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Joseph Lewin

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I help you start conversations on LinkedIn that turn into pipeline. ๐Ÿ’ต Your team is great at building relationships and delivering for clients. Itโ€™s how your company has grown so far through relationships and referrals. But you hit a wall. Youโ€™re ready to scale up, but referrals arenโ€™t scaling with you. The common response is to ramp up cold outreach, mass email, and lead generation, But these activities have diminishing returns. And your margins go down, discounting skyrockets, and customer retention plummets. So what can you do? Build relationships at scale by creating content that starts conversations with your ideal customers. ๐—ช๐—ต๐—ฎ๐˜ ๐˜„๐—ฒ ๐—ฑ๐—ผ ๐—ฎ๐˜ ๐—ฃ๐—ฟ๐—ผ๐—ผ๐—ณ๐—ฝ๐—ผ๐—ถ๐—ป๐˜ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด: We help you develop pipeline by building relationships with your ideal customers through Relationship-Led Growth. Relationship-Led Growth is a go-to-market approach that fosters relationships with your ideal customers through content that starts conversations. B2B marketing, at its best, builds relationships at scale. Sales nurtures relationships through the pipeline to revenue. ๐—ช๐—ต๐—ผ ๐˜„๐—ฒ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ฒ: Professional services and complex technology companies. ๐—›๐—ผ๐˜„ ๐˜„๐—ฒ ๐—ฑ๐—ผ ๐—ถ๐˜: 1. It starts with data-backed research โ€ข We assess your current content, CRM, and other data sources โ€ข We interview stakeholders and customers โ€ข We define the buying journey and relationship touchpoints โ€ข We create a go-to-market strategy to reach your ideal customers 2. Then we execute together โ€ข We work with your team to execute your strategy โ€ข Livestream events โ€ข Activating sales teams on LinkedIn โ€ข Conduct data-driven message development โ€ข Produce show (podcasts or YouTube channels) 3. We are an extension of your growth team โ€ข We scale up with you โ€ข We help you develop an internal team ๐—ช๐—ต๐—ฎ๐˜ ๐—œ ๐—ฑ๐—ผ: I focus on growth at Proofpoint. I produce several shows, create company content, empower our internal evangelists, and develop relationships with potential customers. ๐—™๐˜‚๐—ป ๐—ณ๐—ฎ๐—ฐ๐˜๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—บ๐—ฒ: I'm married to the most amazing woman on the planet ๐Ÿ’ช๐Ÿป. She left a thriving career to homeschool our four kids ๐Ÿ‘ฆ๐Ÿฟ๐Ÿ‘ง๐Ÿฟ๐Ÿ‘ง๐Ÿผ๐Ÿ‘ถ๐Ÿผ. Growing up, I had a severe learning โ€œglitch.โ€ I was diagnosed with dyslexia, but I donโ€™t think thatโ€™s ritgh. ๐Ÿ˜‚๐Ÿ˜‚ I couldnโ€™t read past a second-grade level until after I was twelve years old. And now I write for a living. Thank you, Grammarly! ๐Ÿค“ I live in a house on top of a hill surrounded by trees. On weekends, I moonlight as a homestead YouTube creator. Follow my YouTube: @josephdlewin

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