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Brigitta ☀️ Ruha's Linkedin Analytics

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Brigitta Ruha

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Outbound is one of the best motions to get customers - but here’s the catch: How do you generate enough attention to open a conversation? 2019 - The Ancient History: 😔 increase activity, hoping that it will result in a better pipeline 😔 build templatized messages 😔 hire a few juniors and push them to figure it out AI hit and it changed everything - it’s not surprising that your (outbound) strategy doesn’t work anymore and you don’t know how to react. 2024: 😎 to build a hyper-targeted list to go after accounts that actually matter 😎 to think more strategically and holistically about the use of cold emailing 😎 to say something relevant to each and every person To start generating opportunities through outbound, you will require much more than a good activity dashboard. You need to: 1. Fundamentally revisit why you exist 2. Spend time on fixing deliverability & keeping up to date with changes 3. Spend time on building a better target account list 4. Spend time on mastering AI to write better and more relevant copies 5. Spend time plugging tools together to run multichannel This all takes time. So you have two options,really. 1. Make the time. 2. Hire someone to do it for you. Either way, I can help you. Want to learn more? Send me a message.

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