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I’m an integrated communications strategist who helps global pharmaceutical and biotech companies create stories that make their science famous, and demonstrate how they’re solving urgent problems for stakeholders. Then I bring those stories to life through PR programs that drive media coverage and investor funding, spark conversations, catalyze behavior change, and motivate purchasing and prescribing. With more than 15 years of experience and progressive responsibility as a leader of corporate and product communications strategy directly for companies, and as part of agencies, I’ve achieved measurable wins and maximum ROI: • Guided pipeline assets through the regulatory lifecycle, launching products in 20+ countries and 4 continents • Introduced R&D strategies and franchise stories at global medical meetings • Brought biotech innovators from stealth to large-cap public companies • Built thought leadership programs that galvanized companies to address market access challenges • Shaped markets via multi-channel initiatives reaching 200,000+ HCPs, patients, and policymakers • Elevated prominence of clinical trials through national and trade media relations and social media content My work also directly drives company revenue: • HCP and payer engagement program achieved $300 million in NRx within 6 months • Increased contracts with government entities by 50% by the second year after launch • A 20% increase in YoY revenue growth for a brand As a crisis communications leader, company spokesperson, and with experience as a media trainer, I’ve navigated complex issues and regulatory challenges: • Public watchdog petitions, CEO resignations, activist uprisings • Price increases and compulsory licensing issues • FDA Ad Coms, EMA CHMP reviews • CRLs, Boxed Warnings • Adverse events, product recalls On behalf of communications and marketing agencies, I grow revenue by leading business development and RFPs, and creating marketable offerings: • Generated $600,000+ in organic growth • Won new business from a client in 9 countries • Increased budget for 7 accounts • Secured $2 million in new revenue • Achieved 6 consecutive years of improved client satisfaction scores I’m also a curious soul who is fascinated by innovations that help our industry, and passionate about utilizing relevant AI applications for research and insights, data analytics, and content strategy.
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