Alcon

Digital Marketing Engagement Director

Medtronic

Key responsibilities:

- Lead the digital channels transformation in the EMEA region - redesign of the entire digital ecosystem (websites, eCommerce, Social Media, online promotion, lead generation and content strategy) in 30 countries and 20+ languages.
- Act as an expert in the definition and deployment of Go-To-Market digital strategies to increase customer engagement and revenue generation: launched 100+ Omnichannels campaigns including end to end customer journeys, lead generation and integration of sales organisation.
- Deployment of digital training programs aimed to create and cultivate a digital culture in the organisation and best practices sharing.
- Creation of KPIs dashboards to measure the effectiveness of Digital activities to support recommendations and data driven decisions.
- Lead the EMEA digital team (12 members) and represent the EMEA region in the Global Digital governance board.
- Manage the relationship at EMEA level with external agency/vendors partners.

Key achievements:

- Pioneered digital marketing: multi-channels, lead generation and customers retention – 100+ digital marketing campaigns per year.
- Defined and deployed the company digital transformation:
-- Deployment of 30+ websites in 25 countries and 20+ languages.
-- Launch of 30+ Social Media channels with Paid, Earned, Shared and Owned (PESO) media model.
-- E-commerce platform definition and deployment in EMEA for B2C and B2B audiences.
-- Deployment of digital tools and solutions supporting commercial and sales operations.
-- Increase digital channels engagement: in average +50% year over year growth.
-- Moved from centralized to decentralized channel management model.
- Deployed new branding (visual and verbal) in EMEA region on the company digital channels.
- Deployed KPIs dashboards to measure effectiveness of Digital activities related to sales and optimize decision making based data driven criteria.

Senior Digital Manager EMEA

Elca Informatique

Key responsibilities:

- Project Management role for digital solutions (creation of IT platform, creation and implementation of Web Content Management Systems, deployment of e-commerce platform) aimed to increase customer interaction and revenue generation.
- Commercial role in tenders creation and customer's relationship management.

Key achievements:

- Launched of 10+ complex digital solutions (incl. personnalized and transactional digital experiences) within defined costs and timescales.
- Deployment of Business Intelligence solutions (Business Objects suite) for major customers located in Switzerland.
- Creation of numerous winning tenders.

Senior Consultant

Agence Virtuelle

Key responsibilities:

- Elaboration, implementation supervision and follow-up of online Marketing strategies for international customers.
- Management of customers’ relationship.
- Development of websites for international customers.

Key achievements:

- Deployment of online Marketing strategies (SEM and online advertising) for international customers in 10+ countries (European and Asian regions).
- Strong increase of visits and sales related to successfully implemented online Marketing tactics (SEM) for local and international customers.

Web Developer Manager

Elizabeth Arden Intl

Key responsibilities:

- Supervision of the development and support related to the Electronic Documents Management tool within the European region.
- Deployment of the Business Objects suite for the European region. Training and support provided to internal customers.
- Development and support of the company pricing platform for the European region.

Key achievements:

- Implementation of the Business Objects suite for the sales, finance & accounting, forecast, marketing and IT department. 
- Deployment of the new company pricing platform, training and support provided to users.

Business System Support Analyst

Highly experienced and talented digital professional. 
Over 20 years’ experience in digital transformation, Omnichannel strategy definition, digital marketing,   cross-functional team leadership, e-commerce, e-learning, lead generation, sales enablement, commercial excellence. 
Consistently combine strategic thinking, innovative approaches, creative and visionary flair, with focus on business outcomes and deep commercial experience across a variety of business environments.

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