Somos Digital

• Led a Diverse Team: Managed project managers, designers, specialists, and KOL managers, fostering collaboration and innovation.
• Brand Collaboration: Partnered with industry giants like Edifier, XPeng, Amazfit, and Toshiba to align marketing strategies and drive success.
• System Optimization: Enhanced reporting, content creation, and KOL management systems to streamline processes and improve efficiency.
• Performance Metrics: Established and monitored KPIs, leveraging insights for continuous performance evaluation and improvement.
• Sales Generation: Orchestrated campaigns generating over $250,000 in sales, reflecting strategic execution and market understanding.
• Service Innovation: Introduced and implemented cutting-edge services like email marketing, aligning with emerging trends and customer needs.

Social Media Director

PLUSMINUS AI

• Email Marketing Pioneer: Built an extensive Email List of over 50,000 subscribers, leveraging targeted content and engagement strategies.
• Customer Engagement: Achieved 1000+ verified Amazon reviews, reflecting a commitment to customer satisfaction and product excellence.
• Digital Expansion: Established a Shopify website for enhanced sales and customer support, optimizing the online shopping experience.
• Social Media Growth: Cultivated an Instagram audience of 40,000+ followers and 400 Youtube subscribers, demonstrating social media savvy.
• Community Building: Built and managed a thriving Facebook Group, fostering community engagement and brand loyalty.
• Influencer Marketing: Launched influencer, ambassador, and affiliate programs, tapping into influential voices to amplify brand reach.

Marketing Director

kù Marketing

• Strategic Consultation: Conducted client consultations, strategy and content creation, competition research, hashtag research, and KOL outreach, aligning with client goals.
• Instagram Growth: Provided strategies to 70+ Instagram accounts, resulting in thousands of new followers and enhanced brand visibility.
• Creative Campaigning: Crafted campaign proposals, including concept, message, and strategies, maximizing promotion impact and audience reach.
• Lead Conversion: Designed an Engagement Funnel to transform cold leads into warm leads, optimizing the customer journey.
• Co-Branding Success: Collaborated with other brands for professional promotional campaigns (Co-Branding), driving audience growth and market presence.

Renewal by Andersen

•	Processed orders, deposits and handled final payments for all Northern Indiana jobs
•	Organized and managed new sales, measurement files, pending orders, order files, and completions
•	Provided a link between Reps, technicians, upper management and customer

Administrative Assistant

National Institute for Fitness and Sport "NIFS"

• Built daily relationships with 20+ members by providing them with top-notch customer service
• Enhanced member’s experience by conducting projects and tasks that would not interfere with the their fitness practices

Maintenance

Tierrabuena S.A.

•	Organized acquisitions of two properties by conducting market research and valuating comparable prices of real estate properties currently available in the market
•	Collaborated with senior partners in buy and sell transactions, with valuations of up to $200,000

Assistant Analyst

IUPUI

•	Clarified grammatical and verbal concepts to Spanish students resulting in higher classroom performance and improved pronunciation
•	Developed a plan to carry out the process of instructing 25 students through out the academic semester, in both privately and in small groups

Independent Spanish Tutor

I help you craft your social media strategies | Social Media Strategist & Consultant

I help you create social media strategies so you can create content that is aligned with your audience. 

My goal is to make these easy for you:
- Content planning
- Content ideas
- Content creation.

I do this by following a simple framework I've developed after working with dozens of clients over the last 8 years. 

Without planning and execution, you risk losing potential customers and falling behind competitors. 
The lack of a coherent strategy can lead to missed opportunities, wasted resources, and a diluted brand message.

➔ Develop a tailored social media strategy that aligns with your brand's goals.
➔ Design content that resonates and engages your target audience.
➔ Implement a robust content creation system.

With over 8 years of experience in social media, I've:
➔ Led diverse teams at Somos Digital, collaborating with global brands like Edifier, XPeng, Amazfit, Toshiba, and a lot more!
➔ Contributed to the exponential growth of Plusminus App from 0 to over 50,000 users within a year.
➔ Managed and grew Instagram and TikTok accounts from zero to 150,000 followers.
➔ Assisted over 70 accounts in crafting and executing successful social media strategies.

Book a 1:1 consultation with me today, and let's craft a strategy that drives results.

3 unexpected lessons from 300+ days on LinkedIn

(It's more nuanced than the experts let on.)

LinkedIn isn't just about posting and connecting.

It's a complex ecosystem that rewards patience.

Here's what I discovered:

1. Consistency isn't what you think

• I used to chase viral posts, thinking that'd bring money.
• But my steady, "average" posts brought in more consistent leads.
• Why? Because virality is fleeting, but consistency builds trust.

2. Quality connections matter more than numbers

• I started with a "accept everyone" strategy.
• 5000+ followers later, I realized my engagement was dropping.
• Then it hit me: 50 engaged connections > 5000 silent ones.

3. Content relevancy is 🗝️ (lol)

• Posting just for the sake of posting daily won't move things forward.
• Engagement decreases despite increased activity.
• When I focused on relevance, more conversation started happening.

These lessons reshaped my entire LinkedIn strategy.

Now, I approach the platform differently:

1. Consistency isn't about quantity—but about showing up when it matters.

2. Connections aren't numbers—they're potential relationships.

3. Content isn't about filling a schedule—but about starting real conversations.

PS: What unexpected insight has shaped your LinkedIn journey?

Frank Velasquez

Frameworks can save your LinkedIn game.

You want to create killer content consistently.
But staring at a blank page is TERRIFYING.

Enter frameworks.

They're not just boring templates.
They're your guide.

Here's why:

• Writer's block? Gone.
• Your message? Crystal clear.
• Consistency becomes effortless.
• Audience engagement? Through the roof. Maybe.

But here's the kicker—Frameworks aren't one-size-fits-all.

You still need to:

• Understand your audience
• Test different structures
• See what resonates
• Adapt and improve

Remember:

Frameworks guide. 
YOU provide the value.

Start with one. Master it. Then expand.

My go-to is the Problem-solution. What's yours?

Forget about being motivational. 

Be this instead.

I'm tired of seeing "motivational" posts everywhere. 

(You know the ones) 

Let's get real. 

Motivation is perishable. 

It's not going to carry you through the tough times in your content creation journey.

What you need is discipline.

• Discipline is what gets you up at 5 AM to create content when you'd rather sleep.
• Discipline is what keeps you posting consistently, even when engagement is low.
• Discipline is what pushes you to learn new skills, even when it's uncomfortable.

Stop waiting for motivation to strike. 
Start building habits that stick.

Because here's the truth: 
Success in social media isn't about feeling good. 
It's about showing up, day after day, even when you don't feel like it.

Are you ready to swap motivation for discipline?

5 questions to ask when crafting your buyer persona.

(Number 5 is the best one)

1. What keeps your ideal client awake at 2 AM?
2. Where do they hang out online (and offline)?
3. What's their biggest professional fear?
3. How does your grandma describe what you do?
4. If their career was a movie, who's the villain?
5. How does their grandma describe them?

Dig deep.
Get specific.

Generic answers = Wasted effort.

Remember: You're solving THEIR problems, not yours.

PS. What's the craziest assumption your grandma has had about you? I'll go first in the comments

Everyone's talking about them.

"Schedule everything in advance!"
"Plan your posts for the next 3 months!"
"Content planning is easy with AI"

Sounds great, right?

Here's the truth:
Planning is important.
But not like that.

A content calendar should guide you.
Not control you.

It's about having a direction.
Not a strict schedule.

Plan your main topics.
Have a general idea of what you'll cover.
But leave room for spontaneity.

You can't plan everything 3 months in advance.

A good content calendar is flexible.
It adapts to your audience.
It evolves with your business.

Plan enough to stay consistent.
But stay open to the unexpected.

Balance is key, as cliche as it sounds.

Plan... but don't overplan.

Everyone says, "Narrow down your niche"

Your niche isn't too broad. Your FOCUS is.

Here's the truth:

1. Super-specific niches = content burnout
2. Broader topics = room to grow and pivot
3. Unique perspective > narrow niche

I've seen a lot of "niched down" accounts hit walls. 

They can't scale because they've boxed themselves in.

What works? 

A core topic with flexibility. 
Develop your own voice. 
That's your real niche.

Remember: 
Your goal isn't appealing to 0.00000001% of people. 

It's building a sustainable presence.

Broaden your horizons. 
Narrow your focus. 

PS. Do you feel boxed in by your current niche?

7 ways to use AI as a writer.

(that don't involve writing a single word.)

Most people use AI to write their posts.

But there is usually a big tell.

Here's how others use AI:

1. Audience Research
2. Idea Generation
3. Structure
4. Formatting
5. Simplifying
6. Condensing
7. Comparing different versions

I use these to get ideas, visualize, and compare.

It's about working smarter, not harder.

But remember.

AI is just a tool.
YOU are the writer.

Only writing makes you a better writer.

Don't lose that in the rush to automate everything.

P.S. What's your favorite way to use AI in your writing process?

Posting more doesn't guarantee success. 

But it sure helps. Let's break it down:

1 post/week = 52/year
3 posts/week = 156/year
Daily posting = 365/year

More posts = more practice. 

It's that simple.

With each post, you:

- Refine your writing
- Improve your speed
- Learn what resonates
- Understand your audience better
- Get faster at creating content

Think about it:
Daily posters get 7x more practice than weekly posters.

That's 7x more chances to fail, learn, and improve.

Sure, quality matters. But you can't improve quality without quantity first.

So stop overthinking. Start posting.

Your 100th post will be better than your 10th.
Your 1000th will blow them both out of the water.

Want to master social media? Put in the reps.

What's stopping you from posting more?

How to crush your daily LinkedIn routine.

A 5-Day action plan.

Best way to stand out on LinkedIn? Start posting. 

Here's your 5-day action plan to start your LinkedIn habit:

Day 1: Brainstorm content

- Grab a notebook
- Set a timer for 30 minutes
- Write down 12 post ideas (yes, 12!)

Day 2: Create a content calendar

- Open a spreadsheet
- Plan out your first week of posts
- Include topic, type (text, image, video), and posting time

Day 3: Write your first 3 posts

- Choose your best 3 ideas
- Write them out in full and schedule them
- Keep it punchy - no more than 1300 characters

Day 4: Post and engage, engage, engage

- Spend 30 minutes commenting on others' posts
- Reply to every comment on your own posts
- Connect with 5 new people in your industry and ICP

(Repeat days 3 and 4 the week after.)

Day 5: Experiment with content types

- Try a different format (carousel, video)
- Ask your network a thought-provoking question
- Share a personal story related to your field

Then, analyze your performance.

- Check your post analytics
- Note which posts got the most engagement
- Identify patterns in successful posts

Remember: 

Consistency > perfection. 

Don't overthink it. 
Start posting.

P.S. What's holding you back from starting? Drop it in the comments.

Here's how to avoid common mistakes on LinkedIn.

Most creators are doing it all wrong.

They're too focused on:

- Copying what's trending
- Following a strict content strategy
- Engaging with only big accounts

Stop it.

You don't need all of that.
What you need is to be DIFFERENT.

- Stop studying other creators.
- Start solving REAL problems.

Focus on providing genuine VALUE.

Remember:
- Great content comes from real expertise.

Master your field.

Create content that's uniquely YOURS.

That's how you build a lasting personal brand.

Everything else is just noise.

The content creation lie no one's talking about.

I saw another "guru" post claiming you need to churn out as much content as possible to succeed.

That pressure to post constantly is BS.

Here's the deal:

1. Quality > Quantity (ALWAYS)
2. Consistency beats frequency
3. Your audience's capacity to consume matters more than your ability to produce

Stop trying to be everywhere, all the time. 

It's not sustainable, and it's not effective.

Instead:

• Know your limits
• Understand your audience
• Focus on value, not volume
• Be consistent (whatever that means for you)
• Plan ahead

Remember: 

One killer post a week beats daily fluff. 

You're not falling behind. 
You're building a strategy that works for YOU.

So take a breath. 
Slow down. 
Create content that matters.

Trust me, your audience (and your sanity) will thank you.

PS. What are other lies that are often repeated?

LinkedIn hack nobody talks about? Showing up.

Most people quit after a week.
They don't see results fast enough.

But those who stick with it?
They build something powerful.

Consistency breeds trust.
Trust leads to opportunities.

Your network expands.
Your expertise shows.

You attract like-minded professionals.
Potential clients start noticing you.

It's not about going viral.
It's just about showing up.

Every. Single. Day.

No excuses.
No shortcuts.

Just valuable content and genuine engagement.

The impact compounds over time.
Slowly at first, then all at once.

But remember:
Quality still matters.

Don't post for the sake of posting.
Post to add value.

Are you ready to commit?

PS. What are your weekend plans?

Stop waiting for perfection. Post now.

(Perfection is overrated. Here's why)

While you're obsessing over that one "perfect" post, your competitors are out there, showing up every day.

Consistency beats perfection. Always.

1. Algorithms love consistency
2. You learn by doing, not by overthinking
3. "Perfect" is subjective.

"Good enough" posted consistently will ALWAYS outperform "perfect" posted rarely.

Here's your action plan:

- Post 3x a week.
- Spend max 20 minutes per post
- Hit publish.

Do this for 90 days. 

Remember: social media is a marathon, not a sprint. 
You can't finish if you never start.

Stop overthinking. 
Start posting. 
Adjust later. 

Now go make some "good enough" content and share it.

The best content doesn't come from luck. 
 
The best content comes from strategy.

 
The most effective tips for instant content strategy improvement: 
 
1) Know your audience 
 
- Research their interests and pain points. 
- Understand what they care about when creating relevant content. 
 
Use data to track engagement and refine it. 
 
2) Establish clear content pillars 
 
- This helps maintain consistency and focus. 
- Define 3-4 main topics that align with your brand and audience. 
 
Rotate these pillars to keep content fresh and engaging. 
 
3) Create a content calendar 
 
- Avoid last-minute rushes and maintain quality. 
- Plan your posts to have a steady flow of content. 
 
Include important dates and events, so you don't miss them. 
 
4) Engage with your audience 
 
- Show that you value their interaction. 
- Respond to comments and messages. 
 
Encourage conversations to build community and trust. 
 
5) Stay consistent 
 
- Consistency builds trust and recognition. 
- Stick to a regular posting schedule. 
 
Ensure you stay at the top of your mind with your followers. 
 
That's literally it. 
 
1) Know your audience 
2) Establish clear content pillars 
3) Create a content calendar 
4) Engage with your audience 
5) Stay consistent 
 
Follow these to make the best of the remaining months this year.

Here's how I generate 15 ideas in 15 minutes.

No fluff. Just results.

If you're struggling to come up with content ideas, this is for you.

Here's the thing:

Most "creators" overcomplicate this process.

• They spend hours staring at a blank screen.
• They join mastermind groups.
• They buy courses.

You don't need all of that.

Ideas are very easy to come by.

Here's how you ACTUALLY generate ideas:

1. Set your content pillars

• Pick 3 things you actually know about.

2. Think about the questions your audience asks

• Not the ones you THINK they ask.
• The ones they ACTUALLY ask.

3. Mix them up

Take your pillars, those questions, and different content types.

Here's what it looks like:

Talk to Your Past Self
↳ What I Wish I Knew About Content Planning 5 Years Ago

Myths
↳ 5 Myths About Content Planning That Are Holding You Back

Reasons
↳ 5 Reasons Why Content Planning Is Essential for Your Business

Quick Tip
↳ A Quick Tip for Improving Your Content Planning Efficiency

Step-by-Step
↳ Step-by-Step Guide to Creating a Content Plan

Do this for each pillar.

Boom. 15 ideas.

Is it revolutionary?
No.

Is it effective?
Hell yes.

Now here's the kicker...

You can do this manually in 15 minutes.

OR...

You can use my GPT and get 100+ ideas in 2 minutes.

Same process. 35 content types.

Find it here: https://lnkd.in/ezHX7jKW

But listen.

Don't become dependent on tools.

Use them to speed up the process, sure.

Remember:
The ideas still need to come from YOUR brain.

Your experiences.
Your knowledge.
Your voice.

If you can't come up with ideas without AI...

Well, nobody's paying top dollar for that.

So use the process.
Use the tools if you want.

But never stop thinking for yourself.

That's what separates you from the rest.

P.S. If you're still struggling after this, send me a DM.

Building multi-million dollar brands without social media... It's happening in China right now!

I spent seven years there working as a social media strategist.

Here's how it works.

Western brands follow the standard playbook:

• Idea
• Test with friends
• Build a landing page
• Focus on social media
• Scale with ads

Chinese sellers? They skip straight to Amazon!

If it sells, they scale. 
No brand building, no community... just pure sales.

Upsides:
• Fast
• Efficient
• Easy scaling

Downsides:
• Struggle outside Amazon
• Margins only work on the platform
• Facebook or Google ads? You'll struggle to break even.

Western way = Slow burn, loyal community
Chinese way = Quick profits, at Amazon's mercy

Both have merits. Both have flaws.

Which would you choose? Slow burn or quick win?

Exceptional content strategists do these 4 things.

Let's face it:
We are all in the content business these days.

But exceptional contest strategists?
They're rare.

Here's what they do differently:

1. Obsessive research

Not just on the audience.
But on execution across multiple platforms.

They squeeze every drop of value from a single piece of content.

2. Contrarian thinking

They don't follow everyone else.
They're willing to do the opposite of what everyone else is doing.

Standing out is their goal.

3. Relentless experimentation

They don't settle for "good enough."
They're always testing new ideas.

Failure is just data to them.

4. Long-term vision

They don't chase quick wins.
They build strategies that compound over time.

Patience is their secret weapon.

Mediocre strategists blend in.
Exceptional ones stand out.

Where do you fall?

"But Frank, revamping my strategy will take time!"

I hear this ALL THE TIME. And guess what?

You're right. It is time-consuming.

But you know what's even more time-consuming?

Pouring your energy into a content strategy that's not working.

If your content calendar looks like this, you're in trouble.

Monday: Motivational quote
Tuesday: Behind-the-scenes
Wednesday: Product showcase
Thursday: User-generated content
Friday: Funny meme

Sound familiar? 

Your audience can see the cookie-cutter approach.

Your content should be as unique as your brand.

Yes, revamping takes time. 

But continuing with a failing strategy? 
That's costing you more in the long run.

Start small. 
Focus on one aspect. 
Test, measure, adjust.

Your audience is waiting. Are you ready to give them something worth engaging with?

Stop trusting everything you hear about social media strategies.

We all read about do's and don'ts on social media.

But how much is true?

Let's debunk some myths:

•  Posting daily is a must
•  Hashtags help with discovery
•  High follower count = success
•  You need to be on every platform
•  Videos always outperform other content types

The truth? It's not that simple.

Here's what really matters:

1. Quality over quantity.
↳ Focus on engaging content, not just frequent posts.

2. Use hashtags strategically - lol jk
↳ Actually, don't. Ditch them.

3. Engagement > follower count.

4. Content type and platform should match your audience's preference, not just trends.

But the thing is:

Figure out what works for you

• Audiences can be grown with text-only posts, video-only posts, etc.

• Audiences can be grown without 6 hours of engagement.

• Audiences can be grown without talking about ChatGPT and AI.

Your strategy should be dynamic.

Engage and adapt.

PS: What's one social media tip that backfired? Share your story!

I believed the social media lies. And it cost me.

For months, I followed the "rules" religiously.

Posting daily? Check.
Keeping captions short? You bet.
Chasing viral content? My only focus.
One-size-fits-all strategy? It seemed easier.

Then I looked at my analytics.

Engagement? Meh.
Follower growth? Stagnant.
Conversions? What conversions? Lol

I was doing everything "right," yet failing spectacularly.

So I dug deeper.

I analyzed top-performing posts.
I talked to my audience.
I tested. A lot.

The truth:

• Consistency matters a lot.
• The story and value outweigh short, witty captions.
• Virality doesn't always translate into real business.
• Generic strategy creates generic results.

The moment I ditched these "truths," everything changed.

Engagement increased.
Follower growth is steady and, more importantly, targeted.
Conversions? Finally happening.

Here's what I learned:

Social media success isn't about following rules.
It's about understanding YOUR audience.

It's about providing genuine value, consistently.
It's about being human in all this automation.

Stop blindly following "best practices."

P.S. What "truth" have you been following that might be holding you back? Share below.

Taplio

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