Highlight brand lab

Founder

Social Expert digital marketing agency

Exciting news folks – I've hopped aboard the crew at Social Expert - a digital marketing agency, teaming up with Anton Peretyaka and Rostislav Sprinsky as the chief production officer.

Social Expert ain't no small fry; we're top dogs in the biz when it comes to drumming up leads and helping businesses grow, both locally in Ukraine and across the globe. But that's not all we do – we're also in the game of crafting killer landing pages, setting up sales funnels and chatbots, offering expert advice, and running thorough audits.

Real soon, we're rolling out fresh products catered for experts and entrepreneurs. Plus, a bunch of my personal branding and educational gigs will be tag-teamed with the agency.

My job? Making sure our client processes are top-notch, projects keep rolling and expanding, and we keep venturing into new territories. Right now, our crew consists of 7 sharp targetologists, traffic specialists, designers, and more. I'm pumped up for success and seeing the team grow!

Need help with lead generation, whipping up a killer conversion landing page, or checking up on your ad campaigns? Don't hesitate to hit us up. I'll drop a link to our website in the comments, but feel free to shoot me a message.

https://socialexpert.agency/

Chief production officer

UniOne Email API

Head on online events

Selzy

Online event lead 

Skyeng

Content marketing teamlead

Content marketing team lead

MOREMORE SMM

SMM Courses creator and teacher:
● SMM basic manager, 300+ students trained; 
● SMM for entrepreneurs, 30 students studied; 
● Writing marathon, 12 participants;
Courses of producer-methodologist: 
● Advertising in Social Network VKontakte;
● Mobile photo for Instagram.

Main responsibilities:
● Development of training programs
● Configure LMS on system Getcourse
● Conducting training webinars
● Checking homeworks
● Creating promotion of courses using your own personal brand
● Supervising curators and teams (manager, copywriter, editor) 
● Collecting and analysing feedbacks from students
● Conducting personal consultations with students
● Search for new forms of teaching and transformation into teaching methods 
● Creation of articles and publications on the topic of training
● Creating landing-page using Tilda

Achievements:
● Over 300+ students in MME courses
● 9 out of 10 students graduate
● 8 out of 10 students are happy with their studies
● For 2 years, only 3 refunds
● The average bill is 300$
● All sales were made through a personal brand and using organic traffic from social networks (Facebook, Instagram)

Founder & CEO

Fun House Store

Project: https://www.instagram.com/fun_house_store/ 
Main responsibilities:
● Development of brand strategy presence in social media 
● Development a content plan
● Media planning and launch of project promotion
● Reports: weekly and monthly

Achievements:
● Increasing the financial flow from social networks by 4 times using targeted advertising 
● Promoting a store using targeted advertising
● Optimisation and scaling of an advertising campaign

Social Media Marketing Manager

Jewish University Chamesh

Teaching during the one year Social Media Marketing in Machon Campus.

Social Media Marketing Specialist

Elementaree

● Developing a brand presence strategy on social media (Facebook, Instagram, VK)
● Development of internal standards for working in social media
● Setting targeted advertising, monitoring the work of the agency
● Creating a sales funnel from social networks and it's analytics
● Analytics and optimisation of advertising campaigns
● Testing and finding weaknesses in the funnel, creating and transferring cases for their elimination 
● Searching and determination a database with potential buyers, analysing and working with bloggers / opinion leaders
● Organisation of photo shoots and videos contents
● Development of new content formats for social media
● Creating community management, KPI and generating reports 
● Creating a team from a scratch and creating effective work on the project
● Reports: weekly and monthly

Social Media Manager

Freelance

Clients and projects:
Karjala Park, BMW Driving Experience, Driving Experience Moto, KADORR Kids, Les Nereides Ukraine, Aurum Bloom and more
Social Media that were supportated and leaded by me: 
https://www.instagram.com/loftcase.ru/ 
https://www.facebook.com/wannafriends.official/
https://a-flora.ru/

Main responsibilities:
● Developing brand presence strategies on social media
● Development of content plan and visual design
● Live streaming and in-field content creation
● Work with client employees and training them how to work with social services and social networks
● Media planning and launching promotion of projects in social media 
● Creating reports weekly and monthly

I'm from Odesa, Ukraine, and I'm what you might call a multipotentiality. Even while holding managerial roles, I always find myself exploring new ventures. Currently, I work as a webinar funnel manager, mentor projects, lead content marketing, and teach courses. My journey began in 2009 with my first official job.

That year, on May 20th, I underwent lung surgery at the age of 18 after battling tuberculosis for three years. Just two months later, on July 20th, I returned to work part-time after the surgery, gradually increasing my hours until I worked full days. Instead of going to university or college, I chose to start working. Spending five years on education that might not be necessary seemed unreasonable to me.

Since then, I've held various positions, often rising through tough competition. Along the way, I discovered a passion for social media marketing, which eventually led me to transition fully into the marketing team at an advertising agency. This decision had a significant impact on my life and career, as I fell in love with marketing and its ability to create fame out of nothing, just by using social networks.

I found joy in competing, pushing boundaries, and being part of a team. My passion for marketing grew stronger with time. Despite facing challenges, including three layoffs in the past three years, I remained determined to succeed. I started thinking about starting my own business, something real and useful.

And so, I started my own business - a personal branding lab. My goal is to help experts, teachers, psychologists, and business owners develop their products using their name and professionalism. I especially want to support women in emerging industries. Everyone has potential and opportunities, they just need the right support and frameworks to succeed.

With my resources, ideas, knowledge, and passion, I'm dedicated to developing my business and creating job opportunities for other women in the IT and marketing fields. I believe in amplifying the voices of talented women worldwide, and that's my mission today.

We all have unique journeys and here is mine.

My story began in a hospital room. At sixteen, I was diagnosed with tuberculosis, and by eighteen, I had lost a lung. But I didn’t lose my determination to move forward. I survived and knew I wanted to build a meaningful life and career.

Right after surgery, I started to work in an office and explored different roles. I was a a taxi operator, became a manager, worked as a translator, and eventually led a quality control department, where I helped the company save hundreds of thousands of dollars.

At twenty-three, I moved to Moscow and landed a position at a leading creative agency. Later, I joined another company and then welcomed my child in Odessa.
But life rarely follows a script. A few years later, I found myself alone in Moscow with my young daughter. Life grew challenging, money was tight, and I had to completely rethink my path and priorities.

That was a turning point. I realized that I had nothing to lose and everything to gain if I just kept going.

I transformed my social media presence into a blog and began sharing openly about my life and fears. My expenses felt overwhelming, I couldn’t just pick up and leave, and co-parenting was draining. I was in survival mode. But the response from people who read my personal stories became my source of strength and brought me my first clients.

I decided to keep it real: sharing memes, tips, and honest emotions. Authenticity and consistency were game changers. Opportunities began to appear only when I was true to myself. I learned from my mistakes and wasn’t afraid to share both my professional strategies and deeply personal experiences. As I started selling marketing strategies and running ad campaigns, people began to recognize me on the street.

Growing my presence meant embracing not just writing, but the camera too. Regular photo shoots in different cities helped me break out of routine and boosted my confidence. I was doing eight to ten shoots a year!

Gradually, my personal social media turned into a business and my path to freedom. I launched an online course, earned my first revenue, and was invited to speak and teach. That experience led me to expand my portfolio and develop new skills.

My daughter and I traveled extensively, lived in different countries, and after the full-scale war began, we settled in France. Now, my personal brand is evolving again, and I’m exploring new directions.

My biggest lesson? A personal brand truly works when you’re honest with yourself, open to change, and brave enough to be authentic. This is how I made my way from illness and loneliness to a personal brand and a loyal community — founded on sincerity and courage.

Julia  Maksymova 

Product marketing manager AI | Marketing expert B2B&B2C | Personal brand expert | Helping to Monetize Your Expertise

Growth on social media is a system, and consistency is the weakest spot in most projects.

 People often say, “Oh, they just got lucky with followers or talent.” However, the truth is that success is built step by step. Social media plays by rules, and the main one is simple: stay consistent and don’t skip the stages.
Let me break it down:
 🔹 0–1K followers — the foundation.
 Set clear goals, polish your bio, and test different formats.
 👉 This is the base. Without it, you can’t move forward.

🔹 1–3K — learning the rules of the game.
 Work on design, hashtags, and content planning.
 👉 Discipline matters here, plus your first real experiments.

🔹 3–5K — growth through strategy.
 Share value, study competitors, and learn to play with the algorithms.
 👉 At this stage, the payoff from systematic work becomes visible.

🔹 5–10K — expansion.
 Go live, collaborate, guest post, and develop engagement strategies.
 👉 Now it’s about serving your audience and building a community.

I’ll keep repeating it: growth isn’t magic — it’s the result of consistent action. Start small, do it regularly, and your social media grows right along with you.
As some of you may have noticed, I’ve been more active lately in coaching, social media marketing, and personal branding.

Right now I’ve got about 900 followers on Instagram, around 7K on Facebook, and 500 on Threads. My goal isn’t the numbers themselves, of course, but the quality. Still, it’s a pretty great place to start.

Please contact me if you or your company requires systematic promotion on social media. I am open to taking on your project at a special offer price.

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