Pavilion

Executive Member

Outworks

Most B2B content is invisible.
The founder is busy.
The marketing team is stretched.
And the thought leadership everyone wants to create never actually happens.

That’s where we come in.

Outworks is a content and strategy partner for founders and executives who want to show up like a thought leader and drive business from social—without adding it to their already packed calendar.

We build simple, sustainable systems to help you grow your audience, build trust, and stay top of mind with the people who buy what you sell.

We focus on two things:
🔹 Founder/Executive-led content — We pull content from your voice, experience, and stories through monthly interviews, turn it into high-quality posts (text, video, carousel, whatever makes sense), and publish it for you on LinkedIn and beyond.
🔹 Targeted advertising — We run LinkedIn ads that boost your best content and retarget ideal buyers so your message reaches the right people, even if you’re not connected yet.

We’re not reinventing the wheel—we’re just making sure it actually rolls.

You should reach out if:

⚡ You’ve got ideas but no time to execute them
⚡ You’re done with corporate-speak and want to sound like you online
⚡ You know content matters but need a team to run the process
⚡ You want to stay visible with ideal buyers without hiring a full team
⚡ You’re launching a book, product, or firm and want to build buzz
⚡ You want a partner who gets the nuance of building a brand that drives revenue—not just likes

We’ve helped growth-stage companies, agency founders, investors, and C-suite execs across industries turn social platforms into actual business drivers.

No fluff. No filler. Just smart content that works.

And...we have a pretty bad ass partner program. Ask me about it.

Co-Founder

Gibson Sales Foundations

I empower entrepreneurs to build successful sales processes and systems. Before their first sales hire, I help them establish a strong foundation for future growth.

Owner

EmPowerHR

EmPower HR is one of the fastest growing companies in the Midwest and the top PEO (Professional Employer Organization) service provider. We understand that running a business can be extremely overwhelming and recognize the blood, sweat and tears that go into building that successful business. We want to give you time back in your day by lessening the burden of back office administrative tasks. 

You focus on growing your business, we’ve got you covered navigating things like employee engagement, retention and compliance blind spots. We spend the time up front to understand what matters to you, what matters to the business, and what matters to the culture. 

Our message is simple - we want you to focus ON your business, not IN your business. Have the peace-of-mind in knowing that we’ll take care of your people the same way you do.

VP of Growth and Marketing

SnapMobile

REBRANDED TO PROOF WORKS - SnapMobile is a digital product strategy and design consultancy that partners with companies ranging from the early stage start-up to the Fortune 500.  Through Design Sprints and Innovation Labs we help organizations ensure their product isn't just a great product, but it's the right product.

Vice President of Sales

Proof Works

Proof Works helps companies grow through customer-centric, data-driven digital strategy and design. We bring a scientific approach to understanding what your customers want to help you create digital products and experiences they'll actually use. We're obsessed with results and relentless about creating remarkable outcomes.

Vice President of Growth and Partnerships

Devbridge Group

Devbridge Group is a software design and development company that partners with FORTUNE 1000 enterprises to accelerate digital products to market. Founded on the belief that software shouldn't be mediocre, the company creates superior products that address clients' business challenges through product thinking and agile delivery. Devbridge Group has offices in the United States, Canada, the United Kingdom, and Lithuania.

Client Principal

Crain's Chicago Business

Crain's Chicago Business has been the leader in providing business news to Chicago's C Suite business executives in print for 35 years.  Chicagobusiness.com has been the leading source of breaking business news online every day for the past 13 years.  Whether it's traditional print/digital advertising, event sponsorships or custom "outside the box" advertising, Crain's Chicago Business is the best spot to connect your business with the affluent Chicago executive.  I am responsible for the following categories:

- Insurance
- Technology
- Recruiting/Staffing/Employment Services


Please visit our media kit (http://www.chicagobusiness.com/section/advertise) to learn more about Crain's Chicago Business and our Custom Content portal (craincontentstudio.com) for a unique/catered approach in reaching the masses.

Senior Account Executive

The SpyGlass Group, LLC.

SpyGlass is a Telecommunications Expense Management firm headquartered in Westlake, OH. Currently, I handle all Northern Illinois (including Chicago), Southern Wisconsin (including Milwaukee) and Northern Indiana. We continue to rapidly expand our client base and marketing footprint with sales offices in Boston, Philadelphia, Washington DC, Louisville, Charlotte, Atlanta, West Palm Beach and Chicago. 

Our clients are typically CFOs, Controllers, and IT Executives who will admit in an honest moment that they struggle to understand the complexities and detail in their telecommunications invoices. As a result, costs are difficult to manage and control as research points out that bill mistakes represent 7-15% of an organization's overall annual telecom spend. Other cost structure inefficiencies live layers deep in telecom invoices and are invisible to the untrained eye.

We've developed a powerful process designed to remedy the challenges associated with managing telecom expense so that our clients can save substantial sums of money and focus energy on core business functions.

Regional Director, Sales

Helping you generate revenue on LinkedIn | Founder | Mentor | Speaker | Growth Marketer🚀 | Sales Leader | Connector 🤝 | Always Curious 🤔 | Listener of Books🎧 | Average Golfer⛳️ | Seinfeld Quoter | Family #1

This is the part where I talk about what we at Outworks do to help today’s busy executive.👇

It’s loud out there.🔊

We’re inundated with cold messages from people we don’t care to talk to.

The buyers have the control.

So why not let them buy on their time?⏳

Your job? Stay in front of them. Build trust. Guide them (on their time) in your direction.

How? Create content that’s by you, from you, for them.

Gone are the days when execs can hide behind a company brand.🎭

It’s cliché, but true: PEOPLE buy from PEOPLE they know, like, and trust. Execs need strong personal brands.

At Outworks, we grow your LinkedIn network and create short-form content (video, graphic, text) that builds trust, authority, and showcases your personality.

We keep you top of mind when prospects are ready by crafting custom thought leadership strategies to keep your messaging consistent and relevant.

Our goal is to capture your true voice through 60-min monthly interviews, producing posts that resonate and reinforce who you are as a leader.📹

The content supports all stages of the buyer’s journey.🌪
Top of Funnel: Raising awareness
Middle: Deepening interest
Bottom: Driving engagement and conversions

We follow the data📈
Are leading indicators trending up?
Is content resonating with the right people at the right time?
Are we connecting you with the right ICP?

Then...we throw fuel on the fire.⛽🔥
Our thought leader ads boost key posts to the right audience—creating more engagement with the right people at the right time.

Send me a note.
Would love to talk.
Even if it’s not the right time for you or your business, I’m always open to expanding my network.🤝
________________________________________________________

Need a speaker, panelist, or team workshop? 

I’m a sales and marketing leader with 18+ years of experience helping businesses scale, drive revenue, and build market leadership. 

I’ve helped companies generate millions in revenue, build scalable outbound programs, and launch marketing strategies from scratch. My background spans HR, SaaS, media, and consulting—leading teams, aligning sales and marketing, and executing event-driven plays that actually move the needle.

I regularly speak on:

Founder-Led Content – turning personal brand into pipeline.

Sales & Marketing Alignment – building systems that scale.

Inbound & Outbound Strategy – combining automation and storytelling to attract the right buyers.

Partnerships & Events – unlocking network-driven growth.

Want to connect or book me to speak? Reach out anytime.

Thankful for the 43 executives who trust Outworks to help tell their story and build their presence.

We keep the process simple:
• We build a strategy around what's top of mind with you and your business
• We pull out your best thinking through monthly interviews
• We turn that into content that sounds like you
• We build the system that keeps you consistent, relevant, and top-of-mind

Are there bumps in the road? Yes.
Is everything perfect? No.
Do we learn together and adjust accordingly? Always.

But that’s the point...this isn’t a content vending machine. It’s a partnership.

Some days we're sharpening strategy.
Some days we're tightening messaging.
Some days we're pulling you out of your own head so your audience can finally hear you.

That's the work we love most...and why we appreciate the people who trust us to do this with them.

Here’s to the next chapter...and the next 43.

Jared Gibson

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