Joseph Lewin

Sell Through Social

I help sales teams crush multi-million dollar quotas by sparking conversations before, during, and after trade shows.

Founder

Waweza Movement

My wife and I run an organization that serves orphans, widows, and the disabled in Kakamega Kenya. We provide housing, education, job training, and resources.

Executive Director and Board Member

Proofpoint Marketing

• Developed a go-to-market strategy to reach greenfield industries with a video first content methodology.
• Created data-backed sales forecasts that integrated with the sales and marketing go-to-market strategy.
• Used content to drive conversations and develop pipeline opportunities.
• Launched a podcast and a LinkedIn Live show to build relationships with ideal customers and showcase our internal thought leadership.

Director of Growth

• Developed go-to-market strategies and oversaw the implantation for multiple client accounts. This included launching several shows, conducting customer research, overseeing content production and developing messaging for technical consulting clients.
• Trained consultants how to create thought leadership content and used interview formats to create content on behalf of SMEs.
•Developed and piloted new service offerings.

Director of Demand Generation

Outbound Podcast

Host

The Strategic Marketer Show

Produced 35 episodes with marketing experts.

CADENAS PARTsolutions

• Oversaw the content team at CADENAS PARTsolutions and led marketing and sales strategy for the PARTsolutions enterprise software.
•Work with engineering and software SMEs to create audience-focused content leveraging a lean internal marketing team and contractors.
•Wrote sales pages and long-form content for technical audiences.
Built a content creation network with partners and prospects.

Marketing Manager

• Created all the messaging, materials, articles, and website copy for the PARTsolutions enterprise software including technical engineering content.
• Established new positioning, messaging, pricing, and defined the sales process, by working hand-in-hand with key stakeholders.
•Cut the sales cycle from 18-24 months on average to 90 days for most customers and 30 days for our most recent customer.

Product Marketing Manager

The Business Identity Company

I ran a small marketing consulting company focused on customer research and marketing strategy.

Owner - Digital Marketing Strategist

Away We Go Travel Blog

My wife and I traveled around the world reviewing hotels. We would stay at high end hotels in exchange for visual content for their social media.

Travel Blogger + Hotel Photo-Video Specialist

Surveillance One

I was a technical writer and security technician.

Staff Writer - Technician

Chimney Works & Rocky Mountain Stoves

I swept and inspected chimneys at 3-4 houses a day 6 days a week for several years. My job was mostly diagnosing safety issues and NFPA violations, educating the customer on what the issues were and selling them a solid solution for their problem.

Direct Sales

I can help you start conversations with your ideal customers on LinkedIn.

What if I could show you a way to attract warm referrals from outside your network?

The best B2B customers come from warm referrals.

But referrals don't scale.

At least, that's what we've been told.

So, we revert to transactional tactics:

cold calling, lead generation, and me-focused "networking."

These tactics are costly and unpredictable.

But there is another way.

Don't push your services into the market.

Learn the Sell Through Social System and attract new customers by creating content WITH the right people.

I can teach you how to become a magnetic authority that attracts warm referrals in 90 days.

Ready to get started?

Reach out to learn more about joining a group coaching program, 1:1 training, or done-with-you implementation.

Learn more about group coaching here: https://sellthroughsocial.com/group-coaching/

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