Lian Turc's Linkedin Analytics

I spent $1,000+ and 100+ hours to learn this. Here's what happens after you hit "Post". ⚠️ Don't read the next point until you understand the previous one. Right after you publish your content: 1️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗵𝗲𝗰𝗸𝘀 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁 𝗳𝗼𝗿 𝗿𝗲𝗱 𝗳𝗹𝗮𝗴𝘀. ↳ Violation of community guidelines. ↳ External links or spam signals. ↳ Excessive tags or hashtags. LinkedIn may suppress your content right away or remove it after review if the algorithm flags it. 2️⃣ 𝗬𝗼𝘂𝗿 𝗽𝗼𝘀𝘁 𝗲𝗻𝘁𝗲𝗿𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻. ↳ Average users spend 75 seconds per session. ↳ Average users view 18 posts per session. ↳ The competition is unique to each user. LinkedIn simply can't show users everything they subscribed to, so most content gets filtered out. 3️⃣ 𝗬𝗼𝘂𝗿 𝗽𝗼𝘀𝘁 𝘄𝗶𝗻𝘀 𝘁𝗵𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗼𝗳 𝙨𝙤𝙢𝙚 𝘂𝘀𝗲𝗿𝘀. ↳ Based on proximity: followers, connections. ↳ Based on engagement: their past activity. ↳ Based on content: topics, keywords. Some less important factors: post format, your page relevance, your previous activity. 4️⃣ 𝗧𝗵𝗲 𝘂𝘀𝗲𝗿𝘀 𝘆𝗼𝘂 𝘄𝗶𝗻 𝗴𝗲𝘁 𝘁𝗼 𝘀𝗲𝗲 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁. ↳ Engagers get to see your post in their feed. ↳ Connections and followers also get notified. ↳ In rare cases, LinkedIn can suggest it to others. The first set of people who see your post is primarily limited to your network only. 🔥 The best part happens after this. 5️⃣ 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝘂𝘀𝗵𝗲𝘀 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁 𝗳𝘂𝗿𝘁𝗵𝗲𝗿. ↳ Dwell time adds to the 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 of your post. ↳ Reposts 𝗳𝗼𝗿𝗰𝗲 your post to others' 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝘀. ↳ Comments/likes 𝗺𝗮𝘆 𝗯𝗿𝗶𝗻𝗴 it to new 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝘀. When your post expands networks, 2nd degree connections are prioritized higher than 3rd+. 📌 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 → Correlation doesn't mean causation. Engagers, on average, also spend more time. → AI comments or "like and run" don't add to dwell time. But they do expand your post's competition network. ⏱️ Dwell Time = Rank. 👍 Reactions = Reach. 6️⃣ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗻𝗮𝗹𝘆𝘇𝗲𝘀 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁 𝗼𝘃𝗲𝗿 𝘁𝗶𝗺𝗲. ↳ The first 1-2 hours affect the next 8 hours. ↳ The first 8 hours affect the next 16 hours. ↳ The first 24 hours affect the next 2 days. Most posts plateau after 3 days and receive only a few impressions here and there from new logins. The full breakdown didn't fit in the post. Swipe the carousel for more actionable insights 👉 P.S. What's your biggest algorithm insight? 👇 ♻️ Share to help your network grow faster. ➕ Follow me → Lian for more insights.