Jason Feifer

Hi, I’m Jason Feifer. I help companies, leaders, and teams reframe how they respond to change.

I believe "adaptability" is the most valuable professional trait people can offer. I deliver keynotes to Fortune 500 companies experiencing big changes, seeding adaptability as a growth superpower across leaders and teams.

I’m currently the editor in chief of Entrepreneur Magazine, where I’ve spent almost 10 years studying and writing about hyper-successful entrepreneurs. I’ve also been an editor at Fast Company and Men’s Health, and have contributed to the Washington Post, Slate, and New York Magazine.

I’ve delivered keynotes for Google, Microsoft, Pfizer, Alibaba, and many more.

I also have…

→ A newsletter called One Thing Better, which is read by 75K+ high-performing individuals

→ A podcast called Help Wanted, which reaches 1M+/month downloads

→ And a book called Build For Tomorrow, which is a bestselling leadership resource

Additionally I’m the cofounder of CPG Fast Track, a growth accelerator for early-stage CPG (consumer packaged goods) founders.

I also oversee content for the business community Uncharted, and sit on many startup advisory boards.

But best of all, I’m a husband and father of 2 wonderful kids.

If you’re looking for a professional edge, subscribe to my newsletter – I’ve got your back.

If you’re kicking off big changes within your organization, DM me – I’ll help you rally the troops.

Editor in Chief

Want to change people’s behavior?

Study this ad, which follows a time-tested formula:

Here it is:

Don’t TELL people what to do. That triggers reactance, where people push back against any loss of control.

Instead, just show them the gap between their BELIEFS and their ACTIONS… then let them make the decision.

That’s what this new Irish ad does. It shows a creepy scenario, in which strangers know way too much about this young girl, Ava.

Eventually we learn why: They’re all seeing her dad’s social media posts.

This strategy isn’t new. Years ago, Thailand used it to combat tobacco.

They filmed children asking to bum a cigarette from smoking adults. When the adults explained that smoking is bad, the child handed them a card that read: “You worry about me, but why not about yourself?”

The ad drove a 40% increase in calls to Thailand’s quit-smoking hotline.

This same strategy can be used in marketing — to drive healthier, more premium, or more responsible purchases.

So, ask yourself: What gap could YOU reveal to your audience today?

👉 Want to grow your career or business with less stress? Join 80K ambitious readers of my newsletter: jasonfeifer.com/newsletter

Editor in Chief @ Entrepreneur Magazine | Keynote Speaker | I help people navigate change with clarity

Burger King complained about this ad.

It blew up in their faces.

The ad was made in Germany in 2011: Bullies steal a kid’s McDonald’s fries, so he hides the fries behind a Burger King bag.

The bullies lose interest. BURN!! 😂

When it came out, Burger King issued a statement that "McDonald's has broken the rules of comparative advertising by degrading the Burger King brand."

McDonald’s pulled the ad from TV... which of course made EVERYONE seek it out on YouTube.

It’s a classic case of the “Streisand Effect”: When you try to hide or censor something, you just draw more attention to it.

So what should Burger King have done? Simple: Fight humor with humor.

The McDonald’s ad was playful. BK could have played along, inviting consumers into the joke.

But when you try to stop a conversation, people just keep talking — without you.

If this post was helpful, please share it and follow Jason Feifer for more.

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I just embarrassed myself in front of billionaire.

I was interviewing him by video chat, when my computer suddenly announced: LOW BATTERY.

That’s when I realized: I forgot to plug my laptop in!

I apologized, plugged the cord into the wall, and… nothing. After 20 seconds, I realized I hadn’t plugged the cord into my LAPTOP either! Oof.

But here’s how I saved the moment: I said, “Please tell me you’ve done something like this too.”

He laughed. Absolutely, he said, and he told me a funny story. Our conversation got even better from there.

I used to be afraid of things going wrong — when something breaks, or my kid runs into the room.

But those moments don’t break a connection; they MAKE them! Because they allow us to set aside our roles and agendas, and to just connect as humans.

Don’t be afraid of your humanness. Lean into it. Even billionaires forget to plug in the laptop.

If this post was helpful, please share it and follow Jason Feifer for more.

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This sign is genius...

Because it speaks to TWO kinds of people.

GROUP 1: People who really know açaí. It says: “You’re an insider who gets it.”

GROUP 2: People who can’t pronounce it. It says: “You’re right, it’s confusing.”

Either way, JOE & THE JUICE is saying this: “We are for you.”

That is so critical.

Every time your brand speaks, you tell consumers that you’re either FOR them or NOT for them.

If your language is confusing, you’re NOT for them.

If you reference something they don’t know, you’re NOT for them.

If you speak directly to their needs and feelings, you ARE for them.

Every word counts. Always remember your audience.

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JOE & THE JUICE

Now THIS is how to connect with customers — by using a strategy every marketer should steal.

This old ad for the cleaning brand Vim nails consumer psychology:

To connect with people, you can’t just talk about the problem you solve.

You must also talk about WHY that problem matters. It's the deeper deficiency in your customer’s life.

In this case: The problem is a dirty bathroom.

The *real* problem? Cleaning steals time from family.

That’s a much higher-stakes story. Solve that, and you’re not just selling — you’re improving lives.

That's when customers choose you over anyone else.

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If your sales are slow, follow this Hallmark strategy.

It’s a classic case of “giving permission” — helping people do what they want, but that they’re uncertain about.

🎥 ABOUT THE AD:

In 2008, greeting cards were in decline.

So Hallmark released this short film: A bumbling brother gives a wedding toast, everyone’s nervous, but then he reads from a Hallmark card.

At the end, he says: “I didn’t write those words, but I do mean them.” Everyone’s touched.

🧠 THE INSIGHT:

Hallmark knows: Many people can’t express themselves well, but they still worry that a card is inauthentic.

That critical — because once you know what holds your customer back, you can give them permission to move forward.

When the brother is validated, customers gain permission to do the same.

Now think about what else holds people back…

❌ They want to treat themselves, but feel guilty spending money.

❌ They want to ask for help, but fear seeming incompetent.

❌ They want to try something new, but don’t want to look foolish.

To sell a solution to any of them, you first need to give them permission.

So ask yourself: What’s holding YOUR customers back?

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Don’t attack your competitors — unless you do it like this brilliant Heineken campaign.

That's because Heineken didn't attack another brand. It declared war on an IDEA.

Netflix once famously said it’s competing against sleep. Heineken is competing against isolation.

Here's what it looks like...

Heineken declared war on smartphones, then gave away 5,000 "Boring Phones” with features like…

“1 bit email” → it’s an inbox that’s always empty

Optimistic Sportscheck” → the app just says your favorite sports team is doing fine, don’t worry about it

Bad camera → it’s grainy, only takes 10 photos, then stops working

It's fun, relatable, and instantly tells you what Heineken stands for.

When you fight a bad idea, you become the embodiment of a GOOD idea — and the hero for everyone who agrees.

So, ask yourself: What bad idea are YOU fighting?

If this post was helpful, share it and follow Jason Feifer for more.

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This redesign led to a $735M sale — but here’s the part everyone overlooks:

It wasn’t just about a better design (though that mattered).

It was about giving people a CLEAR reason to buy.

Simple Mills began in 2012 with a line of generic-looking baking mixes. The top of the bag said: “A Great Way to Start the Day”.

But… that tagline could be for coffee, waffles, or a gym. It means nothing.

Now look at the new design. More welcoming logo, more appetizing food… and critically, this line:

“Only whole food ingredients. Nothing artificial ever.”

With those words, Simple Mills established who it’s for, why it’s different, and why it matters.

(Obviously, they improved in many ways other ways too — and exited this year to Flowers Foods for a reported $795M.)

When consumers see your product, they wonder: “Why should I choose this instead of something else?”

Anticipate that.  Give them a clear, specific answer. Otherwise, they’re gone.

🎉 IMPROVE YOUR PACKAGING — FOR FREE! Just join my call on Dec 4.

🎉 My team is reviewing packaging, giving advice, and helping you grow. Register at https://luma.com/zn3qtbx4

The lights went out during my keynote. 800 people watching. Most speakers would panic.

Instead, I did something that turned disaster into connection:

It's a strategy I call "talk through it".

I've had everything go wrong on stage:

→ Screens died
→ Fire alarms
→ Mics cut out
→ Stage props fell over
→ Event organizers forgot to introduce me

So I always just talk through it: Acknowledge the problem. Make light of it. Maybe banter with the audience. And most importantly — I show that I'm WITH them, not rattled by them.

Then, when it feels right, I naturally transition back into my material.

Because as the speaker, you are the emotional leader of the room.

If you're nervous, they're nervous.

But if you're calm and in control? They're grateful for you.

And the event organizer will think: "This person isn't just a speaker. They're a partner in making this event great."

Think of it this way: When things go wrong, you’ve been given a GIFT. Because you now get to be the hero. So speak up.

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👉 I teach audiences how to adapt — by sharing the greatest lessons from the greatest entrepreneurs! More at jasonfeifer.com/speaking

Now THIS is how you drive sales — with a psychological trick every marketer should know.

People love Snickers’ hilarious “You’re Not You When You’re Hungry” campaign…

But here’s its true genius:

In psychology, there’s a concept called “loss-aversion theory” — how we're wired to avoid loss MORE than to seek gain.

Our top priority is maintaining what we have.

Therefore, marketers can sell the CONSEQUENCES OF INACTION... showing what people will lose if they don’t buy.

Most food brands don’t do this. They show deliciousness or family bonding.

But Snickers turned a candy bar into catastrophe insurance. And it worked.

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People will NOT notice your great work.

Stop complaining about it.

I hear this often from people — that they work hard, expect others to "notice," but louder colleagues get promotions.

That sucks. But if you don’t speak up, someone else gets the attention.

Here are 7 ways to self-promote at work, without feeling icky:

1. Talk about impact. Don’t just say you did something; quantify the positive results.

2. Give credit publicly. People who make others look good get remembered.

3. Keep your boss informed. A quick weekly update helps them advocate for you.

4. Speak up in meetings. Ask smart questions or summarize progress — that’s how people notice leadership.

5. Volunteer for visible projects. Visibility beats perfection.

6. When praised, don’t deflect. Say thanks and reinforce the win.

7. Talk about what you’re learning. People promote growth, not grind.

The rule is simple: Stop waiting to be noticed. Nobody will know how great you are… unless YOU make sure they do.

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This hotel just went viral for its “Goodnight Moon” room — but here’s the marketing strategy everyone misses.

This isn’t about attention. It’s about ASSOCIATION.

Brands (and people) often chase wacky stunts, doing anything to grab eyeballs.

But you must step back and ask: “Does this help people remember what we’re ACTUALLY great at?”

If not, it’s just noise.

When the Sheraton Boston Hotel recreated Goodnight Moon, it reinforced what hotels do best: sell escape, comfort, and a memorable night. That's why it works.

Same rule applies for your own posts on LinkedIn.

You can post random stuff that gets engagement — but if it doesn't reinforce what you want to be known for, you're just creating confusion.

Remember: Attention is cheap. Association is everything.

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"There's too much competition" is the worst excuse I've ever heard.

And we all use it.

→ Creators sit on valuable insights because they worry about adding to the noise. 

→ Entrepreneurs delay launches because the market feels crowded. 

→ People skip opportunities because someone else might also be trying.

You know what's actually noisy? Silence.

Silence from people who could help — but don't. Silence from solutions that never see daylight. Silence from voices that matter but never speak up.

I get 500+ emails daily. Know how many newsletters I actually read? Three.

Those three didn't worry about being email # 501. They worried about being valuable enough to be ONE OF MY THREE.

Every successful brand faces the same reality: Coca-Cola competes with thousands of beverages. Nike competes with hundreds of shoe brands. Your favorite restaurant competes with every dinner option.

They don't win by avoiding competition. They win by being the obvious choice for their specific audience.

Stop seeing yourself as noise.

Start seeing yourself as the signal others are searching for.

👉 READY TO STAND OUT? I’ll teach you exactly how to do it on LinkedIn — it worked for me! Start at https://lnkd.in/eRumk4Mw

This booze brand is in talks for a $700 million acquisition… because they made one brutal decision.

They abandoned their original idea.

Here’s the story:

BeatBox launched as a party drink — a 5-liter bag of punch inside a boombox-style box. (Basically boxed wine for Gen Z.)

They went on Shark Tank in 2014 and got a deal from Mark Cuban. Sales jumped from $235K to $750K.

Then nothing. Two years of flatlining, and a failed Walmart launch.

That’s when they realized a painful truth: They built the wrong product.

Their $20 box was too expensive, and too tied to “parties only.”

So they pivoted to single-serve packs under $5. Sales doubled. Then doubled again.

Now AB-InBev is negotiating to buy them for $700 million (per a WSJ report).
 
The lesson: Fall in love with your customer, not your concept. That’s where the exits are.

🎉 IMPROVE YOUR PACKAGING — FOR FREE! Just join my call on Dec 4.

🎉 My team is reviewing packaging, giving advice, and helping you grow. Register at https://luma.com/zn3qtbx4

Hey, solopreneurs: Want MORE clients?

Here’s what you need to do LESS of…

Most solos try to grow by adding more: more ideas, more offers, more experiments.

But real growth comes from making smarter choices, not more choices.

That’s why I partnered with Lettuce Financial to produce this FREE Annual Planning Playbook.

It helps you:

• Identify what worked (and didn’t) this year

• Cut the work that isn’t moving you forward

• Build a growth plan you can actually execute

Make 2026 more focused, more intentional, and far more profitable — and it all starts here:

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