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Kelly Crabb

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Executive leader with over 20-years of proven experience building, leading, and coaching teams to exceed multimillion-dollar revenue targets in the education tech, global education, government and corporate markets. While leading teams, I closed $155M+ in top-line revenue in less than 5 years by cultivating win-win partnerships, building or revising go-to-market strategy , hiring and coaching teams, and leading complex negotiations. As a leader, I build teams and a culture of trust, respect and transparent communication. As a first-generation college graduate, I believe deeply in education as a catalyst for social mobility and I believe my purpose is in partnering on solutions that expand access to high quality educational experiences and improved quality of life. I am passionate about partnering with educational institutions, corporations and government agencies to drive access, equity, and learning outcomes at scale through both services and SaaS solutions. I thrive on brokering relationships and architecting mission aligned, high-impact solutions to solve market challenges. People describe me as a curious and collaborative executive who operates with integrity and pursues opportunities with an entrepreneurial mindset. I am at my best when challenging the status quo, building high performing teams and am an expert in driving new business growth through developing strategy, partnership management, and new market segment penetration. A few career highlights include: • Grew top-line sales from $7.4M to $20.7M in the one year by leading a global team to sell ed-tech SaaS solutions in the US, Europe, APAC, and the Middle East. • Closed a $74M, 8-year deal to create, market and support development of 36 university programs. • Led global new partner development team to sign 50 new global partners and increased average ACV from $14K to $46K by penetrating new markets and increasing the number of enterprise level partnerships by 92% YoY. • Experienced in leading complex negotiations and multi-stakeholder projects, with cultural sensitivity to result in multi-million-dollar revenue outcomes. On a personal note: I am a life-long learner who loves to travel, experience new people, cultures and food! I read about leadership, mindset and high-performance teams and enjoy cheering my kids on in their respective activities! I love to laugh, so plan on having fun if we work together!

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