Intelex Technologies ULC

SEO and Content Marketing

SA Expeditions

SEO and Social Media Manager

Alliance to Counter Crime Online

ACCO is a non-profit alliance of leading experts on organized crime in cyberspace. They produce investigative reports, develop tools and strategies and advocate for change.

Responsibilities included:

- Created high-quality, engaging multimedia content for Facebook, Twitter, YouTube, LinkedIn and Instagram
- Researched, tested, optimized and scaled new channels and techniques
- Proactively identified website issues
- Gave feedback on website design 
- Performed keyword research to maximize organic traffic in our on page projects
- Conducted site audits to find areas of improvement
- Created monthly reports that made sense of the market, competitors and audience personas
- Kept abreast of politics and tech policy
- Kept up to date with the latest requirements involving political ads on social media platforms
- Increased organic traffic by 1,018% between 2019-21
- Increased social media traffic by 1,235% between 2019-21
- Increased traffic from Google Ads by 331% in 2021
- Increased Email Marketing traffic by 197% in 2021

Digital Marketing Manager

aamodt / plumb architects

Aamodt / Plumb Architects help design-savvy homeowners and professionals work and live in modern and well-crafted spaces that support their happiness and enjoyment.

Deeply influenced by a shared Nordic heritage and passion for modern design, they bring a straightforward and pragmatic approach to the design process. Their architecture is focused on simple forms and natural materials that are well-crafted and long-lasting.

Responsibilities included:

- Created a high performing social media strategy for Facebook, YouTube, Instagram and Pinterest
- Designed and collaborated on engaging multimedia content
- Created monthly reports that made sense of analytics and scaled new techniques
- Strong knowledge of architecture and design

Digital Marketing Coordinator

David Crighton Art Enterprises

David Crighton Art is an ecommerce store that sells prints, home goods, accessories and gifts of the artwork by Toronto folk hero David Crighton.

Responsibilities included:

- Scheduling content and engaging with followers
- Identifying target audiences
- Designing Facebook and Instagram ads
- Creating the editorial calendar
- Creating the SEO strategy
- Analyzing Google Analytics, Shopping and Adwords reports
- Writing blog content

Social Media Manager

Travel Lightly

Travel Lightly is a blog by Julia Guerra that promotes having more authentic and meaningful travel experiences. She also provides social media consulting services to sustainable travel businesses. These services include sustainable tourism branding, copywriting, SEO, content development, online advertising and training.

Blogger and Social Media Consultant

Africa Dream Safaris

ADS is an unsurpassed travel company that offers custom-tailored private safaris to East Africa. With wildlife-focused itineraries, personalized service, luxury accommodations and off-the-beaten-path adventures, the ADS experience is truly unforgettable. The company has received numerous awards including Tanzania Conservation Award, the Tanzania Humanitarian Award and National Georgraphic's Best Safari Outfitters Award.


- Post content and engage on Facebook, Twitter and Instagram
- Create Facebook ads
- Collaborate with the Digital Marketing Director on the social media marketing strategy

Enlightened Marketing

Enlightened Marketing helps experts and entrepreneurs who still experience peaks and valleys in their revenues to increase sales without selling out on their values.

The team specializes in helping clients identify and communicate their unique brand value so effectively that they work only with perfect clients, charge premium prices and enjoy healthy profits. As a result, they become more joyful business owners!

- Analyze Google Analytics Reports
- Optimize LinkedIn profiles
- Design LinkedIn strategies
- Creates LinkedIn ads
- Performs market research

Social Media and SEO Strategist

Sustainability Leaders

Sustainability Leaders is dedicated to telling the stories of leading sustainable tourism thinkers and doers around the world. Its mission is to encourage business owners and destination managers to embrace sustainability as business opportunity and future strategy for competitive advantage, and to help leading responsible tourism businesses and destinations communicate their sustainability initiatives to global audiences.

- Collaborated on the social media marketing strategy
- Edited marketing materials
- Contributed to market research
- Created monthly newsletters

Marketing, Outreach, Webinars

The International Ecotourism Society

The International Ecotourism Society (TIES) is a nonprofit organization dedicated to promoting ecotourism.  Founded in 1990, TIES has been on the forefront of the development of ecotourism, providing guidelines and standards, training, technical assistance, and educational resources. TIES' global network of ecotourism professionals and travelers is leading the efforts to make tourism a viable tool for conservation, protection of bio-cultural diversity, and sustainable community development.

- Oversaw and created webinars for the Ecotourism Master Class Series
- Secured donations for and executed the TIES ecoAuction
- Wrote and implemented the TIES ecoDestinations program
- Coordinated content from members to be featured on the TIES website, newsletters, and social media outlets
- Developed and created the Social Media Marketing strategy
- Contributed to the event planning and management of the Ecotourism & Sustainable Tourism Conference (ESTC)
- Trained and supported TIES interns and volunteers
- Oversaw the online Certificate in Sustainable Tourism Management in partnership with George Washington University

Director of Communications

Hi there 👋, I’m Julia, an SEO and Content Marketing Strategist currently based out of Guatemala.

My life goal is to build online relationships, empower others and be creative. I can also be quite nerdy when it comes to data and analytics. 🤓 

I love to work with companies that are innovative and make an impact. In the past, I have worked with several sustainable travel companies, a sustainable architecture firm and an advocacy nonprofit that took on Big Tech. 💪🏼

Currently, I work for Intelex, which produces software for EHS and ESG management. I am in charge of content development, SEO and copywriting. I also manage their LinkedIn and YouTube channels.📈

In my personal life, I am an avid scuba diver, paddle boarder, and mountain trekker. 🤿

Every now and then, I blog about remote work, slow travel, productivity and language learning. You can check it out here: https://medium.com/@JuliaGuerraSlater.

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