Frank Velasquez's Linkedin Analytics

I had no clue what I was walking into. In 2019, I took a marketing director job in a city I'd never been to. They offered it to me on a Saturday. By Monday, I was there. I didn’t speak Chinese. I was their first foreign hire — and their only one for a long time. The mission? Grow their Amazon reviews. The budget? $0. (Of course, it was.) But that didn’t stop me. I built a system. One that worked. • We 10x’d their Amazon reviews in a year. • We built an email list of 70,000 people. • We grew an Instagram account to 50,000 followers. Here's what worked back then: 1. People would sign up for the app. They'd enter a sequence. We'd ask for reviews. Then we'd cross-sell other products. 2. On Instagram, we built a repost page that showcased other creators. Once we hit critical mass, we swapped products for content. They'd send us photos and videos with our products, and we'd use those on Amazon and the website. Simple. Effective. Repeatable. People love to overcomplicate marketing. But when you focus on building solid systems that align with your goals, everything changes. Now, I help build LinkedIn content systems that take little time and effort.