Liza Cichowski's Linkedin Analytics

Is your product messaging not working? You need to connect to what your clients and prospects really care about. Talking about complex features and jumping right into product demos are not enough to capture their attention. To attract, convert and retain customers you need to tell a compelling story that: • Demonstrates your deep knowledge of their problems • Showcases your insight about the market • Focuses on your product value, not its features • Differentiates your product from the competition • Provides proof that your solution works It starts with telling a story that they want to hear. That’s where I can help. With collaborative strategy sessions, research, interviews, and content development, you’ll get a strong foundation to rest your entire go-to-market strategy. A typical engagement looks like this: 1. Interviews and strategy sessions 2. Messaging and positioning recommendations 3. Sales content development 4. Sales enablement and education It all happens in about 6 weeks. The results are an accelerated pipeline that can be seen in: • More website conversions • More meetings booked • Improved marketing ROI • Elevated profile as a thought leader B2B technology is complex, but making it simple is the key to jumpstarting growth. Want more proof? Go to www.lastwordmktg.com and check out some client projects. Let’s talk about how you can tell a better story. Hit the Book a Meeting button in my profile • • • • • • • • • • • • • • • • • • • • • • • • • • • •  Clients Include: Stack Overflow, Dun & Bradstreet, Lowe's One Roof Media Network, Nextdoor, Integral Ad Science (IAS), Eyeota, Anteriad, Simulmedia, Connatix, Markerr, Burt Intelligence, Premium Media 360, and mParticle