Tallinna Majanduskool / Tallinn School of Economics

Copywriting Lecturer

Creating landing pages, Facebook ads, video content, email marketing, etc., for companies in Estonia and around the world, like:

→ Bondora
→ Welement
→ Edu Akadeemia
→ Better You Academy
→ Health Travel Guide
→ Sharewell
→ Wizardia
→ And more...

Freelance Copywriter

SalonLife

5+ years as a sales manager, copywriter, content creator, and trainer at the most popular salon software in Estonia, SalonLife.

→ B2B SaaS sales
→ Recruiting & managing remote sales team
→ Copywriting (emails, FB ads, landing pages, video scripts, eBooks, etc.)
→ Video content/tutorials
→ Marketing strategies
→ Public speaking
→ Cold calling
→ CRM

Sales Manager & Content Creator

Wizardia

Wizardia is a Play-to-Earn NFT game, and my tasks as a senior copywriter included:

→ Blog posts
→ Video content
→ Email marketing
→ Marketing strategies
→ Community management

Senior Copywriter

Dan Lok™ University

High-Income Copywriter Circle™ Copywriter

Hobbykarting OÜ

→ Calls and emails
→ Customer service
→ Social media content
→ Partnerships management
→ Sales and marketing strategy

Sales And Marketing Specialist

You're here for business, so let's get to the chase.

There are 2 ways I can help you:

1. Create compelling content for you or your company (incl. LinkedIn posts and other forms of copy).
2. Improve your public speaking skills.

Both are vital to being more visible, standing out from competitors, and achieving your professional goals.

How to get in touch with me?

1. Check out my posts to see if our styles match.
2. If they do and you'd like to improve your social presence and both written and verbal communication skills → Send a connection request and DM me "content".

Eager to chat and explore how I can help elevate your game :)

Talk soon!

Kristo

"LinkedIn is fake."
"LinkedIn is cringe."
"LinkedIn is such a show-off place."

No, it’s not.

It’s one of the most valuable social platforms out there.

Can the content be sometimes fake, cringe, and show-offish? Sure.

But here’s how you can change that:

1. Go to your LinkedIn profile.
2. Unfollow the "cringe" accounts.
3. Start following valuable accounts.

That's it (pretty crazy, right 🤯)

You have the power to curate your feed to see only the content that interests you.

Don’t hate the platform just because you’re following people from your school years who post "I’m honored and thrilled to announce..." job promotions and AI-generated content all the time 🥴

Change who you follow → Change the content you see → Change how you feel about LinkedIn.

LinkedIn has so much to offer. Don't give up on it because other people don't know how to properly use it.

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👉 Follow Kristo Olli for not-cringe copywriting and LinkedIn tips (I promise! 😅)
♻️ Repost to help others improve their feed too.

Kristo Olli

🍿 I help you write engaging LinkedIn posts | Copywriting & presentation skills teacher | LinkedIn consultant | Ghostwriter for entrepreneurs

Before posting on LinkedIn (or any other platform tbh), ask yourself this:

"Would I read this post myself?"

✅ Yes? Good. Post it.
❌ No? Edit it until your answer is "yes".

Bonus question to ask yourself:
↳ "What value does it bring to the reader?"

If YOU can't put your finger on it, the reader probably can't see the value either.

There are too many "fluff" and filler posts out there.

Use these 2 questions as a filter to produce quality content.

Don't count the posts. Make the posts count 🤌

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♻️ Repost to help others.

Guys, we NEED to talk about first impressions 👇

Last week, Siiri Mägi and I were part of one of the four admission committees at Tallinna Majanduskool / Tallinn School of Economics.

- 4 committees
- Hundreds of people
- 8 hours of video interviews
- Tons of bright, ambitious, passionate candidates

They had 7 mins to make an impression to secure a spot on the social media specialist program.

However, some "managed to seal the deal" in 3 secs.

(And not in a good way 😅)

For example, some came to the video call and:

- Were totally unprepared
- "Forgot" to put their shirt on
- Decided to sunbathe during the call
- Showed zero passion for the subject

I get it – it was 30 degrees that day – but cmon 🥴

They say "Don't judge a book by its cover," but some books literally came without the cover lol (the shirtless guys and girls we had there).

It seems so obvious, but apparently, it's important to remind ourselves every now and then:

First impressions matter → So please, make an effort.

- Smile
- Be genuine
- Show passion
- Ask questions
- Dress appropriately (at least put a shirt on lol)

And most importantly → Radiate GOOD energy ☀️

P.S. What would you add to the "good first impression" list?

Hands up, who has tried to increase their content engagement by adding more emojis, tags, or hashtags? 🫣🙋‍♂️

Did it bring you significantly:

- More reach
- More engagement
- More clients & sales?

Most likely not.

Next time, try this instead:

- Deliver more value
- Add simpler call-to-actions (CTAs)
- Write more engaging 1st lines (hooks)
- Format better (shorter paragraphs, more white space*)

It's that simple (and hard at the same time)!

* There's more to it; I'll teach that in more detail in future posts.

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♻️ Repost to spread the message.
👉 Follow Kristo Olli for more LinkedIn & content tips.

The EASIEST way to find post ideas as a B2B ambassador

(It takes less than 20 seconds.)

• You don't need to use ChatGPT.
• You don't need to brainstorm for 5 hours a day.
• You don't need to meditate and wait for enlightenment.

You just need to:

1. Go to your company's website.
2. Head to the FAQ section.
3. Take the Q&As → Tweak them a bit → Post them.

You don't need to reinvent the wheel on "what my audience wants to hear/read about."

The FAQ section does the trick for you.

After all, they're called Frequently Asked Questions for a reason.

It means hundreds of people have asked these questions before, so you can be sure that hundreds of others have the same questions too.

Easier content creation for you + your ideal client gets the information they want.

Win-win!

♻️ Repost to help others too.

P.S. What's your go-to idea generation trick?

25 words to make your messages clearer:

(Applies to both social media and website copywriting).

1. Put an end to → End
2. Make sure → Ensure
3. Make clear → Clarify
4. Have faith in → Trust
5. Make an effort → Try
6. Get rid of → Eliminate
7. Find out about → Learn
8. Make better → Improve
9. Make easier → Simplify
10. Make possible → Enable
11. Have a need for → Need
12. Have the ability to → Can
13. Put into practice → Apply
14. Take part in → Participate
15. Keep in mind → Remember
16. Make changes to → Modify
17. Give approval to → Approve
18. Get in touch with → Contact
19. Put into action → Implement
20. Give information to → Inform
21. Come to a decision → Decide
22. Make a suggestion → Suggest
23. Make up one’s mind → Decide
24. Come to an agreement → Agree
25. Take into consideration → Consider

We're not in school anymore where we get points for "fluff" and long essays.

In business, we get points for communicating our message as effectively and clearly as possible.

So, be concise, because:

Concise = Clear
Clear = Client understands you better
Client understands you better = More likely to buy

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P.S. Which phrases would you add to this list?

#copywriting

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