Kristi Hadix's Linkedin Analytics

Over 20 years of B2C and B2B and omnichannel brand marketing experience. Industries include retail, consumer packaged goods, entertainment, technology, interactive gaming, e-commerce, and fitness. Leads marketing and creative strategy, develops strategic partnerships and integrated promotions, builds advertising plans, curates special events, and manages budgets and teams to execute integrated campaigns, meet marketing and sales goals, including brand awareness, acquisition, retention, customer LTV, profitability, and overall ROI. Expertise includes brand-building, growth marketing, customer lifecycle management, mobile marketing, and loyalty programs. In less than six months at Jazzercise, I identified opportunity to consolidate sales channel advertising strategy and optimize PPC ad campaigns, lowering overall CAC 62% and increasing ROAS over 500%, while simultaneously decreasing ad spend 15%. At Crazy Cups I managed all aspects of the Direct to Consumer channel sales and subscriptions. I identified opportunities and implemented them to increase both customer acquisition and sales. I leveraged data to create a contact strategy and campaign calendar that increased revenue year over year. Upon joining Brierley+Partners, I was the account lead for the Westfield Connect program, a consumer retail-focused multichannel CRM program for over 50 retail mall locations nationwide. I also managed the design, development and launch for the new CRM loyalty program Jiffy Lube Rewards, including online, email, mobile marketing, and in-store interactive kiosk channels for over 200 franchisees and over 2000 nationwide locations. As a member of the Strategy Team, I identified new business opportunities and provided clients recommendations for CRM, social media, and online sales strategies. Previously, I headed the Marketing department for See's Candies and ran all multichannel-marketing initiatives to support retail, mail order catalog, B2B and online e-commerce sales. Prior to See's Candies, I managed the interactive marketing efforts for GSN, the Network for Games, including loyalty, email, mobile, promotions, and on-air campaigns for all gaming initiatives, new shows, and ad sales. I partnered with Sony to create an e-commerce rewards catalog and launched the first ever cable network loyalty program, GSN Rewards powered by MySony, which received an Interactive Emmy.