Nicholas Kirchner's Linkedin Analytics

Your cold emails deserve the inbox… But instead they get the spam folder. Let’s face it: You can write the world’s best cold email—but if it ends up in spam, it’s worthless. And it's often plaguing agencies, consultants, and B2B service providers who aren't seeing results with cold email. You need to build your sender reputation on autopilot before you send. There's lots of tools out there, but here's why Maildoso Warmup takes the cake. Here’s what most people use tools that: ➝ Mimic traffic… but don’t replicate human interaction. ➝ Forget that deliverability isn’t about volume - it’s about trust signals. ➝ They “set and forget”… and wonder why their open rates tank a week later. Maildoso flips the game by doing what inboxes actually care about: ➝ Real interactions: Opens, replies, thread bumps, spam recovery - fully automated ➝ AI-powered optimization that adapts to your domain’s behavior in real time ➝ Zero configuration - just plug in your domain and Maildoso does the rest. If you’re sending cold emails without warming your domain first, you’re basically showing up to a sales meeting in sweatpants. Here’s what happens when you do warm up right: ➝ Cold emails land in Primary instead of Promotions or Spam (this is KEY and the gold standard in cold email 🥇)  ➝ Prospects actually read what you send  ➝ You stop burning domains and start booking calls The best part? You can pair Maildoso with any cold email tool you’re already using. Your emails deserve the inbox. Not the spam folder. Check it out with Link in the comments 👇

If I had to start over from scratch with a new agency, here's exactly what I'd do:

Founders, AI is coming for your business. I’m not here to fear monger, as we’ve recently wrestled with the exact same thoughts internally. And like it or not: The same way of working isn’t going to cut it anymore. Just check out this memo from the CEO at Fiverr… Sobering right? So what can you do about it? There’s two paths: 1. Ignoring AI and letting it slowly chip away at your client roster… 2. Embracing AI, learning how to use it to grow & scale your business, and retain more profit than ever. We’re not on the precipice of AI. This isn’t something that’s “coming down the line” It’s fully here. And If you want to survive (and thrive) in the upcoming AI revolution… I want to invite you to attend a growth workshop with our team. These are intimate workshops where you’ll have 1-1 attention from our team, who’s collective grown 11 businesses to multiple 7 figures. During this time we'll deep dive into your business and lay out a growth roadmap so you know exactly what to do to scale. Plus, we’ll be identifying exactly where we see opportunities to plug in AI systems that fuel your growth to ensure you stay relevant in a landscape that changes daily. It’s not the strongest who survive. It’s those who are most able to adapt to change. The only question is, Will you adapt?

Sell outcomes, not deliverables.

Client: "Can you do it cheaper?"   Most agencies cave instantly.   They start discounting or justifying their price.   🚩 Stop.   Negotiation happens when the client believes you’re replaceable.   If you want clients to stop negotiating:   ❌ DON’T:   Immediately offer discounts. Try to justify how much work you're doing.   ✅ DO:   Ask: “What outcome would justify the full price to you?”   Clarify: “Are you more focused on price, or results?”   Reframe: “If we can achieve [business outcome], would it be worth the full investment?”   Clients don’t negotiate when they see you as uniquely valuable.   Your job is to become irreplaceable, not cheaper.

Pricing is the #1 lever your business has on revenue & profit. Yet most people never increase there prices. Here's how to double or even triple your prices, without losing sales 👇

If you run any kind of B2B client services business, there's two things that matter: 1. Getting more clients. 2. Keeping them and making them worth more. It's hard to lose when 80%+ of time, focus, and energy goes into these two.

Why Most Lead Magnets Fail (and how to fix yours) You’ve probably seen tons of these on LinkedIn. Comment for “X” resource sent to your inbox. The truth is lead magnets aren’t just freebies. Done right: ✅ They're precision tools to attract dream clients ✅ Showcase your expertise ✅ Build instant trust But here’s where most marketers drop the ball: Your money isn’t made in the opt-in, it’s made in the follow-up. Converting opt-ins into booked calls and closed deals requires timely, personalized nurturing. And whenever I talk with a founder or sales executive struggling with lead magnet performance, it always comes down to a lack of follow up. And I hate to say but…humans rarely do this reliably. Automation always does. My secret weapon for this? ActiveCampaign. Here’s why I trust it for my clients and myself: ✅ You get 8% Higher Email Delivery Rates than other ESP’s (All the work doesn’t matter if your prospects don’t have it land in their inbox, more opens, more clicks, more sales.) ✅ You can easily build automations in a drag & drop builder  (Anyone on your team can create high-performing sequences—zero tech skills needed.) ✅ Integrates With Your Entire Tech Stack (if you’re an automation maxi like me, you’ll love the flexibility) Stop leaving leads (and money) on the table. The fortune is in the follow up. Also snag a 30-day free trial of ActiveCampaign in the comments 👇

AI is taking the agency world by storm. But what are the best use cases for AI right now? I'm heavily implementing with our clients across these areas 👇 - Building AI agents to handle repetitive, low leverage tasks - Reasoning within existing workflow automations - Assisting in app development (code generation, debugging, etc.) - Social content creation, not as a total replacement, but on concepting & editing it's incredible - Building & writing landing pages, email sequences, etc. - Concepting client ad creatives and improving creative strategist capacity - Concepting & using the image API to create static ads - AI-powered chatbots built on company wiki What's your best use case right now? Would love to know.

Stuck in the $3K/month trap?   It’s time to move upmarket.   Here’s how to shift from small, needy clients to big, high-value retainers:   1️⃣ Stop selling execution, start selling transformation.   Small clients want “ads” or “content.” Big clients want revenue growth, brand positioning, and scalable acquisition.   2️⃣ Charge more—and qualify harder.   If you price at $5K, you get clients that compare you to other $5K options. If you price at $25K, you attract a different caliber of client.   3️⃣ Build a sales process that filters out bad clients.   If your sales call feels like an interview, you might be doing it wrong.   Set clear qualification criteria so you only take on the best fits.   Moving upmarket is the best thing you can do for your agency.   And it's a hill I'll die on.

We just wrapped up our 5th Hydra Council Event! And without fail it's one of the most fulfilling times of the year. There's nothing like a group of people coming together and sharing unfiltered insights with the goal of serving and lifting everyone in the room. Entrepreneurship, and client services specifically, is a lonely game. This business comes with a unique set of challenges that few will understand. And I don't know about you, but when you're isolated and working behind the keys all day, there’s no substitute for getting in person and connecting with like minded people who have already walked the path you're on successfully. So if you feel like: →You’re building alone →You don’t know how to see yourself to that next level of growth →You don’t know how to solve that next bottleneck in your business Get in the right rooms. It’ll change everything for you, and I know it changed everything for me. A major S/O and thanks to our incredible speakers for sharing years of knowledge completely unfiltered: →Eddie Maalouf →Chelsea Morrisey →Josh Alltop →Ryan Stacey →Beau Haralson →Taylor Welch And special thanks to our lead sponsors Boostability & GoHighLevel who make putting rooms like this together possible. The build continues ⛏

There's a hidden lever in your business that could double, triple—even 5X your growth. But here's the hard truth: You're so caught up chasing tactics, drowning in strategies, and fighting fires—you can't see clearly. You think you have dozens of problems to solve, endless ideas to implement. Wrong. 99% of the time, there's ONE lever. ONE bottleneck. ONE move that, when pulled, unlocks explosive growth. Every minute you spend distracted is burning cash, opportunities, and momentum. If you knew exactly which lever to pull, your business would scale faster than you could imagine. So how do you figure that one thing out? Data. Tracking your data ruthlessly. It then becomes abundantly clear what the bottleneck is. And it's gonna come down to: - We don't have enough clients - We don't keep our clients long enough - We don't make our clients worth enough - We don't have the right people on board to achieve the last 2 Once you have which of these it is, you can direct all of your energy toward solving that bottleneck. Relentlessly focus your energy on solving that one thing. Ignore everything else until you've cleared it. Your bank account will thank you.

Cold email is NOT dead… Yours just isn’t landing. But what if it’s not your message that’s broken. It’s just your infrastructure. We nearly doubled our reply rate just by using smarter deliverability without writing a single better line of copy. In 2025, your cold email success lives or dies on one thing: Inbox placement. You can have the perfect offer, the juiciest list, the sharpest copy in the world… But if your cold emails don’t land where humans actually see them, you’re toast. That’s the dark secret no one tells you. Here’s what the top outbound agencies are doing differently: They’re upgrading their email infrastructure - not just their scripts. ➝ They’ve stopped relying on Gmail or Outlook. ➝ They’re done paying $6+/mailbox and still ending up in junk folders. ➝ And they’ve ditched clunky IMAP warmups that Google can spot a mile away. Instead, they’re turning to something far more effective: Maildoso, the cold email infrastructure that gets 98% of emails into primary inboxes (even on Outlook). It also lets me: ➝ Setup 100+ cold email mailboxes in under 5 minutes-fully authenticated with SPF, DKIM, DMARC out of the gate. ➝ Stackable AI warmup sends 25-100+ warmup emails per day that mimic real human behavior, not bots. ➝ Inbox placement testing & daily reputation tracking so you catch a burnout before your domain tanks. ➝ $1.80/mailbox-with free domains included. That's 50% cheaper than Gmail. (which you know this removes a ton of headaches) So before you rewrite your script for the 9th time… fix your foundation. Because the best outbound strategy in the world doesn’t work... If no one ever sees it.