Jen Thompson, MLIS 📈's Linkedin Analytics

As a data-driven Fractional Chief Marketing Officer and founder of EdgeWorks Insights, I help B2B companies transform marketing from a cost center into a measurable growth driver. In B2B, where 90% of potential customers aren't ready to buy and rarely engage with unfamiliar companies, strategic marketing leadership is crucial for sustained success. I partner with growth-focused CEOs ready to optimize their marketing investment and small marketing teams (up to 8 people) seeking strategic guidance to scale efficiently. My systematic approach combines analytics, AI-powered tools, and validated frameworks to transform marketing operations into focused, measurable business drivers that make your brand memorable in the marketplace. As a Fractional CMO, I provide executive-level marketing leadership at a flexible, part-time investment, enabling companies to: Design a strategic marketing program aligned with business goals Maximize return on existing marketing investments Build and mentor high-performing marketing teams Access senior marketing expertise without the full-time executive cost My methodology focuses on: 👉 Creating clear, consistent messaging across all channels that builds brand recognition and trust 👉 Developing educational content strategies that nurture prospects throughout their buying journey 👉 Implementing data-driven campaigns with clear KPIs and continuous optimization 👉 Integrating AI tools to streamline marketing operations and campaign effectiveness 👉 Automating strategic cold outreach (automated SDRs) that enhances sales efficiency Through a systematic onboarding process, I quickly identify quick wins while building long-term strategic foundations. By combining educational marketing with data-driven execution and AI-powered efficiency, I ensure your company is not only discoverable, but memorable when prospects are ready to buy. The result? A sustainable pipeline of informed, qualified prospects and maximized marketing ROI through continual measurement and optimization. Let's discuss how fractional CMO leadership can free you to focus on what you do best while ensuring your marketing drives predictable growth.