Jared Gibson's Linkedin Analytics

Sales forced me to stay optimistic, even on bad days. Entrepreneurship made that a survival skill. 𝗧𝗵𝗲 𝗹𝗶𝗳𝗲 𝗼𝗳 𝗮 𝘀𝗲𝗹𝗹𝗲𝗿. Roller coaster. You celebrate the wins. You learn from the losses. No two days are the same. Some days you feel unstoppable. Some days nothing goes your way. You survive on caffeine and blind optimism. Your inbox is a lot of rejections and a little hope. You keep chasing the next big win, no matter what. 4 bad days with one good day can be a great week. You question your life choices at least once a week. Your family still doesn’t fully understand what you do. Then…You wake up and do it all over again. 𝗡𝗼𝘄, 𝘁𝗵𝗲 𝗹𝗶𝗳𝗲 𝗼𝗳 𝗮𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿. Roller coaster. You celebrate the wins. You learn from the losses. No two days are the same. Some days you feel unstoppable. Some days nothing goes your way. You survive on caffeine and blind optimism. Your inbox is a lot of rejections and a little hope. You keep chasing the next big win, no matter what. 4 bad days with one good day can be a great week. You question your life choices at least once a week. Your family still doesn’t fully understand what you do. Then…You wake up and do it all over again. Sales built the mental toughness. Entrepreneurship just turned up the difficulty.

Forcing employees to reshare company posts is not a "social strategy." It's a waste of time. Had another convo (not the first) this week with an employee whose company still does this: Marketing posts content from company page. Then sends a note telling everyone to reshare it to their network. Nobody engages with them. Nobody believes they’re authentic. Nobody benefits from them. It waters down the company brand. Yet, companies still do it. The teams that win on LinkedIn do the opposite. They encourage employees to share their perspectives. They let them post personal insights, stories, and industry takes. They build a culture where employees feel like voices, not marketing robots. Let people share what matters to them, not just what matters to the company.  Employee voices scale trust faster than any campaign. ______________________________ This sound familiar? Outworks helps busy executives and their teams build LinkedIn content strategies through 60 minute, monthly conversations. Follow + Ring the 🔔 + Throw some time on my calendar (🔗 in my profile)

Content’s real power isn’t in likes. It’s in silence. A while back, I shared a LinkedIn post on why leaders hesitate to post. A month later, a fella from the great state of Ohio (who is probably reading this 😂 ) approached me at an event. He pointed to that exact post and said, “That was me.” He'd taken action since. He's now posting consistently and seeing real results. Good content works long before you see proof. It builds trust. It sparks change. It brings the right people to you. Keep showing up. Plant success. Even if you can’t see it yet. ______________________________ “𝘐 𝘬𝘯𝘰𝘸 𝘵𝘩𝘢𝘵 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘮𝘺 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘨𝘳𝘰𝘸, 𝘣𝘶𝘵... 👉 𝘐 𝘥𝘰𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘓𝘐 𝘤𝘰𝘯𝘵𝘦𝘯𝘵." 👉 𝘐 𝘥𝘰𝘯'𝘵 𝘦𝘷𝘦𝘯 𝘬𝘯𝘰𝘸 𝘸𝘩𝘦𝘳𝘦 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵 𝘰𝘳 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘴𝘢𝘺.” 👉 𝘐'𝘷𝘦 𝘵𝘳𝘪𝘦𝘥 𝘢𝘯𝘥 𝘪𝘵'𝘴 𝘴𝘰 𝘪𝘯𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵." Sound familiar? Outworks helps busy founders/executives build LinkedIn content strategies through 60 minute, monthly conversations. Follow + Ring the 🔔 + Throw some time on my calendar (🔗 in my profile)

You’re not lacking ideas for content. You’re ignoring them. Look at your calendar. Client calls. Team meetings. Coffee catchups. Partner drinks. Sales convos. There's content gold there. Capture the insights from your day (aka write that sh*t down!) The story from your morning meeting. The friction from a tough client call. The aha moment from a workshop or offsite. This is the stuff that builds your brand and keeps your voice real...because it is real. Just pay attention to your week. The best content isn’t created. It’s captured. __________________________________ Need help with this? Outworks helps busy founders/executives build content strategies through 60 minute, monthly interviews. Follow + Ring the 🔔 + Throw some time on my calendar (🔗 in my profile) You're already living the content. We help you share it.

Last day of Q1. Back in Q4, I heard one thing over and over. “I want to show up more on LinkedIn.” Build my brand. Share more. Be consistent. So, how we doing? ______________________________ “𝘐 𝘬𝘯𝘰𝘸 𝘵𝘩𝘢𝘵 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘮𝘺 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘨𝘳𝘰𝘸, 𝘣𝘶𝘵... 👉 𝘐 𝘥𝘰𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘓𝘐 𝘤𝘰𝘯𝘵𝘦𝘯𝘵." 👉 𝘐 𝘥𝘰𝘯'𝘵 𝘦𝘷𝘦𝘯 𝘬𝘯𝘰𝘸 𝘸𝘩𝘦𝘳𝘦 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵 𝘰𝘳 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘴𝘢𝘺.” 👉 𝘐'𝘷𝘦 𝘵𝘳𝘪𝘦𝘥 𝘢𝘯𝘥 𝘪𝘵'𝘴 𝘴𝘰 𝘪𝘯𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵." Sound familiar? Outworks helps busy founders/executives build content strategies through 60 minute, monthly conversations. Follow + Ring the 🔔 + Throw some time on my calendar (🔗 in my profile)

April Fools Day on LinkedIn 😐

This is one of my favorite stories. Because it says so much with so little. The mindset is a powerful thing. Funny how everything starts moving once you stop waiting for someone to save you.

The best deals don’t always go to the best companies. They go to the best-known founders. Your founder brand isn’t a “nice to have.” It can be a dealmaker. If I’m in PE, I’m not just suggesting my portco founders build a brand…I’m insisting on it. Here’s why: 🍀 Inbound talent flow Top talent follows leaders, not logos. Strong brands and top PE funds stand out through their people and culture…something their acquisitions recognize. 🍀 Customer trust In B2B, relationships drive deals. A visible founder builds faster credibility. 🍀 Downside protection If growth slows, a founder’s personal brand keeps doors open. Future investors, partners, and acquirers still take the call. 🍀 Pricing power A strong founder amplifies a company's presence, driving valuations and sales. To dominate, founders must inspire employees and make their presence felt. 🍀Exit leverage Buyers pay more for companies led by recognizable, respected founders. 𝗡𝗼𝘄, 𝗳𝗹𝗶𝗽 𝘁𝗵𝗲 𝘀𝗰𝗿𝗶𝗽𝘁… If I’m raising or looking to get acquired, I’m building my founder brand like my valuation depends on it. Because it does. 🍀 Investor access Fundraising is easier when investors already know who you are.   🍀Competitive differentiation A strong brand makes your business stand out in a crowded market. 🍀Narrative control You shape the story, not the market. That’s how great exits happen. 🍀Network compounding Every post, podcast, and keynote expands your reach. More relationships, more opportunities. 🍀FOMO effect When the right people are watching, momentum builds. The right deal follows.   The best founders aren’t just operators. They’re magnets. Their brand attracts talent, trust, and top-dollar exits.

Episode 10. We made it. Fun fact : Out of 4.2 million podcasts, only 17% manage to hit ten episodes. And what better way to celebrate than by risking every future client relationship? We’ve already dumped on salespeople for their bad habits (and we’ll do it again...and again). But today, we’re turning the tables. Buyers aren’t exactly flawless either. People act differently depending on where they sit. When they’re selling, they want responsiveness, transparency, and a “true partnership.” When they’re buying? They disappear, change the rules, and assume their time is worth 10x more than yours. And we get it...people are busy. But some buyers aren’t just busy. They just suck. 😐 The Ghoster: “We’ll follow up next week.” Never does. 😐 The RFP Masochist: Sends an RFP. Decision already made. 😐 The Serial Price Shopper: “What’s your price?” No context, no details. 😐 The Power Drunk Exec: Loves hoops. Preaches partnership, ignores it. 😐 The Disorganized Chaos Agent: Disappears. Reappears. Urgent. Salespeople have plenty of bad habits. But let’s not pretend buyers are off the hook. A little professional courtesy goes a long way. Don’t be a bad buyer. Episode 10 is live. Check it out. 👇 James Hornick Jon Tsourakis

I never really planned to be an entrepreneur. Five years ago, I would’ve laughed at the idea. Then I got introduced to EO. (Entrepreneurs Organization Chicago) We joined as a sponsor…just showing up to support. But something shifted. I kept going to events. Kept having conversations. Started building relationships with the people in the room. It didn’t take long to realize... I was one of them. Their mindset. Their drive. Their obsession with building something real. It rubbed off on me. Eventually, we left as a sponsor. But I knew I’d be back. In a different capacity. Most of them don’t know the role they played in my entrepreneurial journey. But I feel it every time I walk into a room. Mark is one of those people. We recently had a conversation about how Entrepreneurs'​ Organization shaped his business. I’m still early in my new chapter and the mission is obviously different now. It definitely feels nice to be back in the room…this time, with a seat at the table.

I started posting to share my thoughts. I didn’t expect it to reshape how I speak in public. Now, I can ramble with confidence...on camera and on stage. Posting video content felt like public speaking reps without the live audience. Speaking on podcasts, panels, and in workshops now feels natural.  I started to gain clarity of thought. ↙️ Writing forced me to organize my ideas, making it easier to speak with confidence. I’m more comfortable with visibility. ↙️ The more I was sharing online, the more it normalized being seen and heard, reducing stage anxiety. I built up a trust in my voice. ↙️ Posting built a belief in my own ideas, making public speaking feel more natural. If you're waiting to start, don’t.  If you’re waiting for the perfect moment, stop. It won’t come. Publishing doesn’t just change how others see you. It changes how you see you. ______________________________ “𝘐 𝘬𝘯𝘰𝘸 𝘵𝘩𝘢𝘵 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘮𝘺 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘨𝘳𝘰𝘸, 𝘣𝘶𝘵... 👉 𝘐 𝘥𝘰𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘓𝘐 𝘤𝘰𝘯𝘵𝘦𝘯𝘵." 👉 𝘐 𝘥𝘰𝘯'𝘵 𝘦𝘷𝘦𝘯 𝘬𝘯𝘰𝘸 𝘸𝘩𝘦𝘳𝘦 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵 𝘰𝘳 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘴𝘢𝘺.” 👉 𝘐'𝘷𝘦 𝘵𝘳𝘪𝘦𝘥 𝘢𝘯𝘥 𝘪𝘵'𝘴 𝘴𝘰 𝘪𝘯𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵." Sound familiar? Outworks helps busy founders/executives build LinkedIn content strategies through 60 minute, monthly conversations. Follow + Ring the 🔔 + Throw some time on my calendar (🔗 in my profile)

LinkedIn just made a big move. Engagement is evolving. Comments are now getting their own visibility metrics. That means your replies are reaching more people than ever. And they should. Thoughtful comments drive attention, build trust, and spark conversations. It’s no longer just about posting great content. Smart, strategic comments are becoming just as valuable. Maybe even more. Could the best influencers become the best commenters? Maybe a little too soon for that… But, think of how brands like Wendy’s dominate Twitter with clever replies. That same shift is coming to LinkedIn. If brands and individuals know their comments can drive results, they’ll invest more in them. More strategy. More thought. More impact. If you’re only posting and waiting for results, you’re missing half the game. Engage with your network. Add value. Be part of the conversation. Comments can be  just as powerful as posts. Engage like it matters. Because it does.

It was early 2021. I was leading marketing at an HR company. My first time in marketing. Still thought of myself as a sales guy. I liked the challenge. Still kept a toe in the sales world - networking, building relationships, saying yes to things. One day I was asked to speak to a group of founders. Ten entrepreneurs. All successful. Talk about HR trends post-COVID. Share ideas. Lead the conversation. I said yes immediately. I’m a salesperson. This was a no brainer. I threw together a deck. Didn’t overthink it. Didn’t ask for help. Didn’t consider that I wasn’t really an HR expert. The day came. I walked into a small, dimly lit room. No windows. Everyone in masks. No adaptor for my laptop...so the deck was out. Then people started filing in. And it hit me. I'm f*ucked. 😐 This isn’t a story where I rallied and crushed it. I bombed. Hard. I fumbled through basic questions. Mumbled my way through answers I wasn’t confident in. (Sagar was there - he can confirm the bloodbath.) And the worst part? I could’ve tagged in someone from our team who would’ve nailed it. (cough, cough Jennifer) But my ego wouldn’t let me. It told me I had to be the expert. It convinced me I had something to prove. It made the room about me...when it never was. Ryan Holiday said it best: Ego is the enemy. That day, it beat me. And I’m better for it.

It’s almost go time. 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗦𝘂𝗺𝗺𝗶𝘁 kicks off on Monday and runs through the entire week. 40 experts Unfiltered strategies Focusing on what actually works and...it's free. 👈 If leads matter to your business (they do), you should be there. And by “there,” I mean wherever you are, because it’s all virtual. I’ll be sharing insights alongside some seriously smart minds (pictured below), covering things like: → How to turn cold outreach into warm conversations (without getting ignored) → The playbook for recruiting top-tier affiliates who actually promote you → The AI tools that are quietly changing lead generation → The website tweaks that turn visitors into buyers → How to double revenue with cold email (w/o dropping $ on ads) → The social media strategies that attract leads instead of chasing them → Why LinkedIn is still the best place to build authority and how to do it right It’s all happening March 24–28. If you haven’t signed up yet, get on it. ( 🔗 in comments) Details below. 👇 Daniel Scholes Bob Dietrich

Most LinkedIn content flops before it even takes off. Why? Because there’s no strategy...just a lot of hoping for the best. Are you posting about the same thing every....single...time? It becomes stale. Great content comes from clear pillars. 🏛️ Topics you actually enjoy, that build trust, and keep people coming back. And no, it’s not just business all the time. Even CEOs have personalities. Structure your content. Stick to it. Or keep rolling the dice and hoping for virality (that likely will never happen). ______________________________ “𝘐 𝘬𝘯𝘰𝘸 𝘵𝘩𝘢𝘵 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘮𝘺 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘨𝘳𝘰𝘸, 𝘣𝘶𝘵... 👉 𝘐 𝘥𝘰𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘓𝘐 𝘤𝘰𝘯𝘵𝘦𝘯𝘵." 👉 𝘐 𝘥𝘰𝘯'𝘵 𝘦𝘷𝘦𝘯 𝘬𝘯𝘰𝘸 𝘸𝘩𝘦𝘳𝘦 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵 𝘰𝘳 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘴𝘢𝘺.” 👉 𝘐'𝘷𝘦 𝘵𝘳𝘪𝘦𝘥 𝘢𝘯𝘥 𝘪𝘵'𝘴 𝘴𝘰 𝘪𝘯𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵." Sound familiar? Outworks helps busy founders/executives build LinkedIn content strategies through 60 minute, monthly conversations. Follow + Ring the 🔔 + Throw some time on my calendar (🔗 in my profile)

Finally! The CEO agrees to build their personal brand on LinkedIn. Marketing is on board. Big things are coming. Then the first post drops… then the second… then the third. “𝘞𝘦’𝘳𝘦 𝘵𝘩𝘳𝘪𝘭𝘭𝘦𝘥 𝘵𝘰 𝘢𝘯𝘯𝘰𝘶𝘯𝘤𝘦…” “𝘞𝘦’𝘳𝘦 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘴𝘩𝘢𝘳𝘦…” “𝘞𝘦’𝘳𝘦 𝘩𝘰𝘯𝘰𝘳𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘻𝘦𝘥…” It’s basically a press release with a profile picture. The goal was to build a personal brand. To share real insights. To start conversations buyers actually care about. Instead, it’s an "About Us" page with better lighting. Do people follow CEOs for company updates? I don’t. I follow for insights. Personality. Perspectives. Experiences. That’s what builds trust. That’s what gets people to buy...or tell someone who will. The good news here...your team loves this fluff. The bad news? Buyers don’t care. Other than that one guy who comments “Congrats!” on everything.

The best businesses don’t just find leads. They attract them. More leads. More growth. More freedom. That’s why I’m excited to be part of 𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗦𝘂𝗺𝗺𝗶𝘁 from March 24–28. They say to surround yourself with experts, so I figured I’d sneak into this lineup and take notes. Daniel Scholes and Bob Dietrich are bringing together top minds in lead generation for this FREE video series, packed with strategies to help you: ✔️ Master cold outreach ✔️ Optimize content marketing ✔️ Leverage networking for real results Knowledge flows both ways. I’ll be sharing insights while learning from 39 top experts. The right strategies can change everything. Don’t miss your chance to learn from the best. All the info you need is below. 👇

The moment that matters most isn't always the one you expect. Took my son to see his favorite team last night. And his favorite player. A night we’d been counting down to for weeks. We got there early. Found our seats. Took it all in. I had one goal: Get him an autograph. We made our way down to the railing. Waited with the crowd. Then he came out. His favorite player. He jogged past, locked in, focused. But then he turned to us. "I’ll come back after warmups." So we waited. Watched every shot, every drill, every moment. The anticipation building. Then warmups ended. And just like he said, he came back. Signed my son’s jersey. Gave him a high five. It was perfect. We (the visiting team) took control early. By the end, the home crowd was quiet. That’s how you know it was a good night. A core memory made, for sure. When we got home, my wife asked my son what his favorite part was. Not the autograph. Not the seats. Not even the win. It was the high five. That one tiny moment. Didn’t even crack my top 5. ____________________________ People don’t always remember the big milestones. They remember the small, unexpected moments. The selling process has a lot of those moments. The outreach. The initial conversation. The proposal. The negotiation. But the moment they say yes? It can often times be because of something small. A personal connection. A thoughtful insight. A tiny detail that made them feel valued. Like remembering their kid’s name from a casual conversation. Or sending over an article that helps them - not just your sales process. Or simply following up when you said you would. Donovan Mitchell didn’t have to come back. But he did. That’s what my son remembered. In sales, the small follow-throughs, when you don’t have to, are what people remember.

Impressions are down. And everyone’s asking the same thing…what now? Even when the content checks every box. Strong hook. Clear opinion. Buyer-focused. Real language. Actual value. Still - less reach. It’s frustrating. But it’s also a trap. The truth is that the algorithm owes you nothing. But your audience still needs you. Last week, Nomiki Petrolla said something that stuck with me. "Be obnoxiously visible" That’s the move right now. Because attention is leverage. If they don’t see you, they won’t buy from you. Your quiet competitors are making it easy to stand out. Top of mind = top of funnel. If you’re visible when they don’t need you, you’ll be remembered when they do. And content compounds. One post today could be the seed of your next big deal three months from now. So don’t wait for reach to go back up. Keep showing up anyway. Playing small won’t protect your pipeline. Visibility will. ______________________________ “𝘐 𝘬𝘯𝘰𝘸 𝘵𝘩𝘢𝘵 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘮𝘺 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘨𝘳𝘰𝘸, 𝘣𝘶𝘵... 👉 𝘐 𝘥𝘰𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘓𝘐 𝘤𝘰𝘯𝘵𝘦𝘯𝘵." 👉 𝘐 𝘥𝘰𝘯'𝘵 𝘦𝘷𝘦𝘯 𝘬𝘯𝘰𝘸 𝘸𝘩𝘦𝘳𝘦 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵 𝘰𝘳 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘴𝘢𝘺.” 👉 𝘐'𝘷𝘦 𝘵𝘳𝘪𝘦𝘥 𝘢𝘯𝘥 𝘪𝘵'𝘴 𝘴𝘰 𝘪𝘯𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵." Sound familiar? Outworks helps busy founders/executives build LinkedIn content strategies through 60 minute, monthly conversations. Follow + Ring the 🔔 + Throw some time on my calendar (🔗 in my profile)

Spoke to a packed room at Mesirow's newly renovated Chicago HQ's office a few weeks ago. The Business Symposium was one of those events where you walk in curious...and walk out sharper. Huge thanks to LORI DANN, Steven Mesirow, CFP®, and Tiffany Irving, CFP®, CEPA® for putting together such an engaging day. Great energy. Great conversations. And some seriously thought-provoking topics. My talk track was around why 2025 is the year to build your personal brand. Leaders earn trust by showing up. Sharing ideas. Putting their perspective out there. That trust doesn’t stay with the person. It carries over to the business. People buy from brands they trust. And they trust the people behind them. Nothing beats getting up in front of a room full of people who actually want to grow. That kind of room makes you want to level up. Every time.