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I help brands tell real stories that actually matter—transforming content chaos into clear, compelling strategy. If it sounds like a big challenge, good. It's where I thrive. Whether it’s a scrappy startup, a boutique brand, or a mid-sized international orgzanization, I’m the one who listens deeply, digs into the mess, and pulls out the narrative thread that moves people to action. I’ve launched LinkedIn employee advocacy programs that doubled impressions in a month, crafted SEO blog strategies from scratch, and led video campaigns that actually got watched. Yes, I follow direction. But I also question what needs questioning and build better systems from the ground up. I don’t just “do content.” I help you stop wasting time, money, and energy by aligning content with strategy, insight, and actual human stories. With AI everywhere, speed and volume aren’t a differentiator anymore. What works now: personal branding, native content, SME interviews, value-first thinking, and content that’s rooted in trust—not corporate fluff. That’s where I come in. Need someone to ghostwrite with empathy? Build your marketing playbook? Train your team to stop gatekeeping and start storytelling? I’ve done it. I’ll do it again. Here are some fun facts about me: 🌎 US–Guatemala dual citizen living in Barcelona 🌊 Certified divemaster. New Zealand was my favorite location. 📍 Built content while working across the Philippines, Argentina, Colombia, France, and Mexico 💪 Gym rat + word nerd + finance girl 🐶 Manifesting a Frenchie as a future coworker 🥄 Spoons are superior to forks. You get a better mouthful. Message me to create content that doesn't just exists, but converts.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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