Saleboat

VP of Community

Overpass

Marketing:
As a Digital Marketing Specialist at Overpass, I am responsible for developing and implementing strategic marketing plans to increase brand awareness, drive website traffic, and generate leads. My skills and experience in SEO, PPC, social media, and email marketing enable me to leverage the latest digital marketing tools and techniques to optimize our online presence and deliver measurable results.
Successfully developed and implemented a content marketing strategy that increased social chanenels and website traffic.
Managed PPC campaigns that resulted in an increase in lead generation and a decrease in cost-per-click.
Led the execution of successful email marketing campaigns.
Collaborated closely with product and sales teams to analyze data and refine marketing strategies, resulting in an increase in overall ROI.

Sales: 
During a period when our sales was failing to hit revenue targets I stepped in to train 8 AEs on personalized outreach via LinkedIn and cold calling, utilizing tech tools like Zoom-Info, Sales Nav, HubSpot and Chorus that allowed sales to thrive.
Assisted with building out our sales playbook in tandem with training our sales team on the importance of speed to lead which led to a 30% increase in first-touch responses.
Adopted a customer-centric approach with our team of AE's to focus on customer retention, bringing churn to a record low in Q4 2023
Trained 8 AEs and 3 SDRs in cold calling, social selling, and personalized email outreach while building workflows that increased quarter earnings by 44%.
Built a customer referral program where I brought on and managed 150 customer accounts while increasing organic referrals by 80% in 8 months - this was our sales teams main source of pipeline for 6 months.

Head of Growth

Conducted in-depth interviews with contractors seeking online sales opportunities, effectively assessing their qualifications and compatibility with client job opportunities.

Utilized a thorough understanding of the sales industry to identify top-tier candidates, ensuring a seamless match between contractors and clients.

Onboarding Process Enhancement:

Spearheaded the development of creative strategies and ideas to streamline and improve the onboarding process for contractors.

Collaborated with the team to implement these strategies, resulting in increased efficiency and a more user-friendly experience for new recruits.

Community Building:

Played an integral role in the creation and growth of the Contractors Only Facebook group, fostering a sense of belonging and support among our contractor community.

Consistently generated engaging and informative posts, as well as innovative ideas, to maintain an active and vibrant online community.

Client-Contractor Facilitation:

Acted as a liaison between clients and contractors, facilitating a seamless process that allowed contractors to apply for jobs, participate in interviews, complete work, and receive payments all within our platform.

Key Takeaway:

My role as a Talent Advocate at Overpass allowed me to combine my passion for talent acquisition and sales with my creativity and problem-solving skills. I took pride in connecting talented professionals with exciting remote sales opportunities while continually enhancing the onboarding process and fostering a thriving online community. Overpass's dedication to empowering remote sales teams aligned perfectly with my career aspirations, and I am proud to have been part of this innovative team.

Talent Advocate 

Jacked Vegans

Jacked Vegans is a dynamic business dedicated to providing exceptional products and services to their valued clients. Our commitment to excellence drives our team to continuously optimize our sales strategies and deliver outstanding results.

Sales Team Training and Consultations:

Conducted comprehensive sales team trainings and consultations, strategically optimizing the sales playbook to enhance team performance.

Leveraged expertise to provide valuable insights and guidance, fostering a high-performance sales environment.

High Ticket Sales Closer:

Qualified and closed deals with prospective clients interested in our program, adeptly handling objections and successfully closing exceeding quota by 20% each month. 

Implemented rigorous follow-up procedures to ensure client program adherence and identify opportunities for upgrades.

Demonstrated leadership by attending and conducting sales trainings and daily team meetings to drive skill development and team cohesion.

Quota Achievement:

Helped drive company revenue from 0 - 2M in the first year. 

Consistently exceeded performance quotas by achieving and holding the average of 70% of qualified deals closed. 

Demonstrated exceptional outreach skills by sending out emails and messages weekly to engage, communicate and hold accountable potential clients.

Maintained accurate and up-to-date records by diligently updating the CRM with essential data daily. 

Created and organized data sheets to effectively track and manage monthly financial quotas, ensuring continuous success.

Key Takeaway:

My role at Jacked Vegans allowed me to thrive in a fast-paced sales environment where I excelled in both sales leadership and direct client engagement. I took pride in optimizing sales strategies, achieving and surpassing challenging quotas, and mentoring a high-performing sales team. My passion for delivering exceptional results and my commitment to continuous improvement drove my success in this dynamic role.

Sales Consultant - Account Executive - Sales Rep 

Cambly Inc.

Recorded videos that fueled remarkable user growth by collaborating closely with the Influencer Marketing team. These videos encompassed a blend of promotional and educational content, enhancing the brand's reach and influence.

Spearheaded sales efforts by crafting and delivering persuasive sales presentations, leveraging the power of short videos, to engage both new and existing customers. This strategy not only facilitated the introduction of new advertising programs but also safeguarded and expanded existing advertising efforts.

Acted as a global ambassador for our company, representing our brand at online trade association meetings in diverse regions, including Saudi Arabia, Taiwan, Brazil, and China. Collaborated with marketing teams from these countries to drive product promotion and secure new accounts, fostering international growth.

Shared expertise by conducting classes, workshops, and demonstrations on a range of subjects, including basic English language skills, life skills, and workforce entry skills. Contributed to enhancing individual capabilities and driving personal and professional development.

My time as an Influencer at Cambly was marked by leveraging the power of video content, expanding global presence, and imparting knowledge to empower individuals.

Company Influencer 

Attempting to make sales content fun. Building a tool that helps sales leaders unlock their reps time to maximize impact all while supporting my community.

Increasing sales revenue-generating activities only happens when sales teams take a closer look at the data behind sales reps' interactions. All that time a salesperson spends on activities that don't drive revenue or increase a rep's performance means missed quota and opportunities. 

→ Gain context into your sales reps’ activities, determine their effectiveness, and increase impact.

→ Compare individual and team revenue generating activity scores to help your team focus on what drives ROI.

→Show your reps how impactful their activities are on revenue in real time & so they report back to you, empowering autonomy, coach-ability...and a little competition!

As the VP of community and Director of Digital Marketing for Saleboat my goals are to build my personal brand and community with a strong focus around the world of B2B sales using innovative marketing strategies and sales techniques.

As we grow and build our product we invite sales leadership to use our product for free at Saleboat.com

________

If you want to hear my personal story. Send me DM and I would be happy to share how I went from owning one of the top nightclubs in central America to B2B sales.

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