Justin Berg's Linkedin Analytics

Most marketers will tell you SEO is non-negotiable for every business. I disagree. Sometimes SEO just isn't the right fit for your company. And that's completely fine. At our agency, we've seen this repeatedly with category creators. Why? There's simply nothing to "bite into" in the search landscape. If people aren't searching for your solution category, you can't rank for it. We always start by targeting solution-aware terms and problem/pain long-tail queries. But what if those searches don't exist? Then SEO becomes a resource drain rather than a growth driver. We've helped clients redirect their efforts to channels that actually work for their situation. For category creators, LinkedIn (organic or paid) often delivers better results by educating prospects that a solution exists for their problems. So here's my advice: → Don't force SEO when the search volume isn't there → Focus on channels where your category education efforts can thrive → Remember that skipping SEO doesn't mean marketing failure Your marketing strategy should be built around what works for YOUR business, not what everyone says you "should" be doing. It might feel counterintuitive to abandon a "must-have" channel, but it's strategic. Focus your resources where they'll actually drive revenue growth. Agree or disagree? ______________ Hi there👋 I am Justin Berg, Founder of Rock The Rankings - SaaS SEO Agency helping scale customer acquisition through SEO. 🚀 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 on SEO 𝐜𝐡𝐞𝐜𝐤 the website (link in bio)

Your fintech competitors outrank you? Here’s how to KILL them👇 The fintech SEO game plays by different rules. Here's my 7-step system to dominate fintech search results: 1️⃣ Accept the high-stakes link building reality ↳ Single backlinks can cost 5-figures (not a typo!) ↳ Financial links carry MASSIVE commercial weight ↳ Natural link growth is painfully slow in this sector ✔️ Get scrappy with natural link building unless you have deep pockets 2️⃣ Supplement SEO with strategic paid ads ↳ Competitive terms like "enterprise payment platform" are BRUTAL ↳ Organic-only approach simply doesn't cut it in fintech ↳ Paid visibility actually boosts organic performance ✔️ A blended approach drastically increases your chances of success 3️⃣ Leverage programmatic SEO opportunities ↳ Own branded search terms + integration queries ↳ Study Ayden's playbook (they're crushing this strategy) ↳ Create dedicated integration pages for each platform ✔️ This approach generates massive non-branded search traffic 4️⃣ Turn funding announcements into link magnets ↳ IPOs and funding rounds are media gold ↳ Monitor competitors' funding coverage ↳ Pitch to publications already covering your space ✔️ These high-authority links are nearly impossible to get otherwise 5️⃣ Build calculators with low time-to-value ↳ Minimize required inputs ↳ Pre-fill with smart defaults ↳ Use geoIP for location detection ✔️ Great calculators naturally attract links and rank for long-tail terms Most fintech companies focus solely on content creation, but without these strategic elements, you're just shouting into the void. Try implementing just ONE of these strategies this week and watch your visibility grow. ✅ Too busy building your fintech empire to handle all this? DM me and I'll transform your SEO strategy. ______________ Hi there👋 I am Justin Berg, Founder of Rock The Rankings - SaaS SEO Agency helping scale customer acquisition through SEO. 🚀 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 on SEO 𝐜𝐡𝐞𝐜𝐤 the website (link in bio)

🔥 4 simple steps to become a topical authority in your niche 🔥 Everyone talks about "being an authority" online... But what does it actually take to get Google to see you as the go-to expert? It's not just about writing content. It's about strategic organization that signals your expertise to both users and search engines. Want to know the system that actually works? My proven 4-step framework: 1️⃣ Master your keyword research ↳ Start with a focused seed keyword ↳ Expand using tools like Keywords Explorer ↳ Identify questions your audience is actually asking ✔️ You can't be an authority if you don't know what people want to learn! 2️⃣ Build topic clusters that connect ↳ Create comprehensive pillar pages ↳ Choose the right content formats for each subtopic ↳ Link everything together strategically ✔️ Clusters show search engines you cover a topic completely. 3️⃣ Create depth, not just content ↳ Develop exhaustive pillar content first ↳ Support with specific, targeted articles ↳ Address every aspect of your topic thoroughly ✔️ Surface-level content won't position you as an expert! 4️⃣ Master the linking strategy ↳ Connect your content internally ↳ Pursue quality backlinks from relevant sites ↳ Build a web of topical relevance ✔️ Links are the highways that guide both users and search engines. Most people focus on creating random content, but organization is what truly builds authority. Try this framework for your next content initiative and watch your topical authority skyrocket! What topic are you trying to become an authority in? Drop it below! 🚀 ______________ Hi there👋 I am Justin Berg, Founder of Rock The Rankings - SaaS SEO Agency helping scale customer acquisition through SEO. 🚀 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 on SEO 𝐜𝐡𝐞𝐜𝐤 the website (link in bio)

❌ Obsessing over traffic numbers while ignoring conversion metrics is killing your content ROI. ❌ Here's the truth: Companies waste THOUSANDS creating fluffy thought leadership content that gets plenty of eyeballs but zero business impact. Who actually cares about traffic graphs going up? We don't. And you shouldn't either. At my agency, we're hyper-focused on ONE thing: are we driving demos and signups that directly impact revenue? Most content marketers hide behind vanity metrics because they can't prove real business value. But we track what actually matters. Our approach is dead simple but devastatingly effective: We monitor problem and solution keyword positions in the first 4-12 weeks (yes, still important initially). Then we quickly pivot to the metrics that ACTUALLY matter - direct attribution of demos and signups to our SEO efforts. Is Google Analytics attribution perfect? No. Is it sometimes buggy and messy? Absolutely. But we've successfully implemented it for clients of all sizes - even tracking direct revenue impact for smaller companies with lower ACVs. The strategy that's transforming our clients' results: → Ditch the obsession with traffic graphs and backlink counts → Track position improvements for BOTTOM-funnel terms → Set up proper attribution to connect SEO directly to demos/signups Stop celebrating meaningless traffic spikes from content that doesn't convert. Start measuring what your CEO actually cares about: revenue impact. ______________ Hi there👋 I am Justin Berg, Founder of Rock The Rankings - SaaS SEO Agency helping scale customer acquisition through SEO. 🚀 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 on SEO 𝐜𝐡𝐞𝐜𝐤 the website (link in bio)

❌We could easily pump out generic informational, top-funnel articles all day to boost our client’s traffic states.. But we don’t.❌ Here's the thing: At my agency, we've doubled conversion rates by focusing on two critical content types most SEOs ignore or skip for “later” due to it being “too competitive”: Problem-aware and solution-aware content. Why do they matter? Because traffic without conversion is just expensive noise. We start with bottom-funnel, solution-aware content that speaks directly to buyers ready to purchase. Then we strategically mix in problem-aware content that converts surprisingly well. What's our secret formula? When someone searches for a specific problem, we don't just explain the issue. We walk them step-by-step through solving it manually first. Then we demonstrate how our solution makes the process faster and more effective. And guess what? We always include a mini case study - "Here's how we helped Company X achieve Y results in just Z time." This approach builds immediate credibility while giving prospects a clear path to conversion. The strategy is simple but powerful: → Start with solution-aware content for ready buyers → Create problem-aware content that actually SOLVES issues → Include real results to build instant trust Stop creating top-funnel fluff just to impress your traffic reports. Build content that converts the RIGHT visitors into actual customers. ______________ Hi there👋 I am Justin Berg, Founder of Rock The Rankings - SaaS SEO Agency helping scale customer acquisition through SEO. 🚀 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 on SEO 𝐜𝐡𝐞𝐜𝐤 the website (link in bio)

🚀Want to boost user signups by 62%? It’s simpler than you think. We've seen a 62% increase in new user signups year-over-year with one of our clients. Why such solid growth? We focused on the fundamentals that actually drive business results. Not vanity metrics. Not flashy campaigns. Just solving a real problem: helping businesses drive right-fit traffic, and conversions. How do we do it? By giving businesses a seamless way to display authentic customer reviews directly on their websites. And guess what? When potential customers see REAL customer video testimonials from satisfied clients, and KNOW that you can solve their core problem(s) - they convert. It's that simple. We merged thought leadership content with SEO-driven strategies. The result? That 62% growth I mentioned. So here's my advice: → Focus on building TRUST, not just traffic. → Display AUTHENTIC customer feedback prominently. → Combine thought leadership WITH SEO for sustainable growth. It might not be the flashiest approach. But it delivers real business results. Thoughts on using customer proof to drive growth? ______________ Hi there👋 I am Justin Berg, Founder of Rock The Rankings - SaaS SEO Agency helping scale customer acquisition through SEO. 🚀 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 on SEO 𝐜𝐡𝐞𝐜𝐤 the website (link in bio)

Months of strategy. Relentless execution. A massive win. This is why we do it. 🔥 There’s nothing more rewarding than seeing months of strategy, execution, and optimization pay off. Feedback like this is exactly what we do it for. SEO isn’t about quick hacks. It’s about consistent, strategic work that compounds over time. Proud of the team for making this happen! On to the next win 🚀 ______________ Hi there👋 I am Justin Berg, Founder of Rock The Rankings - SaaS SEO Agency helping scale customer acquisition through SEO. 🚀 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 on SEO 𝐜𝐡𝐞𝐜𝐤 the website (link in bio)

❌ Most agencies sell SEO with vague promises and zero accountability for actual business results. We don't play that game. ❌ Here's the truth about SEO ROI that nobody wants to talk about: At Rock the Rankings, we've built our entire forecasting model on one principle most agencies avoid - focusing EXCLUSIVELY on solution + problem-aware terms. Why? Because these are the searches that you need to own in order to actually convert organic clisk into revenue. We don't waste time chasing vanity metrics or top-funnel fluff that looks good in reports but delivers ZERO business impact. Our approach is brutally practical: We forecast exactly what's possible by targeting ONLY the terms your ideal customers use when they're ready to buy. Then we work backwards. We analyze your existing conversion metrics - visitor-to-demo or visitor-to-signup rates - and map out precisely what 5,000 additional bottom-funnel visitors means for YOUR business over 12 months. At 1% conversion? That's X demos/signups. At 2% conversion? That's Y demos/signups. And guess what? We then calculate the actual ROI by comparing our service cost against your average customer value. No smoke and mirrors. No inflated promises. While other agencies hide behind complex jargon and impossible guarantees, we're transparent about the uncertainties in SEO forecasting. But here's where we're different: → We ONLY focus on solution-aware terms that drive revenue → We map forecasts directly to YOUR existing conversion metrics → We set CONSERVATIVE goals that actually deliver business impact Stop wasting money on SEO campaigns that can't demonstrate clear ROI. Demand the clarity and accountability your business deserves. ______________ Hi there👋 I am Justin Berg, Founder of Rock The Rankings - SaaS SEO Agency helping scale customer acquisition through SEO. 🚀 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 on SEO 𝐜𝐡𝐞𝐜𝐤 the website (link in bio)

❌ Most SEO agencies hide behind vague deliverables and refuse to commit to actual results. ❌ Here's the brutal truth: At Rock the Rankings, we operate on 120-day engagements with zero fluff promises. Why? Because forecasting ACTUAL outcomes is non-negotiable. Conversion is our North Star metric from day one. Any legitimate SEO professional should be doing the deep analysis work before making promises. This means manual research to extract solution-aware keywords that matter to YOUR business. It means honestly assessing how difficult ranking will be based on: → Current SERP competition → Your domain authority → Content quality → Link profile strength And guess what? Sometimes the answer is: "It's not possible in 6 months or even 12." When competitors are deeply entrenched with massive budgets and superior content, generating revenue from SEO might be unrealistic in your timeframe. They won't hide behind deliverables like "we'll create content" or "we'll build links." They'll provide clear, conservative forecasting you can hold them accountable to. Even if that's just "20 additional demos over 120 days." Stop accepting vague promises and fancy reports. Demand forecasting that ties directly to business outcomes. Because traffic without conversion is just expensive noise. And any SEO worth hiring should be able to tell you exactly what's possible - even when that truth hurts. ______________ Hi there👋 I am Justin Berg, Founder of Rock The Rankings - SaaS SEO Agency helping scale customer acquisition through SEO. 🚀 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 on SEO 𝐜𝐡𝐞𝐜𝐤 the website (link in bio)

🚨Wondering how long a proper SEO campaign might take to pay off? The answer might surprise you...🚨 How quickly can you really see SEO results? ✔️ For right-fit clients, we target a 120-day turnaround on defined goals ✔️ New domains with no history may take 12-24 months ✔️ Amplifying link building results up-front to target pages, and having the right content strategy is crucial ✔️ Using expired domains with existing authority can dramatically accelerate results What factors determine your SEO timeline? ✔️ Competition level in your industry or niche ✔️ Domain age and existing backlink profile ✔️ Available resources and budget for content and link building (one of the main areas where most fail - you can get scrappy and do more with less, but not always the case) How can you speed up your SEO results? ✔️ Focus on less competitive, problem-driven keywords ✔️ Allocate sufficient resources to content creation and link-building ✔️ Set specific, measurable goals to track meaningful progress (primary keyword position as a leading indicator, moving into conversions as soon as possible) SEO doesn't have to take multiple quarters or years to deliver value. It can - but oftentimes, that’s just not the case. The right strategy, starting point, and resource allocation can dramatically reduce your timeline to success. Define what "results" mean for your business, establish a clear 120-day goal period, and work with partners who understand how to accelerate your SEO journey! 🚀 ______________ Hi there👋 I am Justin Berg, Founder of Rock The Rankings - SaaS SEO Agency helping scale customer acquisition through SEO. 🚀 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 on SEO 𝐜𝐡𝐞𝐜𝐤 the website (link in bio)

🚀How we ranked # 1 for bottom-funnel terms (and boosted demos by 83%) A leading customer experience and feedback management platform in the healthcare space came to us with a challenge: They weren’t ranking for their most important bottom-funnel keywords (terms that directly drive conversions and revenue). They needed an SEO strategy that didn’t just bring in traffic but brought in the right traffic, high-intent users ready to take action. How we made it happen? 1. Content audit to refine existing pages: - Pruned low-value content - Implemented strategic 301 redirects - Refreshed and optimized key pages 2. Content strategy to map out high-impact content updates and identify gaps for net-new pages that convert 3. On-page SEO to ensure content met search intent and had the best chance of ranking 4. Internal linking improvements to strengthen site structure and boost rankings The results? A HUGE WIN. ✅ 83% increase in booked demos ✅ Top position rankings for competitive bottom-funnel terms, including: “patient experience software” “healthcare employee engagement software” “healthcare reputation management software” “patient retention software” When SEO is done right, it doesn’t just bring traffic, it drives business growth. On to the next win! ______________ Hi there👋 I am Justin Berg, Founder of Rock The Rankings - SaaS SEO Agency helping scale customer acquisition through SEO. 🚀 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 on SEO 𝐜𝐡𝐞𝐜𝐤 the website (link in bio)