Kate Gibbs's Linkedin Analytics

With over 20 years’ experience in advertising and communications, I am adept at crafting copy that speaks to the target market concerned in a language they can understand. During my career, I have worked for several high-profile South African advertising agencies and at any given time have written and proofread adverts, advertorials, editorials, websites and more across the full spectrum of above- and below-the-line media. Over the years, I have developed strong communication skills, as well as a keen insight into the key drivers that exist among different SEM groups in South Africa, and I look forward to bringing this knowledge to bear in the development of the copy and tone of voice for a new range of brands and clients. Some of the brands I have worked on: • Unilever • Tiger Brands • SAB • SPAR • Coca-Cola • Illovo Sugar • Huletts Sugar • Tongaat Hulett Developments • Beiersdorf (NIVEA and Elastoplast)