Lara Acosta

LA Digital

Founder

SOCIAL CLUB

The Best Kept Secret On Social Media… 🤫

 Community Member

Coach Latinoamérica

- Deploying successful marketing campaigns from ideation to execution
- Created and curated all social media content
- Overseeing PR firm to ensure consistent brand voice throughout the digital space
-Create promotions and conduct strategic advertisements

Sales And Marketing Specialist

Winning the organic marketing game for people and brands 👾 Connect + grow your brand with content marketing and strategy 👇🏼

If you’re reading this, you’re either: 

- Spending £££ on ads, and it’s not working 
- You’re not happy with your content 
- You’re just stalking me because I’m kinda cool

You don’t need to spend thousands on ads or become a master marketer to build a successful brand. 

We do that for you through: 

- Increasing your brand awareness
- Building your authority 
- Creating and nurturing inbound leads
- Develop your ideal network

Whether that’s through:

→ Building a personal brand on LinkedIn through strategy and copywriting 
→ Elevating your profile on Instagram and leveraging the power of video content 
→ Going all in on TikTok and showing your ideal customer what you do through storytelling 

Your brand can succeed through organic marketing. 

We offer packages for each, so whether LinkedIn, Instagram or TikTok resonates best with you. 

We got you. 

DM me for more info or check out the type form link on my profile! 


See you soon!

GenZ drinks 20% less alcohol than millennials did at the same age. 

The toxic tie between networking and alcohol is dying out.

- Networking events with open bars.
- Boozy dinner outings with the team or clients. 
- Extreme social events with founders and entrepreneurs.

They’re no longer a necessity; at least that’s what I’ve seen. 

Last year, some networking events had alcohol-free bars.

Some had many attendees who weren’t drinking at all.

Gen-Z businesses now have alcohol-free activities:

- Mini-golf 
- 3-day retreats
- Creative workshops
- Nice meals out with the team

Replacing the  ‘Thursday night drinks’ social outings. 

We’ve lived in a world ruled by alcohol as the preferred social activity. 

That doesn’t mean you have to. 

If you’re doing Dry January and the pressure is setting in…

Remember, many are doing the exact same thing this month. 

You’re not boring. 

You’re choosing to stick to YOUR resolution.

Better sleep, higher productivity and money saved. 

Good luck to all of you choosing to this year! 


Lara Acosta 

My number one secret to creating outstanding content, every time.

Entrepreneurship as a GenZ can be lonely as f**k. 

I started my journey in 2020 - peak pandemic. 

Couldn’t see or meet anyone. 

I felt lost, insecure and most of all alone. 

As a visual learner, I learn through relatable examples. 

The step by step guides from someone who’s done it.

YouTube and overpriced courses didn’t cut it. 

Then I joined LinkedIn. 

A platform which our generation has taken by storm. 

It was nothing like I thought it would be. 

Instead of MySpace vibes it gave me early Instagram energy. 

A highly interactive platform where many in my same position share advice and encouragement. 

FOR FREE. 

It changed my life. 

- I found my feet a an entrepreneur 
- Learned from the best in the industry 
- Started building my agency
- Ranked in a few top creator lists
- Built an insane community of 25k+ 
- Landed some kick-ass dream clients 

But above all, I’ve made friends with people I wouldn’t have met. 

One of them is Izzy Prior. 

From the moment I joined the platform she showed immense support for me. 

She didn’t even know me. 

But she saw in me what I didn’t. 

And for that, if LinkedIn was to disappear, I know I still won. 

I don’t feel lonely anymore - I have an amazing support group with people just like Izzy. 

Who truly want to see me win.

LinkedIn is not just a job- seeking platform anymore. 

It’s far beyond that.  

- Build a business
- Build a community 
- Land your dream job 
- Build an insane network

The choice is yours. 

If you were looking for a sign to start your journey and go all in here. 

This is it.

Steal my 4 simple steps to a killer LinkedIn profile:

LinkedIn Profile Checklist

Steal my LinkedIn carousel creation formula: 

Steal the engagement strategy that got me from 0 to 24K:

For years, I shrank myself to fit into society’s beauty standard. 

So I redefined it. 

Fought against what I was taught beauty should look like. 

Amongst all the chaos, the calorie counting and fat loss pills…

I found my true strength, and I owned it. 

In a sport that is deemed to be masculine, I never felt more feminine. 

Learned how to feed my body to grow.

Understood that food was not the enemy.

The enemy is whoever tells you, you can’t do something. 

Whoever undermines you. 

Or wants to reduce you. 

Powerlifting gave me a voice, so loud, that girls started redefining beauty because they saw me do it. 

It set up the foundations, for the strong FEMALE entrepreneur you see today.

Started a fire so big that it burned all else desire to be average. 

Destroyed the need to meet anyone else's expectations of perfection but mine. 

Strong is beautiful.

Nothing is original, at least not entirely. 

If you don't know where to start: 

Reverse-engineer other people's work. 

Here's how:

Steal Content [in] Like an Artist

Here's how I wrote 97% of my best-performing posts.

hint: it's not as difficult as you think.

Here's why your LinkedIn content strategy isn't working:

What you think your content strategy should be: 

- 12 LinkedIn posts per week 
- 10 Instagram posts per week 
- 5 Twitter threads per week 
- 14 TikToks per week
- 1 YouTube video per week

What it should be: 

- 3 LinkedIn posts per week 
- 3 Instagram posts per week 
- 3/5 Tweets and/or threads per week
- 5 TikTok’s per week
- 1 YouTube video every two weeks. 

Stop trying to copy experienced creators' content strategies. 

➔ Focus on your craft 
➔ Focus on staying consistent for 3 months 
➔ Focus on building your businesses’ foundations

Build the skill. 
Create the habit. 
Grow your audience. 

Then upgrade. 


Here's the 10-second step-by-step to personalized connection requests:

The #1 most important part of creating LinkedIn content?

Being a consumer, before being a creator.

Here’s what I mean:

People want good content, but they hardly know what that means.

Everyday, I see content that is:

- Outdated 
- Not relevant to the brand 
- Not relevant to your audience
- Simply awful

You need to be ‘in the know’ of what works where.

➔ You need to do market research first (or stalking)

Here’s how I do it:

1.  Find 5 of your close competitors on LinkedIn
2.  Find 5 successful creators on LinkedIn
3.  Go to their profiles 
4.  Analyse (profile pic, headline, about and highlighted posts)
5.  Scroll their feed intentionally (look for high-performing posts)
6.  Save the posts you think are relevant for YOUR brand
7. Breakdown those posts: Hook, body, CTA and tone of voice.

Reverse engineer their success.

Apply it to your brand.

Create. Content. You. Would. Consume. 

So, stalk ahead: get insight into other brands and their customers.

Save these insights on a: 
➔ Swipe file 
➔ Google doc
➔ Notion doc 
➔ Notes app 

Social media is constantly evolving, and so should your content. 


ps: hint hint - multiple paragraphs don't work on LinkedIn... try writing in sentences of 8-10 words

I was so tired that I clicked the 📧 emoji thinking it would open an email. 

That’s burnout for you. 

- Energy drinks 
- Cookies as meals 
- 12/15-hour work days

But in some obscure way - I felt validated.

When you’re building live, all eyes are on you:

- Building an agency.
- Doing a full-time master's
- Building a following in multiple platforms
- Maintaining my competitive edge as an athlete

People can see I’m ‘hustling the hustle’ 

They're impressed. 

But if my hair is falling….

My coursework scratches the border between excellent and borderline chaotic…

And my training is being compromised... 

Why the f**k does it feel so good? 

- The unnecessary stresses
- The unproductive productive 
- The adrenaline rush of meeting a deadline before it’s due

I thrive in the chaos of it all.

Regardless, of the heaps of admiration I got last month. 

I suffered, I cried, and I wanted to throw up. 

I can’t build the dream career my younger self would’ve wanted if I'm burned out. 

So this is my reminder, and also yours to prioritize, reassess and delegate. 

We can’t do it all. 


Ps: It’s exam week for me, wish me luck and if you see any rage fuelled posts… now you know why xxx 

My best piece of advice when creating content? 

Ask yourself: “How can I best help/serve my audience?” 

👉 Write with one specific person in mind. 

If you speak to everyone, you speak to no one. 

Focus on one person, one problem. 

I built my LinkedIn in 8 months . 

But if I were to start all over again, here’s what I would do:

1. Consume before you produce. 

Gather a list of people who inspire you. 

- Think about why you like their content
- Analyse their tone of voice 
- Look at how they write

2. Reverse engineer their success. 

➔ Find their top-performing posts:

Break them down and see analyse why they worked. 

➔ Find their community: 

Support them, be genuine and become friends with them.

This starts a snowball effect. 

3. Follow these people: 

- Izzy Prior
- Jasmin Alić
- Ruben Hassid
- Roman Pikalenko
- Jessie van Breugel

Following community builders over industry ‘leaders’ is your best investment. 

Industry leaders won’t give back to you. 

Community builders will. 

4. Always give before you take. 

- Share your story.
- Solve a problem. 
- Add value. 

5. Keep learning.

Continuous improvement is key. 

Posts flopped?

Analyse why it happened; how can you improve?

Posts went viral? 

Analyse why it happened; how can you re-create?

Post got leads? 

Analyse why it happened; how can you do it again?


Ps: you also need to be consistent; like how I consistently make no plans and go to London and see what happens. Lara in London💅🏼 

Stop waiting for 2023 to start so you can ‘start. 

Here’s 4 things you can do NOW to master LinkedIn. 

1. Analyse the best creators
2. Consume all their content.
3. Study their frameworks. 
4. Study their personalities and tone of voice. 

Then create. 

Figure out what works, and how you can make it work for you. 


Ps: want to know whose content I analysed at the start? Check the comments 🕵🏽‍♀️👀

I lost momentum and hit a writer's block during the first 2 weeks of December. 

I proceeded to write 3 out of 5 of my 2022 top performing posts. 

Here’s how: 

1. Assessed the situation:

Losing my momentum was due to a variety of factors: 

- Being put on LinkedIn Jail 8x within the same month 
- Having too many assignments due 
- Workload being higher than usual
- The holiday slow down setting in 

Instead of using these as an excuse and taking the month off. 

I accepted the facts, stopped feeling sorry for myself, and wrote a plan.

2. Creating a plan: 

a. Identify the problem (writers block)
b. Identify desired outcome (content that educates)
c. Identify the roadmap (How to do it)

3. The roadmap:

- Consume content from your favourite creators
- Jot down a list of things I could talk about 
- Focus on “how to solve a problem”
- Focus on “how can I best help my audience”
- Repurpose old content
- Use saved posts for inspiration

4. Analyse:

Reading viral or high-converting posts isn’t enough.

In order to implement their success, I needed to break it down. 

I looked at these 5 different factors:

- The hook 
- The body 
- The CTA
- The comment section 
- The tone of voice

5. Recovery:

I hit a writer's block for a reason. 

My mind and body were run down. 

Tired and overwhelmed. 

Doing all the work in the world won’t make a difference if that’s not sorted first. 

Sleep, rest, move and eat healthy. 

6. Creation:

a. Open a google doc 
b. Immediately jot down 5 topics you want to write about 
c. Use your recent analysis to roughly draft the hook and body
d. Don’t worry if it’s not perfect

A blank document is overwhelming. 

I find that immediately filling it with topic ideas helps relieve the anxiety of writing. 

Afterwards, ideas start coming in.

Write them all down. 

Pick the ones that you feel are best suited to you at the time. 


Ps: happy new year, thank you so much for 20K! LinkedIn changed my life, I hope this year it changes yours 🥰🥳


Here's 7 ways you can grow your LinkedIn this 2023 without spending $$$ on a course.

Yesterday, I went from being named as a ‘Top Marketer to follow in 2023’ to scoring 57% on a digital marketing assignment. 

Oh, the duality of real-life marketing vs academia.

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