Malbek

Malbek puts an end to manual, disjointed contracting with an end-to-end contract lifecycle management solution for large enterprises and fast-growing businesses. Built on a secure, scalable platform, Malbek unites your team to increase top-line revenue, improve efficiency, and mitigate risk through unmatched agility.

VP, Growth Marketing

Sr. Director of Growth Marketing

Motility Software Solutions

Director, Marketing 

Conga

- Directed 3 Product Marketing Managers through a $715M acquisition and remote working during COVID-19. 
- Adopted a Product Marketing V2MOM to help drive organizational alignment with Vision, Values, Methods, Obstacles, and Measures.
- Developed a holistic vertical strategy and led the team to execute in HLS by tapping into Salesforce and our extensive partner ecosystem to understand the key details and impacts of each industry.
- Partnered with Sales, Sales Excellence, Content Marketing, and Product Management to create an all-new First Call Deck that allows sales reps to tailor their pitch by vertical and product. 
- Developed strategic thought leadership content to accelerate pipeline, increase customer adoption, and help buyers maximize purchasing decisions (e.g. TLP, Maturity Assessment tool, and other research papers).
- Collaborated with corporate marketing, PMM, and Product Management to define Conga 2.0 strategy.

Team Lead, Product Marketing

- Developed positioning, messaging, and competitive differentiation for 3 of Conga’s highest revenue-generating products.
- Collaborated with Product Management to document market feedback, distill key functionality to sales, ensure solutions and marketing plans align, support the roadmap, drive customer satisfaction with release enhancements, and ensure value-based pricing.
- Led cross-functional teams across Marketing, Sales, Product Management, Legal, Security, and Engineering to launch AI Analyze.
- Implemented new value-based pricing and packaging strategy that led to 20% faster sales cycles and doubled win rates.
- Orchestrated a Total Economic Impact (TEI) study and accompanying ROI calculator that showcased the value of Conga CLM products - 282% ROI in less than 6 months.
- Refreshed messaging, positioning, and sales materials for the BI Toolbox, Conga’s new embedded analytics tool.
- Led Analyst Relations, briefings, and all commissioned research on a global scale fueling top placements in evaluations.
- Responsible for understanding market needs and feedback to fuel competitive intelligence for Sales and Marketing teams.

Product Marketing Manager, CLM and AI

- Led 2 campaign coordinators to drive $155K NNMRR and 100+ new customers for our CLM suite of products.
- Demonstrated ability to build and manage demand programs while staying within budget by measuring the effectiveness of multi-touch campaigns, methods, and associated ROI. 
- Developed content required to fuel marketing programs and drive demand. Consistent demand resulted in a 123% increase in leads and 329% increase in sales accepted opportunities. 
- Executed best-in-class demand strategy to launch two new products Conga Sign and Conga Contracts for Salesforce.
- Successfully migrated legacy web properties from 3 acquisitions while simultaneously attaining GDPR compliance for 250+ forms and onboarding ON24 for webinars.

Manager of Demand Generation

- Directed 2 Marketing Managers through an acquisition while maintaining pipeline, producing events, managing RFPs, building the product marketing function, and assembling a social media strategy. 
- Key decision maker in pivoting to the Salesforce market while orchestrating the launch of SalesConnect. SalesConnect was later used as a framework to build Contracts for Salesforce.
- Assembled a social media strategy resulting in a 460% growth on LinkedIn, 331% growth on Twitter, and 116% growth on Facebook. 
- Successfully planned, organized, and implemented Novatus’ inaugural user conference staying within a tight budget. This foundation led to an acquisition by Conga and is now the cornerstone of the event strategy. Current conferences have a $2M budget, hold over 450 attendees, and are hosted in the US, London, and Sydney annually to engage customers and drive NNMRR.
- Launched a marketing automation platform, GoToWebinar, Salesforce campaign tracking, and PPC agency.

Marketing Manager

- Spearheaded the overhaul of Novatus corporate website, brand, and social media channels. 
- Designed and developed the Novatus 2.0 website using a responsive Bootstrap theme.
- Built and implemented an organic SEO strategy that included keyword strategy, navigation updates, added search functionality, and easier to find content. 
- Web strategy resulted in a 30% reduction in bounce rate, increase in overall sessions, increase in average time spent viewing pages, and a jump from page 5 to page 1 in organic rankings.
- Created various forms of collateral, eBooks, whitepapers, booth graphics, and other brand assets.

Graphic Designer and Web Designer

Wildfox Design

- Provided consultative marketing services with a unique combination of creativity, development, and content writing.
- Created simple, elegant, and intuitive user interfaces.
- Effectively contributed to marketing strategy, digital campaigns, branding, pricing and packaging, SEO, SEM, persona work, and positioning exercises for dozens of SMB’s in the local Central Florida area.
- Created graphics to be utilized in all forms of media (print, website, slide presentations, banners, and events).
- Partnered with local IT companies to create a mutually beneficial referral program.

Marketing Consultant and Developer

University of Central Florida

- Led development efforts for one of the top 100 engineering schools in the nation.
- Coded, designed, and maintained 10+ departmental websites including CECS, EECS, ECE, CS, MSE, eli2, MOMRG, and staff websites. 
- Coded an automatic pull of news/events/defenses from a database for display across the college.
- Built a graduate pre-screening application to help drive more students to apply for graduate school with waived application fees.
- Launched and supported the Engineering Leadership Institute (eli2) to help students discover the confidence to create, innovate, and collaborate to deliver world-changing solutions.

Web Developer, CECS & EECS

Led 6 labs each semester and taught 50 higher education students proficiency in Microsoft Word, Excel, Access, PowerPoint, and HTML. Subjects included CGS 1060: Introduction to Computer Science and CGS 2100: Computer Fundamentals for Business.

Teaching Assistant

Victoria's Secret

Lead team of cashiers to build customer loyalty by opening Angel cards, converting customer relationships, and providing a speedy checkout process. Consistently provided a captivating and branded customer experience that built loyalty while enabling consistent sales and profit growth. Communicated effectively with direct management, sales leadership, and associates. Reinforced store strategy to minimize shrink in one of the highest-grossing stores of the district.

Sales Associate 

CLM Marketing Leader • PMM Maven • Growth Guru • B2B SaaSy Mermaid 🧜🏼‍♀️

Elizabeth is a business executive with a passion for cultivating market presence and launching innovative products to meet market demands. With nearly 14 years of Marketing experience and 7 years specializing in CLM, she brings a proven track record of building high-performing teams with visionary and action-oriented leadership. 

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