Uber

Senior Operations Area Manager

Club Pilates

As the Regional Manager of one of the country's fastest growing fitness franchises Kevin oversaw all aspects of the business at these 7 locations. This includes full P&L responsibility for operations, member experience and retention, sales/marketing, full cycle recruiting, team development, organizational culture, brand management, market research, key metrics analysis, and budget management. 

Eager for the opportunity Kevin was able to successfully grow the company EFT, launch a private program, and open up 1 new location. Kevin was most proud of the team he assembled and developed. During his time there he was able to create and sustain a thriving positive team culture that was palpable.

Regional Manager

YogaSix

As the Regional Manager of one of the country's fastest growing fitness franchises Kevin oversaw all aspects of the business at these 3 locations. This includes full P&L responsibility for operations, member experience and retention, sales/marketing, full cycle recruiting, team development, organizational culture, brand management, market research, key metrics analysis, budget management, and strategic partnerships. 

Eager for the opportunity Kevin was able to successfully launch a new brand in to the Los Angeles and Orange County area. He set up the business structure and foundation to add on an additional 11 locations. He was able to grow the company EFT, launch a private program, and open up 3 new locations throughout Southern California. Kevin was most proud of the team he assembled and developed. During his time there he was able to create and sustain a thriving positive team culture that was palpable.

YogaWorks, Inc.

Responsible and supported all localized marketing efforts for 71 locations nationwide. The key focus with this role was to increase lead generation and member retention in each location through the development and optimizing of current and new strategies. In this position Kevin worked closely with SVP of Marketing and Technology as well as the C-level executives to create new campaigns to increase a better ROI on all marketing strategies. 

Led the creation and implementation of a marketing calendar for each marketing business line using appropriate elements to help key metrics and goals. He identified trends, need gaps, opportunities and made recommendations for improvement. Established central ideas and best practices for local teams to achieve targets and strengthen community relations.

Marketing Manager

Oversaw the General Managers/Senior General Manager of 5 studios to help drive and support the effectiveness and efficiency. Developed a team focused on leadership, loyalty, adaptability, strategic planning, increased profitability, out-of-the-box brain storming, peak performance, top recruiting, and keeping a customer centric focus. 

Managed Los Angeles annual regional $5M budget. Launched multiple locations, including Playa Vista (projected gross revenue $1.2M). Developed and launched successful outreach program including corporate partnerships, neighborhood campaigns and community events for each new studio. Coordinated with corporate office to ensure all human resources, marketing, public relations, purchasing, and legal issues were properly executed.

District Manager

Managed start-up, development, and operations for new locations from concept to opening. Developed grassroots marketing campaigns, membership sales strategies, and onboarding/training programs to support operational goals.

Senior Manager

Manager

The Vest Man

The Vest Man is a local Los Angeles based family owned company which was the sole provider of tactical vest carriers for hundreds of law enforcement departments across the country. I stepped in as the Director of Technology and Marketing to help streamline processes and strategies that would allow expansion without sacrificing the quality of product and service that the company was well known for.  

► Develop sales and marketing campaigns resulting in 100% increase in sales year over year
► Manage company we b strategy including development  and maintenance, website analytics, and contextual advertising programs 
► Optimize traffic and decrease bounce rate on company website 
► Create advertising and mass marketing campaigns to law enforcement agencies nationwide
► Social media optimization, blog optimization and marketing, targeted local search marketing
► Identify and acquire new customer prospects 
► Oversee product manufacturing and delivery process
► Design and execute advertising strategies to enhance product visibility within target markets
► Create sales promotions targeting potential new geographic markets
► Work with local law enforcement to establish product and name recognition
► Develop and execute online public relations strategy
► Manage third party vendor relations

Director of Marketing and Technology

Nike

Recruited directly after college to join NIKE
Consistently dropped time for my track discipline
Olympic trials qualifier (2004, 2008)
Reached qualifying standards to continue on the Olympic Development Team annually
5th in the nation, 800 meters USA National Track and Field Championships
Member of the consulting group for Nike products

Professional Athlete

Analytical, motivated Strategy Manager with 12+ years of demonstrated success developing incredible teams and transcending sales goals. Proven ability to work independently and thrives in a fast-paced, team environment; flexible, supportive and adaptive to changes. Identifies and leverages trends to drive operational excellence. Acknowledged for providing solid, data-driven advice to C-suite on a host of operational, sales and marketing issues. High caliber and proficient in B2B, B2C and strategic partnerships that drive customer engagement, frequent and loyalty. Confident, engaging, and extremely business savvy.  Previous nationally ranked professional track & field athlete with a desire and drive to perform at the highest levels.

Taplio

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