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I lead the IDC Social, Communities and Collaboration research practice, and analyze the future of these markets to guide vendors and global companies in the #FutureOfWork. An active collaborator with other IDC analysts, I focus both on the technologies and the culture shifts needed for successful digital transformation. A recovering journalist and industry speaker, I have led global social media, analytics, communities, content and knowledge management practices with Global 500 companies and teach social media management and the future of business at the university level.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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