Jules Ignacio Canlas's Linkedin Analytics

This Week in SEO has been… a crash course in best practices. From Google’s crackdown on scammy pages to the battle for image SEO, there’s a lot to digest. On today’s agenda: ➔ Google clarifies which HTTP status codes actually impact SEO. ➔ Using consistent URLs for images is now critical for image SEO. ➔ Google’s AI catches 20x more scammy pages, making search safer. ➔ Avoid duplicate image URLs or risk wasting crawl budget. Swipe through to stay ahead. ____ Found this useful? Pls like and share ♻ #seo #seotips #seoexpert

Want to learn how to turn high-traffic SEO pages into high-converting ones? Here’s how we did it for Growform. Before we took over Growform’s SEO, they ⬇️ ➝ Had lots of organic traffic but struggled with conversions ➝ Attracted top-of-funnel visitors with little buying intent With the strategy we’ll be sharing, you’ll learn how to: ➝ Optimise for user actions that drive signups ➝ Boost conversions without sacrificing traffic Swipe through to see how we made it happen! 👇 ____ Found this useful? Please like and share ♻️ #seo #seotips #seoexpert

I’ll be speaking at the Digital Marketing Meetup in Vienna this May. Big thanks to Davor and 𝐭𝐡𝐞 𝐃𝐌𝐌 𝐭𝐞𝐚𝐦 for the invite. I’ll be talking about startup SEO and how much it’s changed with AI now part of the picture. At Embarque, we’ve tested a bunch of things over the past year. Some worked, some didn’t, and it’s changed how we approach the entire strategy. I’ll share what’s actually working for us, what we’ve stopped doing, and how we’re helping early-to late-stage startups grow through search. If you’ll be around on 13 May, we’ll be at weXelerate Hub. Would be great to catch up.

This week in SEO has been mostly about AI and search. From Google’s AI mode to tips on getting featured, there’s plenty to unpack. On today’s agenda: ➔ AI overviews now live for every US searcher ➔ Fewer clicks but deeper engagement ➔ Google’s guide to optimising for AI results ➔ Testing author names and source links Swipe through to stay ahead. ____ Found this useful? Please like and share ♻ #seo #seotips #seoexpert

𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐬𝐲𝐬𝐭𝐞𝐦𝐬, 𝐢𝐭’𝐬 𝐧𝐨𝐭 𝐚 𝐦𝐚𝐭𝐭𝐞𝐫 𝐨𝐟 𝐢𝐟 𝐭𝐡𝐢𝐧𝐠𝐬 𝐛𝐫𝐞𝐚𝐤… 𝐣𝐮𝐬𝐭 𝐰𝐡𝐞𝐧. I nearly missed a flight recently. Not because I overslept or didn’t leave early enough. But because of small things that piled up. → Couldn’t find my wallet.  → Then my passport.  → Then I realised I wanted to tidy up my place. That smooth morning I thought I’d planned? Gone. Because I never built a proper system around the basics. That’s when it hit me: 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐢𝐧 𝐰𝐨𝐫𝐤. → One forgotten detail.  → One skipped follow-up.  → One missed approval. And suddenly your whole project timeline falls apart. Not because the work wasn’t good. But because the system behind it didn’t catch the cracks. I used to think systems were just checklists. They’re not. They’re how you see ahead. Here’s what I’m learning (the hard way): 1. 𝐒𝐦𝐚𝐥𝐥 𝐭𝐡𝐢𝐧𝐠𝐬 𝐛𝐞𝐜𝐨𝐦𝐞 𝐛𝐢𝐠 𝐭𝐡𝐢𝐧𝐠𝐬. Clean as you go. Follow through on the small stuff. It compounds, either in your favour or against it. 2. 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐧𝐞𝐞𝐝 𝐜𝐡𝐞𝐜𝐤-𝐢𝐧. You can’t “set and forget.” Review what’s breaking and why. Then update the system. 3. 𝐌𝐚𝐤𝐞 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐯𝐢𝐬𝐢𝐛𝐥𝐞. If the team doesn’t understand it, it’s not a system. Ownership starts with clarity. 4. 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐞 𝐟𝐨𝐫 𝐫𝐞𝐚𝐥 𝐥𝐢𝐟𝐞, 𝐧𝐨𝐭 𝐢𝐝𝐞𝐚𝐥 𝐝𝐚𝐲𝐬. Design systems that still work when you’re tired, distracted, or overwhelmed. Otherwise, they’ll fail when you need them most. And maybe… not all chaos is bad. Some disorder pushes us to rethink. That’s part of the system too. Don’t just manage the work. Manage the energy behind it. That’s what I’m taking with me (along with my wallet).

𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐖𝐞𝐞𝐤𝐥𝐲 𝐒𝐄𝐎 𝐍𝐞𝐰𝐬 𝐔𝐩𝐝𝐚𝐭𝐞 TLDR: → AI Overviews are slashing CTR by up to 34.5%, confirmed by two separate studies. → Google highlighted a way to remove a site from search without verifying ownership, using the Remove Outdated Content tool. News of the Week: → Noindex tags are still blocking pages. → Check your CMS settings and headers. → Google says following web standards leads to more consistent indexing and better crawlability. → Informational pages are losing visibility as AI Overviews push links further down the page. 𝑸𝒖𝒆𝒔𝒕𝒊𝒐𝒏 𝒐𝒇 𝒕𝒉𝒆 𝑾𝒆𝒆𝒌: When was the last time you checked if your key pages are being indexed properly? _____ Check out this carousel for the full update. Found this useful? Please like and share ♻ #seo #seotips #seoexpert

Real growth rarely shows up overnight. It’s slow. It’s quiet. But it compounds if you stick with it. When we first started investing in SEO and building our email list at Embarque, it felt like nothing was happening. No quick wins. No big traffic spikes. It would have been easy to walk away and chase faster results. But we didn’t. We stuck with it. And now, it’s one of the main reasons we’re growing steadily YoY. That whole experience also reminded me just how important it is to balance the short term and the long term properly. It’s easy to get caught up in the day-to-day. Chasing invoices. Fixing bugs. Hitting deadlines. But that’s just keeping the lights on. It’s the bare minimum. And if all your energy goes into that, there’s no room to build anything meaningful. Because when you’re always putting out fires, you never have time to figure out how to stop them starting in the first place. That’s why long-term vision needs to come first. It's the only way to actually move forward and build something that lasts. That said, short-term tasks still matter. But if they’re always getting in the way, they need sorting. Standardise them. Systemise them. Take feedback, for example. If we launch a new site and the first design isn’t great, fine. But that shouldn’t throw everything off. ↳We should already have a QA process. ↳A timeline that includes review rounds. ↳And clear design standards written down. So feedback doesn’t become a blocker. If I had to distil it, here’s what this experience has taught me: 1. Turn short-term mess into systems If something keeps cropping up, sort it properly. Make it predictable so you can focus on bigger things. 2. Put long-term goals first That’s where the growth lives. Don’t let urgent stuff distract you from what really moves the needle. 3. Write things down Design rules. Feedback expectations. Timelines. Clarity cuts down on delays and second-guessing. 4. Stick with compounding plays SEO, content, email. They don’t pay off instantly, but they always do over time. Curious, what long-term move are you betting on right now?

Want to rank higher in local search and bring in more foot traffic or leads? You need to level up your local SEO. If you do it right, you’ll: ➔ Show up in Google Maps and the Local Pack ➔ Reach local customers who are ready to buy ➔ Build trust and visibility in your area Swipe through to see what actually works. — Found this useful? Pls like and share ♻ #seo #seotips #seoexpert

Want to attract qualified leads through SEO without spending a fortune? Here’s how we did it for an asset protection law firm. Before working with us, they: ➝ Had valuable content stuck on page 2 ➝ Struggled with a low Domain Rating and weak internal links With the strategy you’ll see, we helped them: ➝ Grow organic traffic by 182% in 12 months ➝ Jump from 91 to 324 top 3 keyword rankings ➝ Attract more qualified leads through SEO Swipe through to see exactly what we did. _____ Found this useful? Like and share ♻ #seo #seotips #seoagency

Struggling to grow traffic even though you’re doing everything “by the book”? You might be falling into a few common SEO pitfalls without realising it. We’ve scaled SEO for 50+ websites, and many of them were stuck because of problems just like these. Avoiding them means you can: ➔ Focus on what actually moves the needle ➔ Stop wasting time on low-impact fixes ➔ Build an SEO strategy that drives consistent growth Swipe through to see the pitfalls to avoid. — Found this useful? Pls like and share ♻ #seo #seotips #seoexpert

𝐒𝐄𝐎 𝐨𝐧𝐥𝐲 𝐰𝐨𝐫𝐤𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐭𝐫𝐞𝐚𝐭 𝐢𝐭 𝐥𝐢𝐤𝐞 𝐚 𝐬𝐲𝐬𝐭𝐞𝐦. Been doing SEO since 2015, blogging and earning online since 2009. One thing I’ve learned that most people miss about SEO, or even marketing in general, is this: 𝐓𝐨 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐢𝐭 𝐩𝐫𝐨𝐩𝐞𝐫𝐥𝐲, 𝐲𝐨𝐮 𝐜𝐚𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐭𝐡𝐢𝐧𝐤 𝐨𝐟 𝐢𝐭 𝐚𝐬 𝐚 𝐭𝐚𝐜𝐭𝐢𝐜 𝐨𝐫 𝐚 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲. 𝐘𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐢𝐭 𝐚𝐬 𝐚 𝐬𝐲𝐬𝐭𝐞𝐦. A system is a compounding bundle of interdependent tasks molded together. But too often, SEO gets reduced to a checklist: write a blog, get a backlink, tweak the headline.Write a blog. Get a backlink. Change the headline. These one-off tactics alone don’t lead to meaningful growth. That’s why we don’t offer one-off services at Embarque. No one-off blog post or random backlink. We chose a subscription model because SEO success comes from constant iteration. This allows us to build systems designed to compound over time. And that means: → Clear structure → Alignment with business outcomes → Consistently high standards → A long-term loop of doing the right things, well, again and again 𝐓𝐡𝐢𝐬 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐒𝐄𝐎 𝐬𝐲𝐬𝐭𝐞𝐦 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐛𝐫𝐢𝐧𝐠 𝐢𝐧 𝐜𝐥𝐢𝐜𝐤𝐬. 𝐈𝐭 𝐛𝐮𝐢𝐥𝐝𝐬 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐒𝐨 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐛𝐮𝐢𝐥𝐝 𝐨𝐧𝐞? 1. 𝐓𝐢𝐞 𝐒𝐄𝐎 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐭𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐥𝐞𝐯𝐞𝐫𝐬 Every initiative should connect to revenue, signups or retention. Rankings without results don’t move the business forward. 2. 𝐁𝐮𝐢𝐥𝐝 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬, 𝐧𝐨𝐭 𝐨𝐧 𝐭𝐨𝐩 𝐨𝐟 𝐢𝐭 Quality shouldn’t depend on who's executing. Bake excellence into the workflow so scale doesn’t come at the cost of results. 3. 𝐒𝐭𝐨𝐩 𝐭𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐒𝐄𝐎 𝐥𝐢𝐤𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. 𝐒𝐭𝐚𝐫𝐭 𝐭𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐢𝐭 𝐥𝐢𝐤𝐞 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 SEO isn’t a campaign. It’s a foundation. It supports everything else, and it needs long-term investment, not one-off activity. 4. 𝐁𝐮𝐢𝐥𝐝 𝐢𝐧 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐫𝐞𝐯𝐢𝐞𝐰 𝐚𝐧𝐝 𝐫𝐞𝐟𝐫𝐞𝐬𝐡 Systems don’t maintain themselves. Regularly revisit and refine to keep everything performing at its best. 𝐍𝐨𝐭𝐞: There’s no shortcut to momentum. But once the system starts compounding, it becomes your most sustainable growth engine.

Want to uncover untapped content opportunities? Pay attention to SEO content gap analysis. It helps you spot topics, questions, and keywords you’re not covering but should be. With content gap analysis, you can: ➔ Find high-potential keywords you’re missing ➔ Cover every stage of the buyer’s journey ➔ Create content that matches user intent perfectly Swipe through this carousel to see how to perform content gap analysis like a pro. — Found this useful? Pls like and share ♻ #seo #seotips #seoexpert

This Week in SEO has been… eye-opening. From click patterns on Google to Apple’s search shift and fresh Google guidelines, there’s a lot to unpack. On today’s agenda: ➔ Google users make 10 clicks before leaving, but ChatGPT drives more external visits. ➔ Apple claims Google searches via Safari are dropping, while Google says total Apple queries are rising. ➔ Google’s new guidelines crack down on fake EEAT content, targeting false expertise claims. ➔ Google advises Server-Side Rendering for content sites, Client-Side for interactive apps. Swipe through to catch up. — Found this useful? Pls like and share ♻ #seo #seotips #seoexpert

I’m so excited to take part in ViennaUP as a speaker, and to be in one of my favourite cities out there 🤩. I’ll be speaking at the Digital Marketing Meetup at 6 pm, talking about startup SEO in the age of AI. Huge shoutout to Davor Bomeštar and Marina Pregl and the DMM team for bringing me over. Presenting with the fab’ Diandra Escobar. Didn’t take much convincing, to be honest. Vienna, startups, and a chance to share what we’ve been doing at Embarque? Sign me up. Right now, I’m just soaking in this city, drinking aperol, heading to the gym soon. If you’re around, we’re at the weXelerate Hub. Would be great to connect.

Want to prove your SEO is working and driving the results you care about? Then you need to have a solid SEO tracking system in place. By tracking the right metrics, you can: ➔ See which pages actually drive conversions and revenue ➔ Spot SEO issues before they hurt your traffic ➔ Make data-backed decisions instead of guessing Swipe through this carousel to learn the key metrics you should be tracking. — Found this useful? Pls like and share ♻ #seo #seotips #seoexpert

This Week in SEO has been… insightful. Plenty of chatter, a few experiments, and some helpful clarifications from Google. On today’s agenda: ➔ Duplicate links on a page are totally fine ➔ “Sponsored” labels now showing on unpaid results ➔ Redirects are still ranking powerhouses ➔ Sitemap updates won’t help if content hasn’t changed. Swipe through to catch up. — Found this useful? Pls like and share ♻ #seo #seotips #seoexpert

Want to make sharper, data-led SEO decisions? You shouldn’t ignore some basic GSC filters. With the right filters, you can: ➔ Spot pages worth updating or improving ➔ Uncover low-effort wins based on real data ➔ Track what’s actually driving growth Swipe through this carousel to see the filters every SEO should be using. — Found this useful? Pls like and share ♻ #seo #seotips #seoexpert

Want to find SEO wins hidden inside your site? Google Search Console shows you exactly where to look, but many SEOs aren't really looking. With GSC, you can: ➔ Find high-potential pages that just need a small update ➔ Spot technical issues quietly hurting your rankings ➔ Identify keywords you’re already half-winning for and turn them into traffic Swipe through this carousel to learn how to use GSC properly and spot quick SEO wins. ___ Found this useful? Pls like and share ♻ #seo #seotips #seoexpert

Want to prove your SEO is actually working? Google Analytics tracks more than traffic. It also shows what users do after they land. With GA4, you can: ➔ Track which SEO pages drive conversions and revenue ➔ See how organic visitors move through your site ➔ Spot content that’s underperforming despite good traffic Swipe through this carousel to use GA4 like a proper SEO. ____ Found this useful? Like and share ♻ #seo #seotips #ga4 #seoexpert

The internet opened doors… but meeting people offline made the change real. I recently presented on SEO in the Age of AI for ViennaUp at weXelerate, and left thinking about connection and community. Huge thanks to Davor Bomeštar, Marina Pregl and the DMM team for bringing together such an energising space. On my daily mental health run, I thought about the event, so here are my reflections. 1️⃣ 𝐓𝐡𝐞 𝐠𝐨𝐚𝐥 𝐨𝐟 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐨𝐧𝐥𝐢𝐧𝐞 𝐢𝐬 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭. Someone asked during Diandra Escobar's fantastic presentation if it’s still worth engaging online these days, especially on LinkedIn. Yes, it is. Even with thousands of followers, I still read the comments. I look for the real ones. That’s where connection lives. 2️⃣ 𝐎𝐧𝐥𝐢𝐧𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐜𝐚𝐧 𝐜𝐡𝐚𝐧𝐠𝐞 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠. Many of the people I met yesterday started as internet friends. We shared similar visions, goals, even pain points, and those bonds turned into real-world trust and inspiration. This event wouldn’t have been possible without having forged these connections in the first place. 3️⃣ 𝐓𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐦𝐲 𝐥𝐢𝐟𝐞. I’ve been meeting internet friends since 2010. It started with forums, then (a lot of) blogging, then Tumblr (heh), then Twitter, and now through LinkedIn. Today, I run a business born from those same digital roots. Online, you can show who you are to thousands of people. You can define your own narrative. And you can intentionally attract the people you want to meet. I just need to make sure I’m showing who I am online and IRL. 4️⃣ 𝐏𝐚𝐬𝐬𝐢𝐨𝐧 (𝐚𝐧𝐝 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲) 𝐰𝐢𝐧𝐬 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 I loved sharing my passion offline. I loved sharing who I was. I've been investing into this craft deeply, even when it doesn’t always make sense. And I love seeing people succeed. That passion has brought the right people into my orbit: friends, my team, clients, founders, collaborators. It’s the #1 reason for our continued success, despite it all. This experience also reminded me: - Connection is the point. - Helping others grow is the point. - Showing up with heart is the point. Let’s keep building from that. PS: I tend to be a bit of a recluse, so maybe this will encourage me to meet more of y'all 😂.