TripleDart

- Managing a Pod of Paid Search & Paid Social accounts with a team of paid specialists for budgets over $500k per month

- Responsible for managing 1/3rd of all PPC clientele at TDD and it’s revenue share. 

- Clients Portfolio: (Pod B)
MarTech : Adpushup, Clootrack, MoEngage, NetCore, Vajro, Factors.ai 
SalesOps : Everstage, RevenueHero
LMS: HowNow
B2C : RentoMojo, AscendNow 
Fintech : PayU, Open Money
PMS/HMS : Hotelogix
Construction: Powerplay


Tools : Hubspot, Demandbase, 6sense, Influ2, Factors.ai, Leadfeader, Browsee, MoEngage

Senior Paid Strategist

Early Member at Tripledart. Setup the 1st team of Paid Pod. Part of 0 to 1 Journey

Paid Strategist

Paid Ads Consultant

Freelance, self-employed

I help early-stage D2C and B2B SaaS startups to set up and scale their online presence using paid channels. 

Clients Portfolio: 
Drapestory, Friszon + 5 More (Not Disclosing)

Hit me up to know more : https://calendly.com/klikhithreddy/30min

Pickyourtrail

Single-handedly owned the Paid media function end to end For Pickyourtrail for all products (Outbound, Global, Staycation)

- Responsible for generating paid leads across various destinations. 
- Planning and projecting the daily lead gen and pipeline for sales function is as per the targets set. 
- Key Channels : Paid Search, Paid Social.
- Setup & started Paid Ads post-pandemic in Sept 2020 and scaled paid revenue to multiple x from scratch. 
- Consistently scaled paid revenue contribution every quarter
- Recognized as "Young Hustler of the Quarter" in Q3 2021 from the headcount of 150+ for scaling paid ads aggressively at less than 1% CAC post third wave

Senior Associate : Digital Marketing

Stan Ventures

-  Worked with an Edu-Tech client - IBPS Guide (Guidely) to scale up their revenue using paid ads. Responsible for strategising the campaigns to generate leads & do remarketing, setting the funnel flow right, and ensuring the revenue increases.

Paid Ads Specialist

- Set up the paid social campaigns in Facebook/Instagram for various destinations. 
- Audited the entire campaign setup and revamped based on new audiences and placement.
- Worked on setting up a process for creative brief, Landing Page Templates to scale towards a daily ad budget of around 90k.
- Built an automated Business Intelligence Dashboard for all the metrics to be measured and to take actionable data driven insights.

Senior Digital Marketing Associate - SMM

GREedge

Ran paid ads on various platforms like Facebook, Instagram, Quora, Google through various optimisation techniques and increased the revenue 85% more when compared to previous year, at the same time reduced the costs by 54%.  

- Handled total budget over 2.5cr+ in the last two years ranging from INR 0.4 Million to INR 2.5 Million for a month depending on the business requirements and ensured projected ROI is maintained.

- Identified key reports and built dashboards that helps in understanding each aspect of marketing campaign by plotting KPI’s to make meaningful decisions.

- Part of my organisation's business team, where I plan-in organisation's monthly, quarterly and yearly revenue by understanding the business potential based on each season.

- Managed Facebook Ads and increased the website visitors 2x when compared to the previous two months at the same cost. 

- Figured out the list of potential paid ad campaigns that helped to achieve a higher ROI over a year.

Digital Marketing Intern

PristineSofts Technology Pvt Ltd

* Worked on SEO, AdWords and PPC to improve my bring traffic to websites.
* Managed the Social Media Platforms Posts and derived the insights for it to improve the social reach. Has a good knowledge on Hootsuite too.
* Monitored few websites under Google Analytics. 
* Worked on creating E-mail Campaign and have a good knowledge in using Mailchimp.
* Created Landing Pages for the E-mail Campaign and have a good knowledge in using the tools like Unbounce and GetResponse.
* Teamed up in writing few blogs and developed the Content Writing Skills.
* Worked on Developing Strategies to increase Brand Awareness and Brand Building for Better Online Presence.

B2B SaaS | Senior Paid Strategist at Tripledart Digital

Performance marketer with 5+ years of experience. 

Expertise in running Paid Search (Google, Bing) and Paid Social (Meta, LinkedIn, Quora, Reddit, Twitter), ABM (Demandbase)

Industries : B2B SaaS (Marketing Automation, Sales Ops, Ad Ops, CX), EdTech B2C, Travel B2C, Food, Ecomm

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