Josh Crouch 🐂🎯's Linkedin Analytics

I’ve heard a lot of misconceptions about digital marketing. Most people think it's all about social media ads, catchy blog posts, or just posting content regularly. But the smart ones know it’s so much more. The real digital marketing game is a multi-faceted strategy that requires the right research and execution across multiple channels. Here’s what digital marketing actually involves: ✔ Multi-channel strategy ✔ High-quality, audience-focused content ✔ Deep customer & market research ✔ Programmatic distribution for maximum reach ✔ UX optimization (site & content) ✔ Competitor analysis ✔ Conversion optimization ✔ Data-driven performance tracking ✔ Lead generation and nurturing ✔ Digital PR & branding The more of these areas you nail, the stronger your marketing game will be. If some of these are missing, it’s time to level up your strategy. Follow Josh Crouch 🐂🎯 for more marketing tips

Location pages are a growth engine, but only if you build them right. Sure, a generic “Service Area” page is quick, yet it leaves Google guessing and your phone silent in nearby ZIP codes. Done right, city-specific pages turn cold searches into booked calls. Done wrong, they tank your visibility. Let’s break it down: ✅ What Works - One unique page per city—650–900 words, 80 % fresh copy - Geo-smart headline & sticky “Book [City] Service Now” CTA - Live proof block: 3 recent jobs, photos, price range - GBP map embed with UTM tag + JSON-LD LocalBusiness markup ❌ What Doesn’t - Copy-pasting the same 300 words and swapping the city name - Stuffing the footer with 100 ZIP codes (old-school spam = 2025 penalty) - Stock photos that scream “generic USA house” - Forgetting to align GBP service areas with each city page Getting it right = showing Google AND homeowners you’re truly local, everywhere you work. ➡️ Swipe through the carousel for the full 10-step blueprint to rank (and convert) in every city you serve. Follow for more Josh Crouch 🐂🎯 contractor marketing strategies.

You didn’t stumble on this by accident. If you’ve been wondering why you’re not showing up in nearby cities, consider this is your sign to finally fix it. I'm hosting a FREE WEBINAR 👉 More Listings, More Leads: How to Grow with Multiple GBP Locations 🗓 May 22 · 12 PM EST We’ll unpack, step by step: - Why extra GBP listings flip “invisible” to “everywhere” - Per-location setup essentials (so Google doesn’t flag you) - Smart tweaks that rank each pin in the 3-pack - Review plays that scale across cities - The rookie mistakes that keep good contractors buried HVAC, plumbing, garage doors, septic, pest control, roofing. If you roll trucks into multiple neighborhoods, this session’s for you. Seats are limited so Q&A stays tight. Grab your spot now. Registration link in the comments.

Most contractors ask for reviews like this: “Hey, could you leave us a 5-star?” “Mind filling out a quick survey?” “Please leave a review” Guilty as charged. I’ve sent those, too. But here’s what experience taught me: A bland review request simply gets ignored. The secret sauce: Timing + Story + Ease. Here’s the 3-step playbook I use: 1️⃣ Catch them at the high point. Right after the tech wraps up and the customer says, “Wow, that was fast.” 2️⃣ Remind them of the win. “Glad we saved the AC before the weekend heat wave!” 3️⃣ Link that needs zero clicks to find. QR on the invoice and a text with a one-tap Google link. Example text: “Hi Sarah, hoping you’re enjoying cool air again! If you’ve got 30 sec, this link lets you rate today’s fix. Your feedback keeps our Plano team top-notch. Thanks!” Notice what’s not there? ❌ No begging for 5 stars. ❌ No awkward “pretty please.” ❌ No long instructions. Just a quick reminder of the benefit, a personal touch, and a friction-free link. Make it easy + meaningful, and the stars follow. ⭐⭐⭐⭐⭐

Many home service businesses focus on traditional SEO. But they overlook the power of their Google Business Profile. “I have a website, isn’t that enough?” That’s exactly why they’re missing out on potential customers. So, why is Google Business Profile optimization so critical? It’s the first step in putting your business in front of the right people, exactly when they’re searching for the services you offer. Without optimizing your GBP, your business is invisible to local customers. And no, it doesn’t matter how great your services are. I’ve covered exactly how to dominate local search and boost your visibility in my latest YouTube video. 📍The link to the video is in the comments below.

Only one listing? You’re shrinking leads. Running three crews across eight ZIP codes with a single GBP listing? You’re practically invisible to half the callers who need you. ❌ Less map-pack real estate ❌ Fewer “tap-to-call” leads ❌ Higher ad spend just to stay on the radar Fix it in 45 minutes. FREE LIVE SESSION More Listings, More Leads: Grow with Multiple GBP Locations 📅 May 22 · 12:00 PM EST We’ll unpack: When & why to launch extra GBPs (without triggering suspensions) Per-location setup essentials—N.A.P, categories, geo-tags Optimization tactics to rank each site in the top 3 Review-building playbook that scales across cities Rookie mistakes that tank visibility Built for HVAC, plumbing, garage doors, septic, pest, roofing—anyone serving multiple service areas. Registration link in the comments below.

Contractors, one Google Business Profile is quietly costing you calls. Picture your name popping up in every neighborhood you service, minus the extra ad spend. Join me May 22 · 12 PM EST / 11 AM CST for a free, live crash course on multiplying your GBP locations and turning map views into ringing phones. In under an hour you’ll uncover: - How to launch additional GBPs safely, and exactly when it’s worth it - The must-have setup tweaks that push a new profile up the ranks fast - A repeatable Map Pack playbook to own each city you tackle - A review-collection loop that scales across multiple locations - The classic missteps that bury visibility and drain marketing budgets If you run HVAC, plumbing, garage door, septic, pest, or roofing crews across more than one service area, this session is built for you. Seats are limited to keep the Q&A tight. Grab your spot now (registration link in comments).

Tired of agencies that give “okay” results but treat you like a line item? Leads plateau, support is slow, and your service area map is a patchwork of red zones. Jacob of Elite Performance Plumbing felt the same… Until he switched. “Every heat-map pin is green now. The team actually listens to me, my business, and my family.” In his first months with us: - Brand-new website customers rave about - Bullseye Pro AI chat turning site visitors into booked jobs - A dedicated account manager who answers on the first ring Relentless Digital builds more than campaigns. We build partnerships that move the needle and keep you heard. ➡️ Want to see your own map turn green? DM me for a heat-map audit & strategy outline. Let’s make every pin count.

Customers are searching with their voice. Why isn’t your business answering?   I’ve seen one costly mistake many businesses are making: Not optimizing for voice search and missing out on ready-to-buy customers. Here’s the thing, more people are using voice search than ever. 27% of the global online population uses voice search on mobile devices. (thinkwithgoogle) 72% of smart speaker owners use voice search to find information about local businesses. ​(webfx) The businesses actually winning? They aren’t waiting for leads. They take control by optimizing for voice search: ✅ Google Business Profile: Verified, complete, and updated regularly to show up in voice search results. ✅ Conversational Keywords: Target phrases people actually say when searching with voice assistants. ✅ Mobile Performance: Voice searches happen on mobile—if your site is slow, you won’t rank. ✅ Customer Engagement: More reviews + fast responses improve rankings in local voice searches. Voice search is shaping the way customers find and choose businesses in 2025. ➡️ Want the full breakdown? Swipe through the carousel. Follow Josh Crouch 🐂🎯 for more local SEO strategies.

Google is hiding 80 % of your service area.   Your crews can reach five cities, but you only show up in one map-pack.   Homeowners in the next ZIP code never even see your name, so they book your competitor and leave you wondering why the phones are quiet.   That one missing pin means: - Calls routed straight to rivals - Ad budgets inflated just to chase “near me” traffic - Crews sitting idle while jobs happen two miles away   Fix the visibility gap in 45 minutes.   FREE LIVE WEBINAR — “More Listings, More Leads” 📅 May 22 · 12 PM EST (11 AM CST)   What you’ll learn: ✅ When extra Google Business Profiles unlock real lead flow (not suspensions) ✅ The step-by-step setup to rank each location in the 3-pack ✅ Review + response plays that keep every pin buzzing ✅ Common mistakes that bury good contractors in page-two limbo   Built for HVAC, plumbing, garage-door, septic, pest, and roofing pros who cover multiple neighborhoods.   Seats are limited. Reserve yours now!   📍 Registration link in the comments below.

Most prospects don’t say “no.” They just ghost you. They click an ad, scroll a product page, maybe even start a booking form… Then life interrupts and the lead slips away. That’s revenue leaking from your funnel faster than a cracked pipe. Does this sound familiar?: - Ad budget feels like a slot machine - Phones stay quiet after a spike in clicks - Carts get abandoned more than they’re checked out - Prospects forget your name the second they bounce  - ROI reports dripping red ink instead of black Retargeting fixes every one of those leaks. Fast. ➡️ Swipe through the carousel to see the exact playbook to use in order to win back lost traffic and turn it into booked jobs. Follow Josh Crouch 🐂🎯 for more digital marketing insights.

It’s 2025.. Are you still relying on outdated marketing methods? That’s exactly why your HVAC business is falling behind. No, your business isn’t just competing for clicks. It’s competing for trust. Content marketing lets you show up as the expert your community actually needs. Here’s why you can’t afford to ignore content marketing: ✅ Builds Trust — Educate your audience with valuable, expert advice ✅ Boosts Local SEO — Rank higher in search results with localized content ✅ Increases Leads — Content marketing generates 3x more leads than traditional methods ✅ Improves Loyalty — Stay top-of-mind with consistent, helpful content Businesses that use content marketing the right way see a major difference in both traffic and conversions. Want to learn more about content marketing for HVAC? Swipe through the carousel. Follow Josh Crouch 🐂🎯 for more HVAC marketing strategies.

These 10 local SEO rules will get you more local leads. And no, you don’t have to spend on ads. So if you looking for steady leads, a packed schedule, and higher rankings, keep these "laws" in mind: 1. If You’re Not on Google Maps, You Don’t Exist 2. Your GBP is Your #1 Online Asset 3. Reviews Are the Currency of Local SEO 4️. Ranking #1 ≠ More Leads 5. Your Business Info Must Be Consistent Everywhere 6. Slow Websites Lose Customers (and Rankings) 7. Local Keywords = Local Customers 8. Local Backlinks Boost Rankings 9. Mobile Optimization is Mandatory 10. SEO is NOT Set-and-Forget ➡️ Swipe to find out if you’re following (or breaking) these Local SEO rules! Follow Josh Crouch 🐂🎯 for more Local SEO tips.

The 8 local SEO keywords you’re probably missing Most businesses think adding a few location-based keywords is enough. It’s not. If you’re not targeting the right mix of local SEO keywords, you’re missing out on high-intent searches that drive leads. Here’s where most businesses fall short: - Only using broad city-based keywords instead of neighborhood terms - Missing “near me” and hyperlocal searches that drive walk-ins - Ignoring long-tail searches like “HVAC repair with financing in [city]” - Overlooking competitor and seasonal searches like “Joe’s Roofing vs. ABC Roofing” These gaps in your keyword strategy make it harder for customers to find you. The solution? A smarter and more targeted approach. ✅ This 8-keyword framework ensures you’re covering every local search type and capturing more high-intent traffic. Follow Josh Crouch 🐂🎯 for more Local SEO strategies.

Local traffic is just the first step. The real win? Converting it.   Nearly 46% of all Google searches have local intent. However, ranking alone isn’t enough.   You need a full Local SEO Growth Funnel to turn that visibility into real customers.   Here’s how it works:   - Awareness: Your audience finds you through GBP, blogs, social media, and YouTube. First, you get noticed.   - Consideration: Reviews, local citations, and on-page SEO build trust. Social proof matters.   - Conversion: Clear CTAs, lead magnets, and follow-ups turn visitors into customers. Traffic means nothing without action.   Most businesses focus on just one or two stages.   But real growth happens when every stage works together seamlessly.   Follow Josh Crouch 🐂🎯 for more local SEO strategies.

The best SEO strategies I’ve seen don’t rely on outdated tactics. Instead of focusing on quick fixes, they aim for long-term success and build strategies that can stand the test of time. What they don’t have: - Keyword stuffing or manipulative link-building - Overuse of low-quality backlinks - A one-size-fits-all approach What they do have: - Focus on user experience - Leverage quality backlinks from trusted sites - Utilize AI-powered tools for efficiency - Always optimize for mobile and voice search - Prioritize E-A-T signals for authority Strategies that actually work and adapt to new changes. Because let's face it: Old SEO tactics won’t be enough in 2025. Let's start focusing on what truly matters. Follow Josh Crouch 🐂🎯 for more Local SEO tips.

The 5 landing-page upgrades you’re probably skipping Most service businesses think a pretty page and a “Contact Us” form will do the trick. It won’t. If your landing page isn’t engineered for split-second action, you’re leaking calls and quotes every single day. Where contractors usually stumble: - A static phone number instead of a sticky one-tap “Call Now” bar - No 24/7 self-scheduler for the after-hours crowd - Hero sections without live review proof or guarantee badges - Headlines that ignore the visitor’s city name and kill relevance - Price curiosity left unanswered—no quick estimator to calm sticker shock These gaps keep homeowners browsing instead of booking. The fix? A conversion-first page that removes every ounce of friction. ✅ This 5-point framework flips casual clicks into booked jobs without spending another dollar on ads. Follow Josh Crouch 🐂🎯 for more regular strategies.

Want to master digital marketing without spending a dime?   These 8 FREE courses will give you the skills top marketers use daily.   Google Digital Marketing & E-commerce Covers SEO, SEM, social media, and email marketing fundamentals.   Google Ads Search Teaches how to run, optimize, and scale Google Ads campaigns.   HubSpot Content Marketing Learn content strategy, blogging, and lead generation.   Meta (Facebook) Blueprint Master Facebook & Instagram advertising for brand growth.   Microsoft Advertising Learn Microsoft Ads, PPC bidding, and keyword optimization.   Semrush SEO Fundamentals Covers on-page, technical, and off-page SEO basics.   LinkedIn Learning – Google Ads Teaches step-by-step Google Ads campaign setup & strategy.   Digital Advertising 101 by HubSpot Learn digital ad strategies, PPC, and display advertising.   I’ve put together this list so you can level up your marketing skills without spending a dime.   Follow Josh Crouch 🐂🎯 for more digital marketing insights.

15 best digital marketing tools you need to stay ahead in 2025. Want better SEO, more leads, and streamlined marketing? Here’s your must-have marketing stack: 1️⃣ SEMrush – Keyword insights, competitor analysis & SEO audits.   2️⃣ SE Ranking – Daily rank tracking, website audits & content gap analysis.   3️⃣ BuzzStream – Automate email outreach & scale link-building.   4️⃣ Pipedrive – Manage, track & convert leads effortlessly.   5️⃣ Klaviyo – AI-driven email & SMS marketing for personalization.   6️⃣ GetResponse – Optimize email campaigns & build high-converting landing pages.   7️⃣ Hootsuite – Schedule posts, engage audiences & track social media performance.   8️⃣ Sprout Social – Deep audience insights & brand engagement tools.   9️⃣ Google Ads – Target customers searching for your services with PPC.   🔟 Meta Ads Manager – Create, optimize & track Facebook & Instagram ads.   1️⃣1️⃣ Google Analytics 4 – Track conversions & analyze user behavior.   1️⃣2️⃣ Canva – Design stunning visuals with drag-and-drop simplicity.   1️⃣3️⃣ SurferSEO – AI-driven SEO recommendations for high-ranking content.   1️⃣4️⃣ Hotjar – Heatmaps & session recordings to optimize conversions.   1️⃣5️⃣ Zapier – Automate workflows & integrate 5,000+ apps. Follow Josh Crouch 🐂🎯 for more digital marketing content.

How optimized is your website really? Let’s find out. And remember, if you’re not following these simple limits, you might be missing out on valuable traffic. So here’s the deal: Meta Title & Description— These need to stay within the right character limits to show up perfectly on search results. H1 Tag & URL Slug— Keep them relevant and to the point. Make sure users and search engines both know exactly what the page is about. Keyword Density— Keep it natural, don’t overstuff your keywords. Quality over quantity. Page Speed & Mobile Optimization— Time is money, make sure your pages load quickly and are optimized for mobile devices. This list is just the beginning. Making these adjustments can do wonders for your site’s user experience and, more importantly, your search rankings. Follow Josh Crouch 🐂🎯 for insightful posts and practical SEO strategies.