The first US hire for TCL FFalcon CTV Ads business. FFalcon is the innovation business unit within TCL Electronics responsible for the operation and monetization of the TCL Smart TV platform. Leading the sales, business development, programmatic partnerships and general management of the TCL FFalcon Ads Business. 

TCL is the World's 2nd Largest TV manufacturer by market share. Our premium CTV ad inventory includes placements on the home screen and within our portfolio of FAST and AVOD content. With a global footprint of over 24M households across all major regions, FFalcon Ads offer our brand, agency and programmatic partners extensive reach across CTV.

VP TCL | FFalcon Ads Global

Kondition

KONDITION Fitness is a luxury fitness studio located in Boulder, Colorado. With an emphasis on quality instruction across Yoga, Barre, Spin and Group Fitness, Kondition Fitness is re-defining luxury fitness in Colorado.

KONDITION Fitness is home to KONDITION LAB.  KONDITION LAB is a fitness incubator that offers a high end, collaborative space for fitness instructors to build new creative and effective fitness programs for their clients. The space offers an open, safe environment with cutting edge tools to create new and exciting classes and methodologies. KONDITION LAB is Fitness Future.

Advisor/Investor

Edison Interactive

Leading Global Sales and Marketing for Edison Interactive.  We build world class experiences for our customers using our Launchpad Content Management System. Flexible and highly customizable on-screen experiences powered by our CMS give our customers full control over content distribution and monetization across DOOH and CTV. 

Edison Interactive is a leading content management system for connected devices. 

Focused on driving digital transformation through technology, the Edison Platform delivers innovative and disruptive solutions that harness the latest technologies in mobile edge computing (MEC), artificial intelligence (AI) and 5G.
From hotel rooms, golf cars, rental vehicles, digital signage and more, Edison enhances the end-user experience while helping businesses large and small monetize their network of screens.

Managing the direct and programmatic advertising sales and operations teams for our in-house media business. In addition, leading the strategy and management of the teams that are selling and deploying our custom screen experiences across hospitality, healthcare, news and finance, sports and entertainment. Using data to drive decisions across the entire sales and marketing organization while increasing revenue across all lines of business.

SVP, Sales and Marketing

Innovid

(NYSE:CTV)
Working to advance the future of TV. Innovid is the brand ad server of the future. Our ad serving technology includes dynamic content optimization, advanced creative options, and omni-channel measurement. I lead the teams that work with our strategic partners, platforms, CTV publishers, data and measurement vendors and emerging platforms such as clean rooms and identify solutions.

Senior Vice President Business Development and Strategy

Lightstream

(Acquired by Creative Solutions)
Empowering Streamers Globally!  
Lightstream builds live streaming creative tools and technology with a true passion for live video production, gaming and supporting the explosive growth of creators and their communities. Our cloud-based technology and products transform difficult technical hurdles into streamlined workflows – empowering creators to effortlessly share their passion, talent, and creativity on live streaming platforms like Mixer, Twitch, Facebook, YouTube, and more.

SVP, Business Development

SpotX (now part of Magnite)

(Acquired by RTL Group)
Responsible for identifying, negotiating, executing and maximizing partnerships with companies in the programmatic video, mobile and ad technology ecosystem. Work with our current and prospective clients through joint marketing, continuing education and other strategic initiatives.  Channel partner development with a focus on OVPs (Online Video Platforms), ad servers, CDNs, white label DSP providers, device manufacturers, DMPs, and MSOs.  Building partner programs with our partners at Kaltura, JW Player, Brightcove, thePlatform, Akamai, Freewheel, IPONWeb, Roku, IBM, Microsoft, Facebook and Google.

SVP, Strategic Partnerships

-Business Development of existing publisher relations and strategic partnerships.
-Responsible for building out video publishers, AVOD, FAST, CTV and mobile video publishers connected to SpotXchange video ad marketplace
-Manage publisher development team that strategically ads new inventory sources to the exchange to meet the needs of programmatic media, RTB, DSP, trading desk and direct advertiser clients.
- Communicate new inventory sources to RTB platform clients through internal process to ensure delivery of campaigns  
-New Publisher Hand Off Process 
-Publisher outreach regarding new tools, features, services and traffic needs
-Coordination with buy side of marketplace
-Communicate product needs to engineering      
-Network Profitability - assessing value of traffic from different pubs/channels and helping publishers increse profiitability

OneRiot (Acquired by WalMart)

Developed strategy for building out wired mobile publisher network.
Worked to on-board new mobile publishers through OneRiot SDK, and communicated new product needs to engineering team.
Created partnerships with leading mobile mediation partners such as AdMob, AdMarvel and Nexage.

OneRiot is the ad network for the realtime social web.

With our “RiotWise” ad platform, we help advertisers deliver the right message for right now to an audience of millions across a network of leading mobile Twitter apps, realtime search engines and social sharing services. At the same time, we enable our syndication partners to monetize their apps and services with ads that resonate with their users in realtime.

OneRiot was a privately held company headquartered in Boulder, Colo. and was purchased by Wal-Mart in 2011.

Director of Business Development

DATA, Incorporated

DATA specializes in Web application software and digital visual media:  Website development and design with full e-commerce applications, internet marketing, social media campaigns, 3D-computer modeling and animation, mobile applications, multimedia design and development (CD and DVD). DATA builds databases and Content Management Systems, enterprise level Web application software, on-line training programs and offer complete video/audio production and streaming.

Business Development Director

REMAX of Cherry Creek

Helped people buy and sell residential real estate in Denver and the surrounding areas.

Owner/Broker

Carmel Partners

Helped with day to day operations of a community of 400+ units. Assisted the property manager with management of 4-7 team members. Maintained a budget and collected rents for entire community. Helped residents resolve daily issues related to the community.

Assistant Manager

VP TCL | FFalcon CTV Ads Global

I am a seasoned and visionary executive with over 20 years of experience in the digital media industry. My core competencies include business development, partnerships, sales, and strategy, as well as creating innovative and disruptive solutions for connected devices.

As the VP TCL | FFalcon Ads Global at TCL, I lead the sales, business development, programmatic partnerships and general management of the TCL FFalcon CTV Ads business. TCL is the world's second largest TV manufacturer by market share, and FFalcon is the innovation business unit responsible for the operation and monetization of the TCL Smart TV platform. My mission is to leverage our premium CTV ad inventory, global footprint, and to deliver value and results for our brand, agency and programmatic partners.

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