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I help you start conversations on LinkedIn that turn into pipeline. ๐ต Your team is great at building relationships and delivering for clients. Itโs how your company has grown so far through relationships and referrals. But you hit a wall. Youโre ready to scale up, but referrals arenโt scaling with you. The common response is to ramp up cold outreach, mass email, and lead generation, But these activities have diminishing returns. And your margins go down, discounting skyrockets, and customer retention plummets. So what can you do? Build relationships at scale by creating content that starts conversations with your ideal customers. ๐ช๐ต๐ฎ๐ ๐๐ฒ ๐ฑ๐ผ ๐ฎ๐ ๐ฃ๐ฟ๐ผ๐ผ๐ณ๐ฝ๐ผ๐ถ๐ป๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด: We help you develop pipeline by building relationships with your ideal customers through Relationship-Led Growth. Relationship-Led Growth is a go-to-market approach that fosters relationships with your ideal customers through content that starts conversations. B2B marketing, at its best, builds relationships at scale. Sales nurtures relationships through the pipeline to revenue. ๐ช๐ต๐ผ ๐๐ฒ ๐๐ฒ๐ฟ๐๐ฒ: Professional services and complex technology companies. ๐๐ผ๐ ๐๐ฒ ๐ฑ๐ผ ๐ถ๐: 1. It starts with data-backed research โข We assess your current content, CRM, and other data sources โข We interview stakeholders and customers โข We define the buying journey and relationship touchpoints โข We create a go-to-market strategy to reach your ideal customers 2. Then we execute together โข We work with your team to execute your strategy โข Livestream events โข Activating sales teams on LinkedIn โข Conduct data-driven message development โข Produce show (podcasts or YouTube channels) 3. We are an extension of your growth team โข We scale up with you โข We help you develop an internal team ๐ช๐ต๐ฎ๐ ๐ ๐ฑ๐ผ: I focus on growth at Proofpoint. I produce several shows, create company content, empower our internal evangelists, and develop relationships with potential customers. ๐๐๐ป ๐ณ๐ฎ๐ฐ๐๐ ๐ฎ๐ฏ๐ผ๐๐ ๐บ๐ฒ: I'm married to the most amazing woman on the planet ๐ช๐ป. She left a thriving career to homeschool our four kids ๐ฆ๐ฟ๐ง๐ฟ๐ง๐ผ๐ถ๐ผ. Growing up, I had a severe learning โglitch.โ I was diagnosed with dyslexia, but I donโt think thatโs ritgh. ๐๐ I couldnโt read past a second-grade level until after I was twelve years old. And now I write for a living. Thank you, Grammarly! ๐ค I live in a house on top of a hill surrounded by trees. On weekends, I moonlight as a homestead YouTube creator. Follow my YouTube: @josephdlewin
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