Procyon

VP of Marketing

Pavilion

Executive Member

CMO Alliance

Member

Caveonix

Vice President of Marketing

Head of Global Marketing

Perimeter 81

• Developed the partner program and launched the partner portal
• Built the channel marketing strategy
• Developed relationships and co-selling opps with strategic alliances (AWS, Microsoft, Google Cloud) 
• Create marketing campaigns by industries
• Work closely with Sales/SDR teams to support their outreach efforts.
• Work across teams to translate business goals and objectives from marketing plans into compelling event strategies and plans that deliver engagement, leads, pipeline and revenue
• Developed innovative bespoke events that attracts new prospects, help re-engage with prospects, and drive ROI

Sr. Director Field and Channel Marketing

WhiteSource

• Build and execute global channel demand generation and enablement plan, including programs with quantifiable objectives to increase sales via partners
• Develop key metrics and progressive measurement criteria to maximize view and realize optimal ROI
• Create co-op marketing campaigns 
• Develop a channel marketing plan and regional campaign calendar for Alliances and Service Providers
• Build a global yearly event and activity roadmaps Plan with Alliances and Service Providers
• Build and maintain an expert level of knowledge on assigned Channels with a deep understanding of our customers and target audience, to successfully convey market positioning and targeted messaging

Senior Global Channel & Alliance Marketing Director

• Work across teams to translate business goals and objectives, to deliver global event strategies and a plan that delivers and exceeded goals, that include leads, pipeline, and revenue 
• Develop and deliver innovative and creative event tactics such as, corporate, tradeshows, and conferences, that will stand out and create brand awareness and drive engagement. 
• Establish and maintain effective processes and reports 
• Schedule and communicate all logistics with vendors, venues and participants.
• Examine and evaluate each event to determine value and effectiveness
• Constantly analyzing performance of executed events to measure event performance, event optimization, audience generation, ROI and identifying the root causes and develop strategic plans to support to the global teams in order to drive improvement in ROI conversions. That includes, writing a post event email follow-ups based on different buyers persona, event types, market sector, etc. Work closely with the sales team once a lead has been converted to MQL or SQL, in order to ensure a timely and proper outreach is conducted.
• Developed a three city roadshow strategy, plan and budget which includes end-to-end management from pre-planning, topic selection, content building, speaker outreach and bookings, influencers outreach, partner collaborations, developing and executing promotional plan, working with the graphics team on signs, banners, social media graphics, website graphics, etc., vendor and hotel contract negotiations, Sponsor outreach and onboarding, etc.
• Collaborate with partners on join activities, which includes, In-booth marketing activities, such as joint raffles, games, etc. Post-event joint email marketing, joint happy hours, etc. In order to maintain and build strong relationships.

Senior Global Events Manager 

• Develop integrated strategies for each event type from initial planning to on-site event management and post-event follow up, including schedules, timelines, key milestones and deliverables
• Develop and manage budgets 
• Manage portions of large internal conferences to include registration and housing, agenda, budget, meeting space allocation, audio-visual, special events, premiums, transportation and more.
• Develop relationships with key partners 
• Develop event plan overviews, complete with themes, messages, and tactics for each show/event including booth design, layout, and graphics.
• Complete show service orders and purchase requisitions, contracts, track event budgets and complete successful events within budget.
• Coordinate logistics with vendors such as exhibit houses, show management firms, show service vendors, hotels and specialty vendors.
• Conduct research (i. e. vendor comparison, gift pricing and availability, promotional opportunities).

Global Events & Field Marketing Manager

Comodo

•  Develop an effective, yearly event marketing plan for national, regional, virtual, corporate, channel and in-field marketing events 
•  Manage all marketing, logistics and production of events
•  Maintain event documents - budgets, calendars, checklists, run-of-shows, etc.
• Work closely with Sales and Marketing to define and lead event involvement, plans, goals and objectives
• Research & Identify industry events and evaluate sponsorship based on annual objectives and targeted demographics
• Fully plan and execute hosted events (from research and planning to on-site management and execution)
•  Develop effective and engaging events that help drive ROI
•  Negotiate sponsorship costs and opportunities
•  Develop close relationships with industry organizations
•  Analyze event feedback and take necessary actions to improve
•  Provide improvements to the event team’s functionality and day-to-day processes; bring new ideas  and concepts to event programs

Head of Field Marketing

Graybar

• Developed event strategy and lead goal plan 
• Evaluated and analyzed performance of executed events for ROI.
• Implemented high-impact marketing strategies to target new business opportunities and markets through events.
•  Generated increased revenue 300% against year 1 expectations
• Responsible for improving and maintaining long-term partner relations through joint activities.
• Improved branding and devised product knowledge to consumers.

Marketing Manager

NUTS FOR DRINKS

• Consulted with clients to determine and meet their needs.
• Redesigned product packaging, brochures, and labels.
• Negotiated vendor and consumer contracts.
• Developed strategic business plan for new retail venture.
• Implemented high-impact strategies to target new business opportunities and markets.
• Managed email and mail list for advertisements to consumers.
• Managed all social media programs, including blogs, and social network sites. 
• Posted vendor invoice & Ordered supplies
• Established SKU’s for all products.
• Managed Amazon E-commerce account & Inside-Sales.
• Managed formation of E-based capabilities including web-site, E-sales, and E-billing/payment

Marketing and Sales Executive

Home Dynamix

• Post vendor invoices with multiple purchase receipts with proper general ledger codes and discount codes. Verify terms, cost and quantity. Process 3 way P.O. matching invoices. 
• Research/resolve and/or payment discrepancies. Follow-up on credit invoices and charge backs.
• Post daily payments from banking report in payment journal. Apply payment to proper invoices paid.
• Request weekly freight forwarder statements from vendors as well as monthly storage, chassis, broker and custom statements. 
• Process monthly payables including expense report reimbursements, invoices, petty cash, commissions for sales representatives, company car payments, utilities, and rent.
• Post and process weekly payments for delivery expenses and supplies.
• Process/match receipts to credit card statements with the proper general ledger.
• Research/resolve all violations.
• Match/process all UPS & FedEx billing. 
• Process ACH payments, wire transfer and print checks.

Accounts Payable Specialist

A results-driven VP of Marketing in the technology sector who thrives in a demanding, fast-paced environment, offering more than 15+ years of successful career that involves developing strategic event strategies, operational leadership, developing innovative out-of-the-box ideas, and memorable brand awareness initiatives, in all aspects and types of event management that includes, conferences, seminars, tradeshows and roadshows, to deliver substantial revenue growth.

• Self-starter, able to thrive in an entrepreneurial environment
• Project management and ability to manage over 100+ events globally
• Creative marketing and brand design strategist
• Strategic thinker with the ability to efficiently and effectively, problem solve 
• Knowledge of contracts and negotiations
• Ability to work in a fast-paced environment where independence and adaptability are required
• Strong communication and listening skills to collaborate across teams and geographies

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