mate. Ever felt stuck? How did you get unstuck? #startup #workfromhome #career #feelingstuck


    14

    What every founder should know before raising external capital. Thanks Gerald Duran !

    Profile picture of Gerald Duran

    Gerald Duran


    Startup sells for $50M. Founder walks away with $0. Wait, what? Yeahโ€ฆ welcome to venture capital, where everyone gets paid ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ the person who actually built the thing. Let me break it down for the first-time founders out there chasing headlines and term sheets like itโ€™s Coachella: Hereโ€™s how it happens ๐Ÿ‘‡ ๐Ÿ’ธ ๐—Ÿ๐—ถ๐—พ๐˜‚๐—ถ๐—ฑ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฃ๐—ฟ๐—ฒ๐—ณ๐—ฒ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€ VCs get their money back first. You raise $20M? They get that $20M before anyone else sees a dime. Sometimes they want 2x back. Thatโ€™s $40M off the top. ๐Ÿ’€ ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—ถ๐—ฝ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—ฃ๐—ฟ๐—ฒ๐—ณ๐—ฒ๐—ฟ๐—ฟ๐—ฒ๐—ฑ In some deals, investors get their money back and still participate in the remaining proceeds like common shareholders. Basically, they double dip while you hold the empty bag. ๐Ÿ“‰ ๐——๐—ถ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป You raise too many rounds, your 50% becomes 5% becomes โ€œhey, what happened to my company?โ€ โšฐ๏ธ ๐—˜๐˜…๐—ถ๐˜ ๐—•๐—ฒ๐—น๐—ผ๐˜„ ๐—Ÿ๐—ฎ๐˜€๐˜ ๐—ฉ๐—ฎ๐—น๐˜‚๐—ฎ๐˜๐—ถ๐—ผ๐—ป You raised at a $100M valuation, but your exit is $30M. That $30M barely covers your liquidation stack. Youโ€™re getting zero. ๐Ÿง‘โ€โš–๏ธ ๐—•๐—ผ๐—ฎ๐—ฟ๐—ฑ ๐—–๐—ผ๐—ป๐˜๐—ฟ๐—ผ๐—น VCs often control the board. If they want to sell and you donโ€™t? Tough. If they want to block a sale you do want? ๐—”๐—น๐˜€๐—ผ ๐˜๐—ผ๐˜‚๐—ด๐—ต. ๐Ÿงพ ๐—ฆ๐—ฎ๐—น๐—ฎ๐—ฟ๐˜† ๐—–๐—ฎ๐—ฝ Youโ€™re now the CEO of a funded companyโ€ฆ ๐—ฏ๐˜‚๐˜ ๐˜†๐—ผ๐˜‚ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐—ฝ๐—ฒ๐—ฟ๐—บ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป to give yourself a $10K raise. And if growth slows? Theyโ€™ll tell you to ๐—ฐ๐˜‚๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐˜„๐—ป ๐˜€๐—ฎ๐—น๐—ฎ๐—ฟ๐˜† while they protect their investment. So how do founders miss this Because nobody talks about this stuff ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ผ๐—ป๐—ฒโ€™๐˜€ ๐˜๐—ผ๐—ผ ๐—ฏ๐˜‚๐˜€๐˜† ๐—ณ๐—น๐—ฒ๐˜…๐—ถ๐—ป๐—ด on LinkedIn with: โ€œJust closed a $5M seed ๐Ÿ™Œ grateful and humbled blah blahโ€ Meanwhile, they signed a term sheet โ€” ๐˜๐—ต๐—ฒ๐˜† ๐—ฑ๐—ถ๐—ฑ๐—ปโ€™๐˜ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ. Why? Because they needed more runway! Valuation? Great. Terms? Disaster. โ†’ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐˜๐—ฎ๐—น๐—ธ: Raising VC is a trade Not a trophy Youโ€™re trading control, terms, and upside And if you donโ€™t understand whatโ€™s in the dealโ€ฆ โ†’ youโ€™re not the CEO โ†’ youโ€™re the employee ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—ณ๐—ฎ๐—ป๐—ฐ๐˜† ๐˜๐—ถ๐˜๐—น๐—ฒ Need examples? ๐—™๐—ฎ๐—ฏ.๐—ฐ๐—ผ๐—บ โ€“ $330M raised, $1B+ valuation, sold for $15M ๐—๐—ฎ๐˜„๐—ฏ๐—ผ๐—ป๐—ฒ โ€“ $900M raised, zero return ๐—ฆ๐˜‚๐—ด๐—ฎ๐—ฟ๐—ฆ๐˜†๐—ป๐—ฐ โ€“ $50M+ raised, sold for < $10M ๐—–๐—ผ๐—น๐—ผ๐—ฟ ๐—Ÿ๐—ฎ๐—ฏ๐˜€ โ€“ $41M raised, shut down, founders walked away with nada Before you raiseโ€ฆ know the stack Understand the game โ†’ ask yourself: โ€œWhat happens if we donโ€™t hit a billion?โ€ Because exits donโ€™t always mean freedom. Sometimes, theyโ€™re just ๐—ฎ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐˜„๐—ฒ๐—น๐—น-๐—ฝ๐—ฎ๐—ฐ๐—ธ๐—ฎ๐—ด๐—ฒ๐—ฑ ๐—ณ๐—ฎ๐—ถ๐—น๐˜‚๐—ฟ๐—ฒ ๐Ÿง  Founders: want to build something that lasts and still keeps you in control? ๐——๐—ผ๐—ปโ€™๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐—ฟ๐—ฎ๐—ถ๐˜€๐—ฒ ๐—ฐ๐—ฎ๐—ฝ๐—ถ๐˜๐—ฎ๐—น ๐—ฅ๐—ฎ๐—ถ๐˜€๐—ฒ ๐˜„๐—ถ๐˜€๐—ฑ๐—ผ๐—บ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜ ~~~ Follow Gerald Duran for daily startup and VC insightsโ€”plus the occasional kick in the nuts. โ†’ To land a meeting with us, start here: CanaGlobal (.org) #startups #founders #venturecapital #entrepreneurship


      6

      For founders raising this is well worth a read. I spoke with a pre- revenue founder recently expecting a 20m+ valuation. No unique IP, no traction and no validation and no idea why he was finding it difficult to raise. Getting good advice is invaluableโ€ฆ.

      Profile picture of Itamar Novick

      Itamar Novick


      "I'm shutting down after raising at a $85M valuation. My biggest mistake? Taking the highest valuation." A founder shared this with me over coffee last week as he prepared to lay off his final 45 employees. After 6 years, 3 funding rounds, and countless sacrifices, his journey was ending not with an exit, but with a wind-down. This is the valuation trap that's claimed more startups than anyone talks about. Here's exactly how it happened: - Started with reasonable seed round ($3M at $15M cap) - For Series A, had 4 term sheets ranging from $12M at $50M pre to $15M at $90M pre - Chose the highest valuation, generating massive PR and industry buzz - Subsequent product delays (normal startup turbulence) - Suddenly needed to raise again, but at 2X the previous valuation - No takers at the new price, no appetite for a flat or down round This is how your company dies. "I thought the higher valuation was validation," he told me. "Now I realize it was just a noose tightening around my neck with every setback." The rarely discussed truth: a large portion of his cap table was filled with momentum investors whose entire strategy was simple: - Inject capital at high valuations - Hype the company to their VC friends - Flip to the next investor at an even higher price Repeat When that music stopped, these investors vanished. No support, no help, no follow-on capital. Founders see high valuations as validation. Smart founders see them as expectations that must be met - or else. I've now watched this same scene play out with 5 different companies in my network. One founder put it perfectly: "I didn't realize I was being set up to fail until it was too late. That $80M valuation wasn't a compliment - it was a hurdle I could never clear." The often-ignored wisdom: - Valuation is not validation - it's a promise of future performance - Choose investors for the down rounds, not the up rounds - A reasonable valuation gives you room to stumble and recover The right investors at the right valuation will stick with you when things get hard. The rest will just move on to the next shiny object. #StartupLessons #VentureCapital #FounderAdvice


      1

      Many SaaS founders hit a point where growth feels like hard graft rather than momentum. Youโ€™ve proven the product, landed early clients, and are working flat out - but scaling still feels out of reach. This is the messy middle - where founder-led sales becomes a bottleneck rather than a superpower. Where are you feeling the friction right now? #SaaS #startup #founder #MVP


      20

      โšก๏ธ Free AI Revenue Review for UK SMEs Think AI is just for big tech? Think again. Weโ€™re offering a free 30-min call to show how businesses can use AI to unlock serious growth. ๐ŸŽฏ In your review, youโ€™ll get: โœ”๏ธ Assess your opportunity with AI โœ”๏ธ Top 3 AI use cases for your business โœ”๏ธ Quick wins to boost revenue fast โœ”๏ธ Low-cost tools your team can actually use ๐Ÿ“… Limited spots. Book your free call now ๐Ÿ‘‡ Link in Comment #AIForSMEs #UKBusiness #RevenueGrowth #SMEGrowth #DigitalTransformation


        17

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