Jibril Salaudeen's Linkedin Analytics

SaaS marketing is different because software is bought for different reasons. What makes a prospect buy a software product is the perceived value of the product. Not only is value diverse, but your competitors make your audience believe they are the right solution too. So, most SaaS marketers and copywriters focus on what makes prospects buy. And then they try to convince prospects that the so-and-so product is a right fit. Which is good. Except it leaves out the reasons why SaaS prospects DON'T BUY. And this is more common than we think. Many prospects end up undecided because of several hidden factors most marketers can't unravel - factors that I've spent half a decade learning and honing to get unmatched results for my clients. And these hidden factors are so dangerous that somehow, your unique features just aren't unique anymore. The customers that *do* end up buying go for the safe bet (i.e. some competitor of yours). Clients I've worked with say stuff like; "Went above and beyond with what was needed." "provided good insights on the market which helped us make our next decisions." "What an amazing experience! There are levels to quality writing, and I mean serious levels. That only comes with experience." I help you get unmatched results in; * Market research and competitor analysis * Positioning and Messaging - to stand out from a crowded market and win a market share * Email copywriting - for onboarding, cold, and nurturing email types. * Ads and Website copy for SaaS. Attract only the best leads through your funnel * GTM and Consulting Other than connecting products with users the right way, I'm fascinated by CRISPR technology, Molecular Biology and Bio-electricity, Entrepreneurship and Advocacy. Oh, by the way, I play chess (like always :)), and I'm an intermediate badminton player as well. But your competitors make your audience believe they are the right solution too.