Binary Bear Limited

Founder & CEO of Binary Bear- a UK based marketing company specialising in site optimisation, UX and analytics

Founder & CEO

Consultant, strategist and trainer specialising in CRO governance, strategy, training and testing

Managing Director

Chartered Institute of Marketing (UK)

I am the course director for CRO courses for the Chartered Institute of Marketing 2016/17

Course Director, Conversion Rate Optimisation (Part Time)

Fresh Egg Digital Marketing Agency

I started as a a consultant and strategist running optimisation and usability programmes for blue chip clients before moving into a business development role selling solutions across SEO, web development/build and CRO.

Conversion Services Director/Business Director

Goodgame Studios

I was the Conversion Lead for Goodgame Studios, the leading mobile, Facebook and browser game publisher running a team of 50 conversion optimisers and artists. My team had responsibility for Landing Page design and performance, display and Facebook advertising design and performance, and App Store Optimisation (ASO) and performance in over 50 countries.

Global Conversion Lead

Oban Digital

I was the lead consultant for conversion services at Oban Digital, with overall responsibility for sales, marketing, client services and strategy. I spoke regularly at events all over the world on all facets of Conversion Optimisation and MVT and worked on UX and Optimisation projects with brands like Boots, Man United, STA Travel and Dell.

Director of Conversion Services

Future Publishing PLC

I was the Group Advertising Manager of the Techradar Group until June 2011 running the commercial teams for the specialist consumer electronics website Techradar and the print/e-publications Hi-Fi Choice, Home Cinema Choice, What Video, What Plasma and What Satellite. I also looked after priority accounts such as Sony, Panasonic and Garmin. Prior to this internal promotion I was the Digital Commercial Manager for the industry leading gadget website, T3.com from August 2007-September 2008.

Group Advertising Manager

iCrossing

I worked in the Business Development and Consultancy team for iCrossing, a global thought leader in SEO, PPC and Social Media, specialising in the Retail, Travel and eCommerce verticals. I generated over £500k in new business from organisations as diverse as Redrow Homes, Braun,  Exchange and Mart, Thistle Hotels and Club 18/30 holiday group.

Business Development Manager

Chemistry (now Publicis)

I planned and bought global digital and print advertising for this leading tech specialist advertising agency, with accounts as diverse as Plusnet, Webtrends and Crucial Technology. In a dual role in Business Development, I also brought in some notable advertising accounts, including the €1m spending technical real estate company, Global Switch.

Media Account Manager/Business Development Manager

Datamonitor PLC

I sold digital and print advertising for Computer Business Review, the leading publication for Enterprise IT. I specialised in the Mobile Operator sector, and my clients included Orange, Vodafone, O2, T-Mobile and Three, plus SAP, Oracle and Sun Microsystems in the wider Enterprise IT space.

VNU Business Publications PLC (now Incisive Media)

I sold print and web advertising solutions to Corporate Computing clients across a portfolio of B2B and B2C computing titles including Computing, Network News, VNUnet.com, Computer Reseller News and ComputerActive. My accounts included Sun Microsystems, Sony and D-Link.

Corporate Sales Account Manager

Founder and CEO at Binary Bear Limited

16 years+ in CRO, UX and Experimentation
Business owner and consultant
Co-founder and judge Experimentation Elite awards
Speaker Conversion Conference (US and UK), eMetrics (Milan), In Orbit (Portoroz, Slovenia), 3XE (Dublin), Brighton SEO (UK)

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