John Fitzgerald's Linkedin Analytics

Innovative, disciplined professional with marketing, sales, profit/loss, operations, and multi-channel domestic/international experience in CPG, B2B and B2C. Comprehensive understanding of staying in or going outside lanes of distribution within existing and new target markets. Results oriented, decisive leader. Proven track record for achieving measurable results across diverse industries. Recognized for developing long-term strategic plans, building effective teams, brand development, communications, effectively managing profit/loss, defining and growing complementary ecommerce platforms and reducing costs. Key areas of expertise: • Strategic Planning and Execution • Product Management / Introduction • Pricing • Acquisition Integration • Sales Team Engagement • Market Research / Voice of the Customer • Talent and Team Development • Communications and Brand Management • Programmatic Digital Advertising • Earned / Owned / Paid Social Media • Six Sigma / Lean Process • New Client / Business Development