Amazon

Prime Gaming is an exclusive, premium service from Amazon, tailored for the discerning gaming enthusiast. As a part of Amazon Prime, it offers a treasure trove of complimentary games, unique in-game content, and a monthly Twitch subscription, elevating the gaming experience to unparalleled heights with its rich selection of perks across a multitude of gaming platforms.

• Oversaw and directed the global Paid Media and Advertising strategy for Amazon's Prime Gaming Division, encompassing comprehensive execution across diverse paid marketing channels (social, digital, search, programmatic, OOH, etc.).

Head of Paid Media, Growth Marketing | Prime Gaming

Square Enix

Square Enix develops, publishes, distributes and licenses SQUARE ENIX® and TAITO® branded entertainment content. The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 173 million units worldwide; DRAGON QUEST®, which has sold over 85 million units worldwide; and the legendary SPACE INVADERS®

• Led the User Acquisition and Performance Marketing of Square Enix's Western mobile portfolio (NA, LATAM, EMEA), establishing the underlying infrastructure, attribution, and strategy launching mobile titles

Head of Performance Marketing | Mobile

Behaviour Interactive

Founded in 1992, Montreal-based Behaviour Interactive is one of North America’s largest independent game developers specializing in PC, Console, and Mobile with over 70 million games sold across platforms. Behaviour's flagship title "Dead By Daylight" celebrated over 20 million players in 2020.

• Built and led the user acquisition department along with setting up the underlying mobile marketing infrastructure internally and externally through partners, leading to the successful launch of the studios first two self-published mobile titles – Game Of Thrones Beyond the Wall and Dead By Daylight Mobile

User Acquisition Growth Lead

Hothead Games

One of Canada’s biggest indie mobile games studio and publisher – with a combined download across titles of over 300 million installs and having reached #1 on the App Store and Google Play charts in over 60 countries.

• Managed the full lifecycle of mobile user acquisition across all channels (Facebook, Google, Mobile Ad Networks, and DSPs), including pre-campaign planning and negotiating, campaign-performance optimization, and post-campaign reconciliation in a multi-million-dollar advertising portfolio

User Acquisition Manager

Oasis Ads Media

Oasis Ads Media is a performance Marketing Affiliate Network specializing in direct response online customer acquisition (CPA, CPI, CPL) in multiple sectors globally including user acquisition, app installation, ecommerce, service subscriptions, dating, data collection, and lead generation

• Managed implementation of CPA/CPL/CPI-based marketing strategies across key channels (i.e. search, display, social, mobile, email, other), resulting in successful launch of over 500 campaigns across multiple sectors globally

Affiliate Marketing Manager

Elavon, Inc.

Elavon is a leading global provider of merchant acquiring services in North America, Europe & Latin America to more than 1 million merchants. Elavon is wholly owned subsidiary of U.S. Bancorp (NYSE:USB - News), is the parent company of U.S. Bank, the fifth-largest commercial bank in the United States. 

• Managed merchant relationships and new client acquisition with the achievement of highest overall office lead to sale conversion ratio nationwide of 80%, resulting in successfully closing the single largest multi-equipment deal at the mid-tier market level within the Canadian market

National Sales Executive

4AEGIS Inc.

4AEGIS Inc is a premiere sales and marketing firm based out of Toronto, ON working closely with Fortune 500 companies to meet their fiscal targets. With niche market focuses in business-to-business sales representing the leaders in industries from Finance, Technology, Telecommunication and Renewable Energy.

• Utilized a proactive consultative sales approach for Moneris Solutions (RBC/BMO joint venture) to identify merchant needs and educated and matched clients with appropriate products and services

Sales Consultant

An accomplished Marketing Leader with extensive experience in the gaming industry, adept at driving innovative and impactful marketing strategies. Proven success in managing diverse portfolios of games and delivering groundbreaking campaigns that resonate with global audiences.

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