Head of Marketing & Growth | Digital Marketer & Trainer | Product Innovation & Marketer | Speaker | Digital Marketing Specialist

A Digital Marketing Specialist with hands-on experience across social media, content management, and SEO—also contributing to brand building, partnerships, and growth marketing.

Over time, I’ve expanded into owning and driving integrated marketing strategy across digital, content, performance, SEO, and brand channels—focused on accelerating customer acquisition and engagement. I plan and execute demand generation campaigns (webinars, email marketing, ABM, and paid media) to support pipeline growth and product adoption. 

I’m equally passionate about building high-conversion funnels, optimizing landing pages, and running A/B tests to improve CAC, LTV, and conversion rates across the user journey. I track core marketing KPIs, build reporting rhythms, and use insights to continuously improve ROI. 

Beyond digital, I also support offline brand efforts—industry events, trade shows, partner activations—and coordinate print/outdoor/experiential campaigns to ensure consistent brand messaging across every touchpoint.

Alongside marketing, I bring a strong product mindset—helping shape product vision, roadmap, and strategy aligned with business goals and market opportunities. I enjoy gathering and prioritizing product requirements through customer and stakeholder inputs, competitive research, and trend analysis. 

I’ve worked across the product lifecycle—from discovery to delivery—collaborating with tech, design, and QA teams, and using data + user behavior insights to guide feature prioritization, UX improvements, and enhancements. 

I also contribute to product launches by partnering with marketing, sales, and customer success to drive adoption and satisfaction.

When I was 21, I ran my first Full Marathon (41.2 Kms). Not metaphorically—I literally covered my first and longest run in my life.

While I was running, I thought about quitting approximately 5,000 times. (And that’s a lowball estimate.) But despite the high-density sunlight, less practice, mental and physical fatigue, and healthy snacks overdose, I kept going. I’m that person. Once I say I’ll do something, it will happen.

Now, I put that perseverance to work—managing digital marketing and product portfolio across corporate, start-up, and freelancing environments, while also being deeply involved in digital marketing training programs and strategic growth initiatives for product. I don’t have to climb any mountains…but I do have to move them as a Growth Hacker.

If you’re interested in grabbing a cup of coffee and talking, please send an email my way at jyotiswaroop.mohanty23@gmail.com.

3 brand campaigns that failed — and what they taught me (the hard way)


If you work in marketing long enough, you learn this truth:

Great brands aren’t built by never failing — they’re built by failing fast, learning faster, and protecting trust like it’s oxygen.

Here are 3 famous stumbles I still think about when shaping strategy today:

1) Pepsi x Kendall Jenner: When “purpose” becomes performance

Pepsi dropped a protest-themed spot in 2017…and pulled it in under 24 hours after backlash.

What went wrong:
The ad borrowed real-world pain and turned it into a prop. People don’t hate “purpose.” They hate purpose without proximity (no credibility, no lived context, no meaningful action).

Reference Video - https://lnkd.in/ekkZEcsV  

What it taught me:
✅ If you want to enter culture, you don’t “decorate” yourself with it. You earn it.
✅ Run a simple test: “If we removed our logo, would anyone believe we’re the ones saying this?”

Trend to watch:
Consumers now read brand actions as value statements—Edelman shows people increasingly choose or boycott brands based on beliefs and politics.

2) Gap’s logo redesign: When you burn brand equity overnight

Gap revealed a new logo in 2010…then reverted back in about six days due to backlash.

What went wrong:
They didn’t just change a logo — they changed a memory. And customers don’t critique identity shifts like designers do; they critique them like owners.

Reference Video - https://lnkd.in/eTmd6xJf 

What it taught me:
✅ Brand codes aren’t “assets.” They’re emotional shortcuts.
✅ If you must change: announce the “why,” prototype in public, and give people a bridge — not a cliff.

Industry reality:
In a crowded market, differentiation is increasingly about tangible value and trust signals, not just “vibe.”

3) Peloton’s holiday ad: When the internet writes your script for you

In 2019, Peloton faced backlash over a holiday spot — and the company’s stock fell ~9% in a single day, wiping about $942M in market value.

What went wrong:
The ad left space for an interpretation that felt…off. And on social, ambiguity is a vacuum the audience will fill at speed.

Reference Video - https://lnkd.in/epS22x86 

What it taught me:
✅ In 2026 marketing, your campaign is no longer a “message.” It’s a conversation starter.
✅ Pre-mortems matter: “How could this be misunderstood in 3 seconds on mute?”

Trend to watch:
On social, being responsive is brand-building. 

The meta-lesson across all three

Creativity wins attention. Credibility wins longevity.

If I had to boil it down into one framework I use constantly:

Clarity (what are we really saying?)

Credibility (do we have the right to say it?)

Context (how will this land today, in this culture?)

= Campaign resilience

Crux: values can convert — when they’re real.

Jyoti Swaroop Mohanty

A Digital Marketing Specialist, taking care of Social Media, Content Management, and Search Engine Optimization, and also helping with Brand building, Partnerships, and Growth Marketing.

When I was 21, I ran my first Full Marathon (41.2 Kms). Not metaphorically—I literally covered my first and longest run in my life.

While I was running, I thought about quitting approximately 5,000 times. (And that’s a lowball estimate.) But despite the high-density sunlight, less practice, mental and physical fatigue, and healthy snacks overdose, I kept going. I’m that person. Once I say I’ll do something, it will happen.

Now, I put that perseverance to work as a Digital Marketer for various clients and also being efficient enough to get into the skin of Digital Marketing Training Programs simultaneously. I don’t have to climb any mountains…but I do have to move them as a Growth Hacker.

A Digital Marketer with experience in corporate, start-ups, and freelancing environments. 

Manage digital marketing campaigns as a digital marketing specialist, in relation to Social Media, Search Engine Optimization, Content Marketing, Webinar Marketing, and E-Mail Marketing

I’m well-versed with various Digital Marketing Training Programs & Development and Digital Strategies.

If you’re interested in grabbing a cup coffee and talking, please send an email my way at jyotiswaroop.mohanty23@gmail.com


Head of Marketing & Growth | Digital Marketing Specialist | AI Product Enthusiast | Product Innovation & Marketer | Speaker | Product Development

“Just Post More”


It sounds productive. It’s also one of the fastest ways to turn your marketing into wallpaper.


Here’s why “more content” is bad advice in 2026 👇

1) The market isn’t “hungry.” It’s stuffed.

On WordPress alone, ~70 million new posts are published every month.
That’s before you count LinkedIn carousels, reels, newsletters, podcasts, AI-generated “thought leadership,” and the daily tsunami of templates pretending to be insight.

When supply explodes, attention becomes the scarce asset.

2) Distribution is getting harder (even if your content is good)

The “traffic era” is cracking.

A Reuters Institute report (via Chartbeat data) showed Google search referrals to news sites down 33% globally in a year, with executives expecting another 43% drop over the next three years as AI summaries and chatbots expand.

Translation:Even if you publish more, less of it will be discovered the way it used to be.

3) The industry’s real bottleneck isn’t quantity — it’s effectiveness

CMI/MarketingProfs’ B2B research found 58% of marketers say their content strategy is only “moderately effective.”

And the constraints are telling:
➡️ 54% say lack of resources is a problem 
➡️ 45% lack a scalable model for content creation 
➡️ 55% struggle to create content that prompts a desired action 

So “make more” often means: make more mediocre.

4) AI made “more” cheap — and made “better” the only moat

CMI’s research shows 81% of marketers are already using AI for content tasks (up from 72%).
When anyone can produce a lot, volume stops being a strategy. It becomes noise.

The better play: Less content. More gravity.

If you want content that wins now, optimize for:

✅ One sharp POV (not 10 generic posts)
✅ Proof over persuasion (data, experiments, customer stories)
✅ Depth over frequency (fewer pieces that become references)
✅ Repurposing with intention (one “pillar” → 8–12 platform-native assets)
✅ Distribution as a system (partners, creators, communities, email, sales enablement)

A simple rule I like:
If your next post doesn’t change a decision, start a conversation, or teach a skill—don’t publish it.

Funnels end. Early-stage growth shouldn’t.


🔥 Hot take: Funnels are a scale-stage artifact.

Early-stage? Funnels can become an expensive way to measure confusion 🤯

Because a funnel assumes three things that rarely exist early on:
1️⃣ Stable demand
2️⃣ Stable messaging
3️⃣ A stable “path to purchase”

Early products don’t have paths. They have potholes 🕳️

And the data is quietly screaming the same thing 📊
👇 In SaaS, growth efficiency got harder: the median Blended CAC Ratio rose from $1.32 (2022) → $1.61 (2023) — a 22% jump 📈 (Pavilion/Benchmarkit, 2024)
👇 Retention is under pressure: private SaaS median NRR ~101%, down ~4% since 2021 📉 (Pavilion/Benchmarkit, 2024)
👇 Even “expansion is cheaper” isn’t a free lunch anymore: Expansion CAC moved from $0.69 → $1.00 (+45% YoY) — and <20% of companies even measure it ⚠️ (Pavilion/Benchmarkit, 2024)
👇 Meanwhile, conversion benchmarks are brutal: nearly 2 out of 3 marketers report average landing page conversion rates <10% 😬 (HubSpot State of Marketing)

So if your early-stage product is trying to “fix the funnel,” you might just be polishing the wrong mirror 🪞

🔁 What to use instead: Loops over funnels
Funnels end.
Loops compound ♻️
A simple early-stage loop looks like this:

Trigger → First Value → Habit → Share/Invite → Repeat

Your job isn’t to optimize
“awareness → consideration → purchase.” ❌

Your job is to engineer Time-To-Value ⏱️
and repeatable moments of delight ✨

🛠️ 3 practical shifts (that outperform funnel-thinking early)

1️⃣ Optimize for “First Value,” not “Lead Volume.”
If users don’t hit value fast, your funnel metrics are just vanity numbers in a suit 👔📉

2️⃣ Treat activation like the real conversion.
Early-stage success isn’t “signup.”
It’s: “I got what I came for—fast.” 🎯

3️⃣ Instrument the product, not just campaigns.
If you can’t answer:

👉 What did successful users do in the first 10 minutes?
…the funnel won’t save you 🛑

Because here’s the truth 👇
Early-stage growth isn’t linear.
It’s iterative 🔄

Funnels tell you where people dropped ❌
Loops tell you why they stayed ❤️

💬 Question:
If you had to pick ONE metric to replace the funnel at early stage—what would it be?

Activation rate? ⚡
Time-to-value? ⏱️
Retention? 🔒
Referrals? 🗣️

(And if you’re still using a funnel… tell me where it actually helps you today.)

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