Liza Cichowski's Linkedin Analytics

Are you 100% certain that your new product won’t fall on deaf ears? If you want to grab more market share that will make your new product a success you need to: • Hook your audience emotionally by telling a story instead of giving a list of features • Show don’t tell that you understand not just their problems, but how your solution gives them better outcomes • Create differentiation that is truly unique from your competitors Successful marketing leaders know they can’t do it all. They know that: • Complexity is the enemy. Cut through tech jargon and simplify your message • Sales teams need compelling tools to win deals. Stop making unfocused decks and equip them with stories that resonate • Your CEO’s request for a new website is masking a deeper problem. They *really* want a clear, impactful message that drives results • Understanding buyers is key. Talk to them. It will make your messaging more relevant and differentiated • Demand generation campaigns thrive on strong narratives. Features don’t sell as well as a compelling story that connect to people • Identifying the right expertise is much more effective than trying to do it all Having launched dozens of B2B products, I can assume that you’re: • Afraid of failure because you don’t have a product launch process • Feeling tension with your sales team • Getting frustrated because everyone and no one owns messaging • Overwhelmed because there are knowledge gaps on your team • Exasperated that there’s no company-wide alignment on marketing priorities Ready to stop taking an ad-hoc approach to your product marketing and start aligning your team around a clear GTM strategy? I transform the chaos product launches into a strategic advantage. By aligning product capabilities with market needs, simplifying complex messaging, and fostering cross-functional collaboration, I help companies not just launch products, but create market-ready solutions that resonate with prospects and empower sales teams to close deals. Working with me, you can expect: • Messaging that resonates with your target audience • A clear product launch process that aligns Product, Sales, and Marketing • A true collaboration with your Sales team to create materials they’ll actually use • An effective liaison between Product and Sales that you wish you had time for Let’s talk about how you can tell a better story. Whether or not we work together, I’ll give you some quick insights on your public-facing messaging. Hit the Book a Meeting button in my profile or go to: https://calendly.com/lastwordmktg/30-min-mtg