Lilibeth Acuna's Linkedin Analytics

I remember trying to play it cool (but most likely hyperventilated myself) on my first ever partner call at lemlist. That partner was Bill Stathopoulos. That initial task was interviewing 30 potential partners to understand their expectations, with Bill being the first. Fast-forward 2 years later and lots of iterations on our program, he’s now our 2024 Top Partner—not just in metrics like revenue and LTV, but also in the content & relationship we’ve created together. Thank you & congrats Bill! 🌟

Last month, partnerships drove 20% of total lemlist acquisition. Yesterday, Domitille asked me, "How??" Here’s what’s been working: 1️⃣ Adjusted revenue share to stay competitive. 2️⃣ Prioritized relationships—70% of my time goes into onboarding calls, check-ins, and making sure partners have direct access to our product, sales, and support teams. 3️⃣ Made partners co-builders—their feedback literally shapes the product. 4️⃣ Created FOMO by sharing top partners’ content & wins in our monthly newsletter. 5️⃣ Reduced time-to-1st-referral with challenges & activation emails. Like most things in life, no magic spell! Just lots of listening & consistency.