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Lena Andican's Linkedin Analytics

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Lena Andican

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If you’re a SaaS founder who is tired of hearing this from prospects: “Let’s talk in 12 months” “Our CFO can’t approve the deal” “Your competitor is 20% cheaper” “I’m not sure what the ROI of your solution is” You’re in the right place. I work with B2B leaders on crafting their story-led positioning and messaging so they can sell more, raise more capital, hire better people and dominate their niche. Why story-led? Because features-based differentiation is dead. With over 25,000 SaaS companies out there, building truly unique features is hard. Features are replicable and not memorable. Less than 1% of start-ups survive between Seed and Series C. Not because they build bad products, but because they fail to communicate their product’s value. Story is the only way to truly differentiate. And it’s how our brain makes sense of reality. In the words of Ben Horowitz “If you don’t have a clearly articulated story, you don’t have a clear and well thought-out strategy. The story is the strategy.” If you want to craft yours - please feel free to DM or send me an email to [email protected].

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