I help C-level leaders build a powerful and authentic personal brand on LinkedIn.

My approach is simple: I work 1:1 with each client to combine a clear thought leadership strategy with empathetic storytelling. This allows me to create consistent, high-value content that positions you as the trusted, go-to expert in your field, guaranteeing senior-level strategic counsel and execution.

The Result for Your Business:
- Attracting high-value clients and strategic partnerships.
- Becoming a magnet for top-tier talent.
- Generating a pipeline of inbound leads, significantly improving sales and marketing efficiency.

My core services include:
1. C-Level & Executive Positioning: Shaping thought leadership strategies that strengthen reputation and drive market visibility.
2. Strategic Brand Development: Designing powerful brand narratives that resonate with investors, customers, and partners.
3. Content & Media Engagement: Amplifying reach and authority through targeted social media (LinkedIn), podcasts, and public speaking.
4. Fractional CMO & Advisory: Providing strategic marketing leadership to unlock growth opportunities and ensure a clear return on investment.

Independent Marketing Consultant | Director

Blockchain Founders Group (BFG)

I specialize in driving strategic growth, deal flow, and investment while enhancing executive visibility. My role includes:
1. Strategic Brand Development: Leading BFG’s brand realignment for market leadership.
2. C-Level Personal Branding: Crafting our Managing Director’s influence in blockchain and venture capital.
3. Social Media Management: Optimizing LinkedIn and X for engagement and thought leadership.
4. Website Optimization: Improving the BFG website for user experience.
5. Startup Marketing Support: Coaching & developing impactful strategies for startup growth.
6. Accelerator Program Collaboration: Guiding BFG accelerator program from planning through execution.
7. Portfolio Growth: Strategically advising to scale our startups.
8. Industry Representation: Independently fostering thought leadership at events.
9. Strategic Partnerships: Establishing collaborations for mutual benefit with blockchain, universities, and conferences.

I integrate strategic branding, innovative marketing, and executive support to elevate BFG’s market position in blockchain and venture capital.

Investment and Marketing Manager

Million Dollar Playbook Show

Operating outside of the box and challenging the status quo are at the core of the show. It brings together top voices from all industries across Europe, North America, and Asia to provide in-depth and valuable insights. Key topics include:

- Brand Building
- Managing International Team Operations
- Influencer Outreach
- Next-Generation Marketing: Influencer Marketing, Tiktok, Instagram, Youtube, etc...

Founder & Host

Fund the Planet

Advice on international operations and B2B, B2C corporate strategy.

Board Advisor

• B2B Business Development
• Endangered Rainforest Real Estate Acquisition 
• Lead in International Legal and Environmental Due Diligence Operation
• Lead and Develop International Rainforest Conservation Project
• Web 3 Sustainable Product Design
• Thought Leadership
• Conference Panel Speaker

Head of Marketing & Chief of Sustainability 

FUND THE PLANET isn't just a company; we're a bridge to a sustainable future. We acquire endangered sections of the Amazon Rainforest, providing global brands the unique opportunity to actively protect and preserve these vital ecosystems. Partnering with us is completely different from shopping carbon credits, but the best way to avoid greenwashing. 

We partner with companies to develop sustainability projects, taking full responsibility for safeguarding the land they are committed to protect. Our comprehensive services ensure the direct transfer of environmental benefits to our clients, such as carbon storage, carbon capturing, biodiversity and progress towards Sustainable Development Goals. We're not a charity; we're a service provider, driven to deliver tangible results. 

With Fund The Planet, your brand doesn't just contribute to conservation, it leads it. Can you see your brand making a real difference in preserving our planet?

Head of Partnership & Chief of Sustainability 

WEAL28H Private Fund

1. As a Limited Partner (LP), I collaborate closely with the General Partner (GP) in both technical and operational roles.
- Contribute directly to the fund’s strategy.
- Provide insights into complex investment structures.
- Conduct due diligence to ensure informed investment decisions.
- Ensure smooth operational execution.

2. Act as the GP’s right-hand person:
- Assist with regulatory compliance.
- Optimize fund operations for greater efficiency.
- Enhance the overall operational performance of the fund.

3. For WEAL28H, a private fund focused on blockchain and generative AI technologies:
- Integrate blockchain and AI into the core investment strategies.
- Ensure the fund stays at the forefront of technological innovation.
- Drive both technical execution and operational success in line with emerging technologies.

Limited Partner

European Blockchain Association e.V.

1. Shape the Regulatory Landscape: Through our collective expertise and deep understanding of sustainability and blockchain technology, we will contribute to the development of a robust regulatory framework. Our goal is to align policies and practices with ESG principles and ensure a sustainable and ethical approach to blockchain implementation.

2. Drive Global Impact: As a global working group, we aim to spread knowledge and best practices far and wide. By collaborating with stakeholders from various sectors, we will strengthen their capacity to make meaningful contributions in the realm of ESG and sustainability through the utilization of blockchain technology.

3. Foster Innovation: Our working group will serve as a catalyst for innovative ideas and solutions. By exploring the intersection of sustainability, ESG, and blockchain technology, we will unlock new possibilities and pave the way for groundbreaking advancements.

ESG & Sustainability Group Lead

Laplace Gmbh

LAPLACE GmbH is a German investment company based in Munich, whose business activities include 
• Providing business and strategic advice to other companies
• Holding investments
• Assuming the management function of other companies. 
• Assets of institutional investors are managed via the asset management subsidiary LaRoute.

Asset Management

Bauhaus Luftfahrt

Master Thesis with Bauhaus Luftfahrt (R&D organization of AirBus).
• Focusing on Environmental Awareness of Air Travel Consumers, Internal and external factors influence on environmental-minded consumer behavior of air travelers. 
• Build up variable modal to minimize environmental intention-behavior gap among air travelers

Sustainability Research

LaRoute Group

Asset management 
• Research industrial trend 
• Daily excel financial report

Asset Managment

LinkedIn

Business Project with LinkedIn Munich, Germany
• Assist LinkedIn Munich to analyze consumer behavior
• Execute interview with target customer segments to collect qualitative data
in order to optimize customer service
• Raise brand awareness of LinkedIn to achieve the goal of boosting student
membership within the DACH region.

Business Project

Head of Business Development & Chief Sustainability Officer at FUND THE PLANET | Nasdaq Featured as Women in Tech Trailblazer | I24 TV News Special Guest Impact Blockchain Entrepreneur

Hands-on entrepreneur turned investor relations strategist and growth marketer, transforming narratives into capital. Built deal funnels, scaled C-level social media reach and positioning, and drove brand growth. Trilingual (EN/DE/ZH) with cross-continental VC and boardroom experience.

Some personal news... I'm stepping out on my own! Today, I’m officially launching my practice as an Independent Marketing Consultant and Director.

In the past 8 years, I’ve seen business from 3 sides:
1. At Porsche, I helped shape brand legacy with high-net-worth clients in Asia.
2. As a startup co-founder & independent podcaster, I lived the 0-1 life in Germany.
3. On the VC side, I learned what investors and startups really look for on a global scale.

Across all of these, 1 pattern became crystal clear: 
"The founders and C-levels who stand out are the ones who build genuine, trusted personal brands. They are set for success ALL THE TIME."

It’s not just about PR. It’s about becoming the person people trust, want to work with, buy from, or bet on.

My focus: Helping founders and C-level execs turn their expertise and story into a personal brand that actually opens doors. From human to human.

Here’s how I work now:
I work 1:1 with each client to combine a clear thought leadership strategy with empathetic storytelling. This allows me to create consistent, high-value content that positions you as the trusted, go-to expert in your field, guaranteeing senior-level strategic counsel and execution.

What happens next?
→ You start attracting high-value clients and strategic partnerships.
→ The best talent wants to work with you.
→ You generate a pipeline of inbound leads, significantly improving marketing and sales efficiency.

A huge thank you to every colleague and mentor who helped me get here. I’m excited to build this next chapter.

If you’re building something big and want your reputation to open the right doors. Let's talk.

Kuan-Ning Tseng

Positioning founders & C-levels with authentic, human-to-human branding that builds authority & converts | Fractional CMO

No alternative text description for this image

5am today, when the world was sleeping, I had a moment  that made me pause.

I'm rich. Not because of my bank account. 

I’m rich because I'm healthy. My friends and family have my back. I work with people who genuinely inspire me. And I'm living the exact life I dreamed about as a kid.

Growing up in Asia, I thought work was just about making money. That was the goal. That was success because the culture shaped my early life in that way. 

But somewhere along the way around 7 years ago when I was a bit lost and all I did was putting one foot in front of another, I moved to Germany. It all changed. 

I decided to listen to my instinct and made a silent promise to myself. I only wanted to work with incredible people. I thought if I got that part right, everything else would follow.

Turns out, I was right.

Here's what nobody tells my younger self: 

> You don't build a great business by obsessing over your own success.

>> You build it by obsessing over your clients' success. Lose sleep over *their* problems. Make *their* wins your mission.

>>> When you do that, the rest takes care of itself.

If I could tell my younger self one thing 10 years ago, it would be:

>>>> Stop chasing the money. Start chasing the people worth solving problems for.

>>>>> The money follows. The life you want follows. Everything follows.

𝗪𝗵𝘆 𝘄𝗼𝘂𝗹𝗱 𝗮 𝘁𝗼𝗽 𝟱𝟬 𝗖𝗠𝗢/𝗳𝗼𝘂𝗻𝗱𝗲𝗿, 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝟳-𝗳𝗶𝗴𝘂𝗿𝗲 𝗦𝗮𝗮𝗦 𝗰𝗼𝗺𝗽𝗮𝗻𝘆, 𝗵𝗶𝗿𝗲 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗱𝘃𝗶𝘀𝗼𝗿?

That’s the question I’m happy to answer with my 1st client partnership, landed just 20 days into my new agency. I’m excited to be working with:
→ 𝗔 𝘁𝗼𝗽-𝘁𝗶𝗲𝗿 𝗦𝗮𝗮𝗦 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗠𝗢
→ 𝗔𝗻 𝗲𝘅𝗽𝗲𝗿𝘁 𝗿𝗮𝗻𝗸𝗲𝗱 𝗮𝗺𝗼𝗻𝗴 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟱𝟬 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗳𝗶𝗲𝗹𝗱
→ 𝗧𝗵𝗲 𝗹𝗲𝗮𝗱𝗲𝗿 𝗼𝗳 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝟳-𝗱𝗶𝗴𝗶𝘁 𝗔𝗥𝗥

Because when you're already at the top, growth looks different.

It's no longer just about products or funnels. It's about systematizing your influence and turning your expertise into a tangible economic asset.

That's the challenge I'm excited to be tackling with my first C-level client.

𝗧𝗵𝗲 𝗦𝘆𝘀𝘁𝗲𝗺:
→ 𝗜𝗻𝗽𝘂𝘁: One 90-minute workshop to codify his unique story, voice, and vision.
→ 𝗢𝘂𝘁𝗽𝘂𝘁: A complete personal brand guide and the first batch of authentic content assets.
→ 𝗧𝗶𝗺𝗲 𝗜𝗻𝘃𝗲𝘀𝘁𝗲𝗱 𝗯𝘆 𝗖𝗹𝗶𝗲𝗻𝘁: 𝗢𝗡𝗟𝗬 𝟮 𝗵𝗼𝘂𝗿𝘀 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵. 𝗜 𝗵𝗮𝗻𝗱𝗹𝗲 𝘁𝗵𝗲 𝗿𝗲𝘀𝘁.

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁:
✅ 𝟮𝟲𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 on post #1.
✅ A system that translates complex tech topics into content that resonates.
✅ An asset that builds trust and reduces user acquisition costs for high-ticket deals.

This isn't about fluff metrics. For tech companies with deals worth 100k−500k, an authentic voice of authority is extra important. 

𝗠𝘆 𝗰𝗹𝗶𝗲𝗻𝘁 𝗶𝗻𝘃𝗲𝘀𝘁𝘀 𝗷𝘂𝘀𝘁 𝟮 𝗵𝗼𝘂𝗿𝘀 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵. 𝗧𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝗵𝗮𝗻𝗱𝗹𝗲𝘀 𝘁𝗵𝗲 𝗿𝗲𝘀𝘁.

𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀? 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝘀𝘁𝗲𝗽𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗺𝗺𝗲𝗻𝘁.👇

If you want to run fast, run alone. If you want to go far, run together.

I used to think that building a startup meant grinding alone until 3 a.m., convinced I had to figure everything out myself.

Last week, I was co-hosting the second Ideathon with Solana Superteam Germany, along with Patricia Albrecht and Carlo Abdel-Nour at neosfer with Bala Nagaraj & Lukas Kunert

2 hours. Strangers walking in, teams walking out.

No history. Just a room full of people who, moments before, didn’t know each other.

By the end? They formed teams. They brainstormed. They built.

That’s not luck. That’s community. That’s collaboration. That’s the magic of running together.

Because here’s the truth:
Building something meaningful isn’t about going solo.
It’s about finding your tribe.
It’s about leveraging diverse skills, perspectives, and energy.

And when you do?

You don’t just go faster. You go further.

Join us in Berlin on October 10th. This is the last Ideathon before the big hackathon season kicks off with $2.5 million in prizes.

Are you in?
Or are you still trying to run alone?

✈️ Heading to Frankfurt for something special.

Today, I’m proud to support Solana Superteam Germany once again at their Frankfurt Ideathon, one of my very first client in this new chapter.

Just 6 months ago, we collaborated once, walking different paths. Same function of the event but I was watching from afar, genuinely impressed by their energy, events, and what they were building for the Solana ecosystem in Germany.

Fast forward to now:
1. I’m part of it.
2. I’m working alongside them.
3. And I get to co-create the very moments that once inspired me.

⏳ Countdown: 9 hours
We’re kicking off another round of ideas, creativity, and connection in Frankfurt. with a 1,500 USDC prize pool, leading into the global 2.5M USDC hackathon.

If you’re around, swing by, say hi, and let’s build something that matters.

Follow for more 

Patricia Albrecht Carlo Abdel-Nour 
#Solana #SuperteamGermany #Ideathon #Frankfurt #Web3Builders #CommunityDriven

𝗛𝗼𝘄 𝗼𝘁𝗵𝗲𝗿𝘀 𝘁𝘂𝗿𝗻 𝗶𝗱𝗲𝗮𝘀 𝗶𝗻𝘁𝗼 𝗿𝗲𝗮𝗹 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 and 𝗳𝗶𝗻𝗱 𝗰𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀? 

It’s about taking action. 

And guess what? The time to start is now. 

We’re kicking off Germany’s most exciting Solana Global Cypherpunk Hackathon this year, and I invite you to be part of it. 

Are you ready? 

𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼𝗱𝗮𝘆! 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗿𝗼𝗼𝗺 𝗶𝘀 𝗳𝘂𝗹𝗹𝗶𝗻𝗴 𝘂𝗽.

My agency’s first full-service marketing client is launching today with Solana Superteam Germany.

Sharing this with all Web3 builders in my network: 

𝗧𝗵𝗲 𝗵𝗮𝗰𝗸𝗮𝘁𝗵𝗼𝗻 𝗵𝗮𝘀 𝗮 𝘁𝗼𝘁𝗮𝗹 𝗴𝗹𝗼𝗯𝗮𝗹 𝗽𝗿𝗶𝘇𝗲 𝗽𝗼𝗼𝗹 𝗼𝗳 𝟮.𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻. 

To accelerate to the global prize, Germany is ready to activate the builders national wide include Aachen, Munich, Frankfurt, and Berlin. 

Here’s the schedule and entry: 

1. Frankfurt — September 29, 1800-2200 
(I will be supporting as MC)
https://lnkd.in/g_wJ7SWU
2. Berlin — October 10, 1700-2200 
https://lnkd.in/g_mF7NMx

𝗔𝗻𝗱 𝘁𝗵𝗲 𝗯𝗶𝗴 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁: 𝗕𝘂𝗶𝗹𝗱 𝗦𝘁𝗮𝘁𝗶𝗼𝗻 𝗕𝗲𝗿𝗹𝗶𝗻. 

⭐ Highlight Build Station — October 20-31
https://luma.com/bszs6i91

I’ll be in Frankfurt and Berlin Build Station supporting founders in building their dreams. 

𝗧𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗰𝘂𝗹𝗺𝗶𝗻𝗮𝘁𝗲𝘀 𝗼𝗻 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟯𝟭𝘀𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗱𝗲𝗺𝗼 𝗱𝗮𝘆. 

Having been in this space for years, I truly believe the German team has what it takes to excel. 

 👉𝗦𝗶𝗴𝗻 𝘂𝗽 𝗻𝗼𝘄
𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗮 𝗯𝘂𝗶𝗹𝗱𝗲𝗿, 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿, 𝗼𝗿 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗰𝗼𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗶𝘁. 

See you there.

Turn Your Web3 Idea into Reality—Fast

Imagine mastering AI with just a few hours and creating results exactly like this. 

The future of personal branding is here.

Here is the prompt I use with Midjourney. Try it your self:

"A close-up portrait of a young Asian Taiwanese woman with flawless glowing skin, natural makeup, glossy lips, and straight dark hair tucked behind the ear, eyes closed, serene expression. Minimalist studio background in light gray. Soft lighting emphasizes dewy, radiant, healthy skin texture. Beauty advertisement style, clean and modern aesthetic, high-resolution skincare campaign photo."

The SYSTEM I use? See in comment. 

Are you curious about AI for branding too? Let's Talk

Follow for more.

𝗠𝗼𝘀𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗜 𝗺𝗲𝗲𝘁 𝗵𝗮𝘃𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝗮 𝗹𝗼𝘁 𝗼𝗳𝗳𝗹𝗶𝗻𝗲.

𝗕𝘂𝘁 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗼𝗻𝗹𝗶𝗻𝗲, 𝗶𝘁 𝗰𝗮𝗻 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝘀𝘁𝗮𝗿𝗶𝗻𝗴 𝗮𝘁 𝗮 𝗯𝗹𝗮𝗻𝗸 𝗰𝗮𝗻𝘃𝗮𝘀.

Think of it like painting the Mona Lisa.

You build it layer by layer. Founder positioning works the same way. 

Every experience, lesson learned, and new perspective, they aren’t erased; they’re added.

Over time, they create a clear picture that people can recognize and connect with.

𝗜𝗻 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴, 𝗶𝘁 𝗰𝗮𝗻 𝗳𝗲𝗲𝗹 𝗺𝗲𝘀𝘀𝘆. 

I remember feeling like a “green sludge” when I first tried to define my own positioning. Totally lost track in between if you were to ask me lol.

It was overwhelming to translate everything I’d done into something the world could see.

But the real work begins with looking inward.

𝗔𝘀𝗸𝗶𝗻𝗴: 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗴𝗼𝗮𝗹? 

What legacy do I want my positioning to build?

Because just like a Mona Lisa, founder branding isn’t about rushing to the finish.

𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗹𝗮𝘆𝗲𝗿𝗶𝗻𝗴 𝘂𝗻𝘁𝗶𝗹 𝘆𝗼𝘂 𝘀𝗲𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝘄𝗶𝘁𝗵 𝘄𝗵𝗼 𝘆𝗼𝘂 𝘁𝗿𝘂𝗹𝘆 𝗮𝗿𝗲.

Your legacy will be decided long after you are gone.

But the work of shaping it starts now, and it never stops evolving.

I have helped 3 founders so far to define their positioning goals and complete a brand guide within a depth workshop. If you feel lost

𝗗𝗼𝗻'𝘁 𝗯𝗲 𝘀𝗵𝘆 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁.

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