Jonathan Tesser's Linkedin Analytics

I refer to myself as a purple ninja in the world of marketing. That’s because I have disparate skill sets that very few people can holistically bring to the table across three functions: product marketing, market research, and digital analytics. As a product marketer, I’ve done it all. From product launches, to buyer persona deep dives, competitive reviews, and renewed brand identities. And all of my work stems from a deep strategic foundation around audience identification and understanding, competitive assessment, and product market fit. As a market researcher, I’m an expert survey creator and analyzer, and have extensive experience with qualitative techniques such as social listening and focus groups. I’m keen to find the underlying psychological motivators behind why people purchase, and will leave no stone left unturned in this process. And as a digital analytics expert, I’ve won accolades for my innovative approaches to measurement and analytics, including multiple awards for best data influencer. My ability to look at disparate data sets to understand “the why” is unparalleled, and has led to incredible performance growth at multiple top digital publishers and agencies. DM me or send a connection request so we can chat.