Lakshmi Nagarajan's Linkedin Analytics

I don't have a MBA or a degree in marketing; the single most sought after qualification in most job descriptions. I'm a self-taught marketer. I spent the first six years of my career writing code and managing projects in the education & finance sectors before transitioning to digital marketing. I watched a ton of YouTube videos on PPC campaigns to learn the nuances, followed sub-reddits for SEO hacks, joined Slack communities, and listened to hours of marketing strategy Podcasts to stay abreast on tools. And experiment with tactics based on what I see and hear. The curiosity to learn, double down on what works, and the willingness to unlearn what doesn't keeps me going. Here are a few things you can rely on me for: Demand gen - help companies meet revenue objectives through MQL: - Leverage organic and paid channels for high intent inbound leads - Create category demand through content marketing - Build a community Emote like a customer: - to use messaging/storytelling that best resonates with them - to make the customer journey efficient - to increase conversion and retention Leverage technology for automation: - Whatsapp automation dramatically increases engagement/conversion rates as do automated e-mails Leadership - Building and managing a marketing team. - I owe all my success and learning to working with great teams across organizations - Experience in sourcing and managing agencies If you've read this far, it's about time to reveal why I didn't pursue Masters. Fun fact #1: I studied in 10 different schools across states, boards and countries for Grades 1 to 12. Grade 8, 9, 10, 11 and 12 were all in different schools. I'd had enough. So by the time I got to my final year of engineering, I decided to not go back to traditional schooling. Paradox of change. Strangely, learning did not stop. I enrolled for the CFA program and more recently, a program on digital marketing from MICA. Fun fact #2: Why marketing as a career choice? My first choice was UPSC. Marketing happened by accident. I loved it so much that I was hungry to learn more. Feeds the analytical brain + need for creativity.