Lian Turc's Linkedin Analytics

Hick's Law: More options = Less action (if your funnel leaks, open this) 📕 𝗛𝗶𝗰𝗸'𝘀 𝗟𝗮𝘄 (for your biz): "The more choices you give a user, the longer they take to decide." • 1 option → user clicks • 3 options → user thinks • 10 options → user leaves 💁‍♂️ 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝘀𝗶𝗺𝗽𝗹𝗲 𝗰𝗵𝗼𝗶𝗰𝗲𝘀 - Stripe's has 1 onboarding form - Chat GPT AI has 2 payment plans - Apple limits comparison to 3 options Less Choices → More conversions. 📉 𝗪𝗵𝘆 𝘁𝗼𝗼 𝗺𝗮𝗻𝘆 𝗼𝗽𝘁𝗶𝗼𝗻𝘀 𝗸𝗶𝗹𝗹 𝗴𝗿𝗼𝘄𝘁𝗵 → People fear making mistakes → Extra choices overwhelm them → Overwhelming creates confusion → Confused minds don't buy, they delay 📈 𝟴 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝗯𝗼𝗼𝘀𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 (just by making the choice easier) • One call-to-action/page • Step-by-step quiz funnel • Add social proof near CTAs • Three plans to compare max • Recommend the best selection • Visual hierarchy to lead attention • This PLUS format for easy comparison • A limited number of features to compare P.S. How many options do you give to prospects? 👇 P.S.S. I have just 2 options for you: ♻️ Repost to help your network grow smarter. ➕ Follow Lian for more business insights.

Stop obsessing over cutting costs. I saw businesses literally die on that hill. You can't cut costs by more than 100%. But you can grow revenue endlessly. Here's how: 1. Upsell 2. Ascend 3. Cross-sell 4. Raise prices 5. Lower churn For example: The average Starbucks customer spends $14,099 over their lifetime. Starbucks uses 4 out of these 5 tactics. They didn't try to save 100% on costs. They figured out how to keep people coming back. P.S. Do you focus on cutting costs or growing revenue? Let me know in the comments ⬇ ♻️ Repost to help your network make more. ➕ Follow Lian for more growth insights.

99% of businesses burn money in unexpected ways. But these simple moves will stop the bleeding. Here are 15 counter-intuitive ways to save: 1/ Outsource what you're 'best' at ↳ Do what only you can do. Let others handle the rest. 2/ Fire your worst clients ↳ They drain more energy than the revenue they bring. 3/ Pay your competitors for advice ↳ They've already made mistakes you're about to make. 4/ Delete 'nice-to-have' features ↳ Focus on your core. Cut complexity and distractions. 5/ Cut most meetings, use memos instead ↳ They kill productivity and drain team energy. 6/ Delay 'Perfect' ↳ 'Done' makes about the same money. Ship it. 7/ Drop low-margin offers ↳ They distract you from selling high-margin stuff. 8/ Hire overqualified people ↳ One A-player outperforms three B-players. 9/ Raise your prices ↳ Cheap stuff attracts high-maintenance clients. 10/ Give refunds faster ↳ Fighting costs more than refunding. 11/ Prioritize retention over acquisition ↳ Keeping customers costs less than getting new ones. 12/ Give away value first ↳ Goodwill builds trust and grows your close rate. 13/ Always pay your A-players well ↳ They'll stay longer and attract other A-players. 14/ Pitch less, help more, listen most ↳ Sell only when they need your help, listen to find out. 15/ Invest in good branding ↳ Perception is reality. Strong brand = higher ROMI. Saving money doesn't only come from spending less, it often comes from paying more for better results. P.S. Ever spent more to save more? Let me know in the comments ⬇ ♻️ Repost to help your network save money. ➕ Follow Lian for more business insights.

I helped my client get to $1,000,000 in 30 days By simply fixing their morning routine: Before, they didn't have a life: • Working 80-hour weeks • Growing utterly fast • Always hustling Now, their routine is unbeatable: • Wake up • Drink Saratoga • Deep meditation • Red light therapy • Mirror affirmations • Stretching exercises • Fasted fat loss cardio • Muscle-growth workout • Anti-aging beauty routine • Blueprint breakfast protocol Plus, it takes less than 6 hours to complete. So they can work the remaining 4 hours a day! Can you believe that efficiency? I'll never forget what they said to me... — "Lian, I could never imagine my business going from $10 million to $1 million that fast..." They were literally crying! I dropped some happy tears as well. Nothing warms my heart more than helping clients. P.S. Happy April Fool's Day! 😁 What's your best advice to shrink a business? 👇

People overcomplicate growth strategy. Listen, if you're below $1,000,000 a year: Avoid: - Testing 10 new ads per week - Tweaking sales script every call - Changing your landing page monthly Instead: - Clearly map your customer journey - Start collecting data on every step - Research industry 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 - Spot your biggest bottleneck - Fix it, then do a new one Focus on this until you get big enough so you have specific teams and departments. Here's how you can do it: 𝟭/ 𝗠𝗮𝗽 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 ↳ List all major steps people take from their first interaction with your business. 💡 Pro tip: Add steps after the sale, like activation, retention, referrals, etc. 𝟮/ 𝗦𝘁𝗮𝗿𝘁 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝗼𝗻 𝗲𝘃𝗲𝗿𝘆 𝘀𝘁𝗲𝗽 ↳ Gather all metrics in a simple Google Sheet this will help you understand what's up. 💡 Pro tip: alongside conversion rates, track the time it takes to pass each stage. 𝟯/ 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 ↳ Ask chat GPT, talk to people, spy on competitors, read industry reports, listen to podcasts... Find the data! You need to know what's considered a good CTR, good contact rate, good close rate in your space, for businesses of similar size and services. 𝟰/ 𝗦𝗽𝗼𝘁 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗯𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸 ↳ Compare the success of your user journey with industry 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀. Find the most lagging. 💁‍♂️ Example: Your contact rate is 40%, the industry average is 60% while your close rate is 10%, the industry average is 30%. Your contact rate is 1.5 times smaller than 'average.' Your close rate is 3 times smaller than the 'average.' Rank all your bottlenecks like that and work on what sucks the most. 💡 Pro tip: sometimes your close rate is bad because you don't qualify prospects enough. Keep in mind that each stage affects the next one. 𝟱/ 𝗙𝗶𝘅 𝗶𝘁, 𝗼𝗻𝗲 𝗮𝘁 𝗮 𝘁𝗶𝗺𝗲 ↳ Now, when you lined up your bottlenecks, analyzed probable causes, and picked one to fix. Dive into tactics if you don't know how to do it. 💁‍♂️ Example: You figured that your close rate sucks, so this is your target to solve. Why tho? • Google how to increase close rate • Read a chapter from a book • Watch a YouTube video 1. Close the knowledge gap. 2. Come up with the hypothesis. 3. Implement the change and watch. Worked? — Great. ↳ Move to the next problem to solve. Didn't? — Great. ↳ Lesson learned. Try another way. This is about as complex as it should be before $1M. Good luck! P.S. Do you use benchmarks in your strategy? ♻️ Repost if this was helpful. ➕ Follow Lian for more like this.

10 Mistakes That Will Fail Your Business (open to see how to avoid them) Here are the top 10 mistakes: (from most to least common)  1. Running out of cash  2. No market demand  3. High competition  4. Business Model  5. Legal challenge  6. Pricing Issues  7. Wrong team  8. Low Quality  9. Breakups 10. Burnout But here's how to avoid them: 𝟭 — 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗼𝘂𝘁 𝗼𝗳 𝗰𝗮𝘀𝗵 ↳ 38% of failed businesses had cashflow issues. - Hire pros to manage your finances. - Tighten your cash conversion cycle. - Stay out of debt as much as possible. ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ 𝟮 — 𝗡𝗼 𝗺𝗮𝗿𝗸𝗲𝘁 𝗱𝗲𝗺𝗮𝗻𝗱 ↳ 35% haven't found their market. - Start with a problem. - Validate your solutions. - Pre-sell before building. ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ 𝟯 — 𝗛𝗶𝗴𝗵 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 ↳ 20% said they couldn't compete. - Research the market. - Study key competitors. - Identify your advantages. ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ 𝟰 — 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹 ↳ 19% had a flawed business model. - Use a proven business model. - Calculate your unit economics. - Study the industry's benchmarks. ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ 𝟱 — 𝗟𝗲𝗴𝗮𝗹 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 ↳ 18% face regulatory/legal issues. - Research industry's regulations. - Stay updated on changes. - Consult legal experts. ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ 𝟲 — 𝗣𝗿𝗶𝗰𝗶𝗻𝗴/𝗰𝗼𝘀𝘁 𝗶𝘀𝘀𝘂𝗲𝘀 ↳ 15% report profitability issues. - Pay close attention to costs. - Keep testing price sensitivity. - Always maintain healthy margins. ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ 𝟳 — 𝗪𝗿𝗼𝗻𝗴 𝘁𝗲𝗮𝗺 ↳ 14% listed the team as a reason they failed. - Hire based on merit. - Overindex on A-players. - Don't hire 'for the future.' ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ 𝟴 — 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 ↳ 8% didn't make it because of poor product. - Never stop talking to customers. - Keep the feedback loop short. - Keep your product simple. ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ 𝟵 — 𝗕𝗿𝗲𝗮𝗸𝘂𝗽𝘀 ↳ 7% struggle to keep working together. - Align on vision and values. - Always overcommunicate. - Get everything in writing. ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ 𝟭𝟬 — 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗯𝘂𝗿𝗻𝗼𝘂𝘁 ↳ 5% quit because they burned out. - Always plan for hard, and be ready. - Talk to people who've been there before. - Learn about the Emotional Cycle of Change. ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Save yourself from these mistakes, and you'll be better off than 90%. P.S. Which of these mistakes is the most dangerous? 👇 Let me know what you think. ♻️ Repost to help your network grow. ➕ Follow me (Lian) for more insights.

My best piece of advice when starting a business? Choose the right problem to solve. Here's how: 𝟭/ 𝗔𝘀𝘀𝗲𝘀 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝘀 𝗮 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 ↳ Your individual characteristics can become your unfair advantage in business. Know them: • Personal backstory • Mission, Vision, Goals • Personality traits, IQ, EQ • Network, Access, Resources • Skills, Knowledge, Experience 👆 This will define the most important part of problem selection — strong founder fit. 𝟮/ 𝗖𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 ↳ Businesses exist to solve problems, but not all problems are worth solving. • Create a list of problems • Write down at least 20 of them • Analyze them by asking questions: — 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘢 𝘨𝘰𝘰𝘥 𝘧𝘪𝘵 𝘵𝘰 𝘢𝘵𝘵𝘦𝘮𝘱𝘵 𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘪𝘵? (𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘢𝘴𝘴𝘦𝘴𝘴𝘮𝘦𝘯𝘵 𝘧𝘳𝘰𝘮 𝘴𝘵𝘦𝘱 𝘰𝘯𝘦) — 𝘋𝘰𝘦𝘴 𝘪𝘵 𝘮𝘢𝘵𝘤𝘩 𝘢𝘯𝘺 𝘰𝘧 𝘵𝘩𝘦 6 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘵𝘺𝘱𝘦𝘴? (𝘤𝘩𝘦𝘤𝘬 𝘰𝘶𝘵 6 𝘵𝘺𝘱𝘦𝘴 𝘰𝘧 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴 𝘪𝘯 𝘴𝘭𝘪𝘥𝘦𝘴👇) Done. Now you can: • Rank problems based on your answers • Choose the one with the strongest match 👏 Congrats! You've found a worthy problem! Now, it's time to come up with solution ideas. Remember: Problem first, solution second. Marry the problem, date the solution. Good luck! P.S. How did you select the problem you're solving? 👇 ♻️ Repost to help your network start a business. ➕ Follow Lian for more business growth insights.

2020: Delivering food in a used Prius. 2023: Driving to my office in a new Porsche. 👉  But here's what most stories don't tell you... I could tell you my story in an 'engaging' way: 1. I lost everything. Started over in a new country. 2. Broken English. Felt invisible in the job market. 3. Survived delivering food & moving furniture. 4. Kept applying. One offer sparked my hope. 5. Worked relentlessly. Learned thru failure. 6. Made an impact and earned serious money. 7. Rebuilt confidence. Started my own business. 8. Hard work paid off. Made $300k in the first year. Success? Check. So it's easy to leave out details, 'position myself as an expert' and start selling courses, lol. After all, that's a true story. But that's not the entire story. So let me add a few things to it: - I already had 10 years of experience. - I worked literally non-stop for 3 years. - I had a great boss that helped me grow. - I had a supportive team of seasoned pros. - I got lucky quite a few times along the way. But without these? It would've never happened. I'd still be delivering food in an old Prius. Because I'm painfully average. Everything I got is a result of: - Years of hard work - Supportive people - Random luck 👉 But here's the real kicker: 99% of successful people I've met are neither smarter nor more talented. They just: • Give value first • Take ownership • Show up on time • Prepare like crazy • Work their ass off Do that for a decade, and you're guaranteed to meet the right people and catch some luck. That's the real 'secret' you rarely hear about. Because it's not pretty, and it's harder to sell. That's why you see so many coaches, so many courses, and very few results. Don't believe everything you see on LinkedIn. Look for the parts of the story you don't hear. Oh, and by the way, really quick: - My office? It's at home, lol. We're fully remote. - My picture? I'm not that jacked. It's lens distortion. - This post? Took me 2 hours to write. Don't ask why. P.S. Do you believe everything you see on LinkedIn?

How you think you should grow a business: - Find trendy growth hacks - Chase every opportunity - Get new 'genius' ideas How you actually grow: - Expect hard - Do boring basics - Focus on bottlenecks - Solve one problem well - Protect brand reputation - Be clear with your message - Build for your ideal customers - Listen to their feedback carefully Start with these, and watch your business grow. Check out the slides to see what it looks like 👉 P.S. Which one do you agree / disagree with? Share your thoughts in the comments ⬇ ♻️ Repost to help your network grow. ➕ Follow Lian for more insights.

The best leadership advice you'll receive today: "Assume nothing. Communicate everything." I've built and led my first team at 22 years old. But I had terrible management skills: - Set targets vaguely - Explained things rarely - Demanded results blindly I assumed the team would "just get it." And... they didn't: - Things weren't moving fast - I had to fix many things myself - The team just ignored some tasks That clearly wasn't working. Until I started to get some feedback from the team: — "We didn't know you needed this..." — "We had no idea you wanted it today..." — "We don't really have resources to do it..." I figured the problem was my communication. After I fixed that part, it improved everything else! How did I do that? Simple: ❌ Stopped assuming. ✅ Started overcommunicating. Swipe the slides for a quick breakdown 👉 P.S. Have you ever had communication issues? ♻️ Repost to help your network lead better. ➕ Follow Lian for more growth insights.

The easiest way to double your sales, fast: (even if you suck at closing, open it) ⚡️ Contact your leads as fast as possible! Studies, including Harvard Business Review, show how speed to lead affects Lead-To-Close rates. That is also true in my experience. Here's how delayed contact kills sales: ✅ 0 - 60 seconds: Peak sales (Baseline 100%). But if you delay contacting more: 🟢 1 - 5 minutes: ~90% sales 🟡 5 - 30 minutes: ~60% sales 🟠 30 - 60 minutes: ~40% sales And then wait some more: 🟠 1 - 24 hours: ~15% sales 🔴 1 - 7 days: ~ 1.5% sales ⚫️ 7+ days: ~0% sales So if you call your leads in 1 - 24 hours, you get 7x less sales vs calling in < 1 minute. To be clear, your 𝗰𝗹𝗼𝘀𝗲 𝗿𝗮𝘁𝗲 won't just magically 7x. Instead, the whole pipeline from lead to close will: • Your 𝗹𝗲𝗮𝗱-𝘁𝗼-𝗰𝗼𝗻𝘁𝗮𝗰𝘁 𝗿𝗮𝘁𝗲 will go up • You 𝗰𝗼𝗻𝘁𝗮𝗰𝘁-𝘁𝗼-𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁 𝗿𝗮𝘁𝗲 will go up • Your 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁-𝘁𝗼-𝘀𝗵𝗼𝘄(𝘀𝗶𝘁) 𝗿𝗮𝘁𝗲 will go up • And your 𝘀𝗵𝗼𝘄-𝘁𝗼-𝗰𝗹𝗼𝘀𝗲 𝗿𝗮𝘁𝗲 will also increase a bit 👆 All of these rates are likely trash anyway if it takes you days to contact your leads. Contact faster to add ~25% on each of the 4 steps. You'll at least double your sales on the same # leads. P.S. How fast do you call your leads? Let me know👇 ♻️ Repost to help your network call faster. ➕ Follow Lian for more business insights.

Actual business hack that works: Know your customers' values. Most people advise selling benefits, not features. (Don't sell a plane ticket, sell the vacation) But this will only get you from level 1 to level 2. If you want to do better, go deeper: - Level 1: What you do to help (features). - Level 2: What their business gets (benefits). - Level 3: How that impacts their life (personal). - Level 4: Why this is important to them (values). Here's how it looks in context: - Level 1: I help people optimize calendars. - Level 2: So they can become more productive. - Level 3: So they can work less and make the same. - Level 4: So they can have time for their kids and family. Now, notice how values define the customer avatar. Everyone wants to make more. But for different reasons. So when you: 1. Understand their values deeply 2. Incorporate values in your marketing 3. Mention values during your sales calls 4. Rely on values in product development 👉 You get more of the very customers you want. Everyone pitches what their business does. Be the one who can pitch customers' values. P.S. How well do you know your customers? ♻️ Repost if this was helpful. ➕ Follow Lian for more like this.

YouTube is a free university. These 15 channels will get you a free MBA.  1. GaryVee  2. Niel Patel  3. The Futur  4. Ray Dalio  5. Dan Martell  6. Noah Kagan  7. Starter Story  8. Alex Hormozi  9. Leila Hormozi 10. Y Combinator 11. Simon Squibb 12. Steven Bartlett 13. My First Million 14. Codie Sanchez 15. Shark Tank Global Their insights are worth billions. Subscribe to grow your business. Swipe 👉 to learn more about each of them. Repost ♻️ to help your network get a free MBA. P.S. Are you subscribed to any of these on YouTube?

There's no thought leadership without thinking. There's no personal brand without a person. There's no expertise without experience. There's no authenticity without honesty. There's no credibility without evidence. There's no authority without influence. There's no growth without challenge. There's no business without risk. There's no sale without trust. There's no Get without Give. If you want 👆 things on the left, You have to do things on the right 👆 But if you replace yourself with Chat GPT: - you promote AI, not your business - you get attention, not trust - you get likes, not cash Remember: Rome wasn't built in a day. Keep doing the right thing. P.S. Can people tell you're not an AI? Let me know in the comments ⬇ ➕ Follow Lian for more human insights. ♻️ Repost to help your network on LinkedIn.

3 questions saved me from being a failure forever. (if you feel like you're failing, read this) I used to live the same story over and over: • Start something new • Do it for 3 months • Lose motivation • Give up on it • Repeat But one day, I heard a line that changed everything: — "When you realize the amount of work ahead, every challenge becomes many times easier." It stuck with me. So, I analyzed some of my past wins and losses. The biggest difference between them was this: - Wins: I knew upfront what it would take - Losses: I had unrealistic expectations Since then, before big commitments, I seek answers to these 3 questions: 1. What's the right way to do it? (method) 2. How much do I need to do? (volume) 3. For how long should I do it? (time) That way, when I commit, I know what to expect. So, if you struggle to stay consistent, give these questions a shot. It may help you, too. P.S. What do you ask yourself before committing? ♻️ Repost to help your network stay consistent. ➕ Follow Lian for more personal growth insights.