Jen Thompson, MLIS 📈

Marketing Communications Manager

EdgeWorks Insights

I help companies establish a marketing strategy and data framework to grow revenue in ninety days without being stuck in spreadsheet hell. Packages include marketing strategy, selecting and configuring marketing systems optimized to scale, website and content marketing, and live dashboards to enable data-driven decisions in real-time.

Blending my experience in digital marketing and data strategy, I offer a unique blend of actionable insights and strategic marketing tactics for growth-focused companies.

CEO and Founder

Jillyhop Studios, LLC 

I offer classes, products and art that will help cultivate your imagination and foster the use of your intuitive abilities. I focus on helping you draw from your own internal wisdom to create unique experiences that allow for curiosity, innovation and joy to flourish.

Owner

LGC, Biosearch Technologies

Responsible for delivering actionable insights from data in campaign, content, and channels to multiple stakeholders.  
• Inform understanding of content and channel preferences, as demonstrated by the data 
• Generate effective and efficient funnels for campaigns 
• Shape approach to content/thought leadership equities and other tactical marketing activities

Head of Marcomms Customer Insights

Responsible for campaign planning, creative execution, set up and implementation, budget forecasting and reporting, ensuring on-time delivery, execution and cost management within an ISO13485 and ISO9000 quality systems.

Fiddlesticks

Developed print collateral and web presences for local businesses including logo development, brochures, annual reports, etc. I focus on helping small businesses with their marketing.

Graphic Designer

Lucigen Corp.

Responsible for marcom, from conception through execution for digital and print deliverables & campaigns 

Accomplishments include:
* Building a scalable marcom infrastructure to support marketing in an ISO13485 environment 
    (project management and outsourcing tools) 
* Campaign management including overseeing email, social, adwords, and other digital programs
* Developed molecular diagnostic brand and built website (LucigenDx) for point-of-care device
* Management of Lucigen web site including integration of over 100 products from a portfolio acquisition
* Redesign of brand in 2010-2011
* Internal and corporate communications

Responsible for all design of print and web marketing materials and their implementation, email design and best practices. Expanded into managing Google AdWords in 2011, in addition to incorporating Google Analytics.

Senior Designer

EMD Chemicals

•	Designed and produced marketing materials with a team of four designers, materials included:
 
Advertisements 
Trade Show Materials 
Complex Brochures 
Product Flyers
Scientific Illustrations 
Product Photography 
Promotional Materials 
Mailers
PDFs (print and interactive)
Optimized Graphics for Web
 
•	Lead designer for several advertising campaigns
 
•	Created visual branding while adhering to corporate guidelines
•	Member of a cross-functional project team for marketing development of a technology platform
•	Created design and workflow for an internal monthly e-newsletter
•	Planned and managed print materials for trade show exhibits
•	Developed and implemented a system for archiving and receiving printed materials in-house
•	Created template and style guides in Microsoft Word

EMD Biosciences

Mattel

I was the one person interactive media department at American Girl. I wrote original editorial content for a weekly online blog, responded to all customers’ online questions and concerns, tracked the customer service e-mails in Excel, performed routine web maintenance,  and performed outside research on competitors’ sites.

Interactive Media Customer Service

As a fractional CMO, I help companies grow profitability through intelligent, data-driven marketing.

I am a data-drive fractional CMO at EdgeWorks Insights, a marketing and sales consulting firm that helps businesses grow revenue and reduce costs. 

My core competencies include marketing strategy, customer journey and customer segmentation, lead generation, conversion optimization, and data analysis. I am passionate about applying logic, creativity, and empathy to create the best outcomes for both the clients and their customers. I also enjoy sharing my knowledge and insights through writing and mentoring. I aim to help businesses and individuals achieve their growth potential and goals.

Taplio

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