Javier Lozano Jr

Wrapmate

Facility Management Marketing Podcast

Have you ever asked yourself how to successfully grow a facility management company in today's digital age... while STILL remaining profitable?

I mean, you probably know that marketing should probably be in the mix. Actually... marketing should be part of your business function, such as finance or operations. But, you may not know the best approach to market your Facility Service company. There are so many new trends, strategies, and digital platforms -- marketing can just be plain confusing.

So how do you use marketing to grow your FM business today? How does marketing grow your pipeline? How does marketing generate leads? How does marketing make you a category king (or queen)?

Plus, if you're used to going to trade shows such as Connex, RFMA (Restaurant Facility Management Association), SPECS, and more -- you're literally SHARING the "leads" generated at these conferences.

Wouldn't it be awesome to have YOUR own leads? Where these FM's found you through a Google search, Google ad, social media -- or some other form of marketing.

Well... this podcast will give you the answers on how to use marketing to grow your Facilities Management company.

Welcome to the Facility Management Marketing Podcast

Podcast Host

Bolder Media Solutions

Spearheaded direct response marketing campaigns that generated an increase of client acquisition by 20% and improved revenue growth by 15% using business analytics.

Executed flexible automated content creation strategies through blogs, podcasts and educational videos resulting in 25% more efficiency & increased productivity. 

Crafted valuable email marketing campaigns with 40%+ open rates using persuasive writing methods, story brand telling and ethical call-to-actions.

Designed & managed customized social branding audits to optimize brand authority of companies & individuals.

Proficient success using Facebook, Instagram, YouTube, Google & LinkedIn for branding & business development.

Acquired leads in select verticals using successful sales experience in direct & indirect sales methods.

Consulted businesses to create & execute a customizable internal 2 to 3 year advertising strategy by mapping out their entire sales & marketing objectives and short term business growth goals.

Coached & mentored business leaders using 10+ years of personal business success with my customized training curriculum & digital product “The 6 Figure Martial Arts Business System”

CEO and Fractional Chief Marketing Officer

Anchor Wave Internet Solutions

I helped our marketing team create a demand generation sales funnel that converted roughly 35% of cold traffic paid ads into MQL's (warm leads).

Converted 20% of MQL's into SQL's and Opportunities using proven sales funnel strategies.

Implement and installed HubSpot Marketing software for our team to help track our marketing efforts from paid ads, social media, email marketing, content marketing, and more.

Started the Trust Tipping Point Marketing Podcast in the Home Services industry by creating a Dream 100 list and inviting executives & leaders in the space.

Host monthly webinars and virtual training summits for prospects on how to improve their marketing strategies -- resulting in an increase in profits.

Collaborate very closely with the Sales team to develop appropriate marketing collateral to help close more sales opportunities.

Continuously create sales funnel on Click Funnels, using persuasive sales copy, formulated copywriting, well constructed web design.

Chief Marketing Officer

The Trust Tipping Point Marketing Podcast

The Trust Tipping Point Marketing Podcast is the ideal digital marketing resource for home services and consumer service based companies.

We help business owners, entrepreneurs and executives that operate a residential based, consumer focused business using the most effective marketing strategies and tactics that deliver results.

Do you operate an MEP type business such as HVAC, Electrical and Plumbing? 

Or, maybe a business that focuses on roofing, handyman services, general contractors, flooring, landscaping, solar -- and more.

Then, The Trust Tipping Point Marketing Podcast will help you execute the best and most effective marketing strategies that have helped our business and our clients succeed for nearly two decades.

Inside each episode, we will share some of the marketing secrets that we keep close to our chest. And, how Anchor Wave’s team (one of the top internet marketing agencies in the US) uses them to capture more business for their clients… and their business.

Facility and Property Management Secrets Radio

Hosted the #1 Facility and Property Management podcast catering to Facility Services and Building Management industry with nearly 1,500 subscribers.  

Delivered the highest amount of value, education and content to the Facility Services industry by interviewing CEO's, C Suite Executives, Industry Leaders and long-time professionals.

Promoted this podcast through social media, industry groups, large associations and email list.

Podcaster & Host

CMI Mechanical HVAC and Refrigeration

Developed new business that has increased company revenue from $500,000 to over $1.5 million per account.

Implemented new website strategy through media & content marketing with a 750% increase of newly created organic keywords, higher SERP’s results, and increased web traffic by over 200%.

Launched new PPC integrated marketing campaign with a click through rate (CTR) of nearly 10% and conversion rates over 5%.

Host popular podcast with nearly 1,500 listeners by interviewing CEO’s, c-suite executives and industry leaders of large national suppliers to educate the community, provide insiders secrets, and establish business partnerships.

Developed an automated affiliate partnership program by acquiring 30,000 new prospective partners and increasing productivity for appointments by 300%.

Build strategic relationships with key C-Suite executives and decision makers for Fortune 500 companies.

Execute advertising initiatives for prospecting & brand awareness through targeted email marketing campaigns, content creation, social media deployment, podcasting, video content & joint ventures.

Acquired new opportunities from T-Mobile, Dollar General, Anheuser-Busch, Raytheon and other large corporate brands using sales funnels, digital marketing strategies, and consultative selling methods.

National Director Of Business Development

The Dojo of Karate & Fitness

Designed a high conversion, prospect-to-client inside sales funnel that closed at 90%.

Generated over $2.5 million in revenue in a competitive industry through hyper targeted marketing campaigns, ethical sales operations, excellent retention strategies, and innovative system design.

Successfully converted leads at 25% by taking prospects through a strategically designed sales funnel & website by addressing risks and providing solutions.

Implemented monthly advertising campaigns with a 2%-5% response rate using print collateral, internal promotions & events, and digital media.

Used SEO and PPC marketing methods to rank websites through content creation, video authority, and other marketing & sales fundamentals.

Proactively developed a team of coaches, instructors and sales consultants to operate sessions, conduct sales appointments, and host community events through dedicated team building functions.

Hand crafted local press releases highlighting events and company success, that lead to being featured & interviewed on Fox 31 News, Channel 2 News, local newspapers.

Vice President of Sales, Marketing & Business Operations

RegOnline / Active Network

Surpassed monthly and quarterly inside sales quota by 25%, or more using consultative selling methods, a challenger sales approach, and strategic follow ups.

Hosted weekly online webinars for event planners and business executives, and converted 75% of attendees to paying customers using ethical persuasion & offer creations.

Executed consultative selling methods for B2B organizations needing to purchase an event registration SaaS product for conferences, events, and training.

Lead organization with revenue in the pipeline, closed business and gross revenue generated each quarter while managing leads & customers in salesforce.com.

Trained, developed and on-boarded new sales consultants to transition as top sellers on the team.

Sales & Marketing Consultant

CMO @ Wrapmate | 1st FM Industry Marketing Podcast Host | World Champ Athlete | #1 Best Selling Author

I've spent my career blending business acumen, strategic thinking, and my innate creativity to empower companies. 

My superpower? Crafting high-impact marketing plans that can transform businesses into a revenue generating machine... like Wrapmate right now.

While Captain America may have hung up his shield, my passion for marketing endures. I specialize in redefining organizational courses through comprehensive marketing systems.

My journey started as an entrepreneur, launching a business in the midst of the 2008 recession. I signed a $300,000 personal guarantee lease before the age of 28, living life on the edge. Over a decade later, I sold that business like a boss. Well... cause I was the boss.

My path led me to senior-level strategiest in the Facility Management industry, where I bewildered competitors with marketing tactics and and sales systems never seen in the space. My execution attracted opportunities from industry giants like Raytheon and Fortune 100 companies.

Now, I'm on a mission to revolutionize the vehicle graphics industry through innovative technology and groundbreaking marketing strategies.

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