Mahima Jalan

Hi everyone! Let me keep my intro simple and crisp:

- I am building a leading branding & PR agency: Sorted Brand (the name says it all)
- We have offices in the UAE and India. 
- Worked with +200 clients from India, UAE, Saudi, UK, and Australia. 
- Our clientele also includes famous entrepreneurs, VCs, Forbes 30 under 30, family business owners, and unicorn founders. (If that's a flex) 
- We offer solutions to everything in personal & company branding.  
- As a passion, I also offer a hyper-personalised 1:1 coaching to people who want to scale thier social presence. 
- I also offer training in companies for building personal or company brands. 
- Other than scaling my agency, I love content creation (100k followers across channels), networking, grabbing speaker opportunities at events, and reading books. 

Want to grow your brand? Or invite me to a panel/speaker session? Or simply network? 

Drop me a DM (I reply to almost everyone) or email me at mahimajalan.sorted@gmail.com

Founder

Building personal brand, online reputation, & PR of busy entrepreneurs/executives/startup founders. Helped over 100 clients from all over the world including unicorn founders, Forbes 30 under 30, and VCs establish a thought leadership profile on social media. Want someone who can voice your thoughts and take care of your online presence? Just drop me a message or email me at: info@sortedbrand.com

I lived solo for a month in a different country for the first time ever.



Someone who hasn't lived outside her house for more than a week,  the one who never got permissions for all-nighters, was living in Dubai for a month all by herself. And since then, the city has become like my second home. 

There's something profoundly transformative about being entirely self-reliant in an unfamiliar place. No safety net of familiar faces, no autopilot routines to fall back on. Just you, your adaptability, and the choices you make moment to moment.

Successfully navigating the Metro, ordering food in a new restaurant, and troubleshooting meeting logistics across time zones aren't just tasks; they're quiet confidence builders. Each one reminded me I'm more capable than I give myself credit for.

That's when a small guilt trip hit me about staying in my comfort zone always. I realised discomfort is where growth lives. Those moments of uncertainty, whether to speak up in a cross-cultural business setting, how to spend evenings alone in a hotel room productively, managing homesickness while staying professional..these pushed me to develop resilience I didn't know I needed.

If you're on the fence about taking that solo trip, that challenging assignment, that opportunity that scares you a little: consider this your sign. The version of yourself on the other side will thank you.

I am glad I did this before turning 30. 

Have you had a solo travel experience that changed your perspective?

Mahima Jalan ماهيما جالان

I spent a week studying +500 LinkedIn accounts from UAE, Saudi and India. 


As an expert, this is a part of my research. 

60% of the profiles I studied had: 

- Same old sob stories 
- Auto-generated comments
- Cliche quotes 
- No originality 
- No soul 

This platform wasn't that saturated 5 years ago. At least people took out some time to write a DM personally or engage meaningfully.

Today, almost 60% people are using AI for content, comments, and even DMs. The most popular professional networking platform is shedding its essence.

(I lowkey felt proud looking at our client's account. The posts look authentic, comments are done purposefully, and honestly, hard to figure out if they were managed by us.)

Nevertheless, in this world of AI, if you are someone still maintaining authenticity here, giving some personal attention to your account, I appreciate you. 

If you are reading this post & you love originality over automation, drop a comment.  More people need to see your profile. 

#LinkedIn Linkedin News LinkedIn News Middle East LinkedIn News India

I took the biggest risk and opened my office in Dubai. 


Best decision I ever made for both my personal and professional well-being. :)

This city doesn't just welcome ambition, it amplifies it. Not just Dubai, but the entire UAE has been a game-changer for millions of Indians. 

To the visionaries who built a future in the desert. To the spirit of possibility that runs through every street. To the nation that turned "what if" into "watch this."

Happy UAE National Day. 🇦🇪 

Thank you for giving dreamers like me a chance to grow, learn, and prosper. ❤️ 


#UAENationalDay #Dubai #Grateful

I spent AED 2000 on a meeting which I could have done on Zoom. 


I took a quick trip to Dubai last month, spending AED 2000 (INR 48500) for an in-person meeting which can be easily managed on Zoom.

Which self-funded business owner does that?  Mahima Jalan! 

Uncomfortable? A bit. Worth it? Absolutely.

We've built an industry on connection: helping leaders find their voice, tell their story, create resonance. Yet somewhere between the posts, the algorithms, and the back-to-back video calls, we forgot what real connection feels like.

There's a recent study which claims social media & remote work have made people lonely and anxious. It has reduced the essence of in-person conversations. 

I realised I was doing the same thing professionally. Defaulting to "let's jump on a quick call" when what I really needed was to sit across a table, read the room, catch the things that don't translate through a screen.

So I'm making a shift. More chai meetings in Delhi. More coffee & shisha conversations in Dubai. More showing up, even when it's inconvenient.

Not because I'm anti-technology (I run a digital agency, for crying out loud). But the best briefs come from real conversations. The strongest partnerships are built on actual presence. And honestly? The work is just better when we've actually met.

If you're a client, friend, or someone in the industry and we've been "meaning to catch up", let's actually do it. Dubai, Delhi, or Riyadh, I'm around.

We are all sick of Zoom calls, which give no real connection. 

Who's with me on this?

#inpersonmeeting #coffeemeeting

I forgot my shopping bags in a shisha cafe in Dubai. 



Recently, after shopping at the Emirates Mall with my friend Mona, I went to Huqqabaz and left my shopping bags at the table. 

I walked back an hour later, and everything was exactly where I left it. The staff had even moved the bags aside safely, making sure no one would accidentally take them.

A luxury we cannot imagine in India (not shaming my country but just spilling facts). 

This is something I truly appreciate about building my business in Dubai: the sense of security that we often take for granted. 

As someone coming from a protective family, I know how comforting it is to live in a city like Dubai. My parents don't allow me late-night parties in Delhi, but they are comfortable sending me alone for a month in Dubai. 

This isn't just about low crime rates or good policing. It's about a culture of trust and accountability that permeates everyday life. It's why clients feel comfortable flying in for meetings. It's why talent wants to relocate here. It's why Dubai continues to be a magnet for entrepreneurs and creatives from around the world.

To everyone considering Dubai as their base: this is what daily life looks like here. Safe & comfortable. 

Have you had similar experiences in Dubai? 🇦🇪 

#Dubai #UAE #MiddleEast

I went to school with two ponytails when other girls had fringe cuts.


I looked visibly old-fashioned, but I was being me. 

While everyone else was trying to be cool or just blend in, I was busy being myself. Different interests. Different opinions. Different way of doing things, even something as simple as how I wore my hair.

It wasn't always easy. But somewhere between the awkward years and building a business, I realised something:

The same thing that made me "different" as a kid is exactly what I help founders own today.

Authenticity isn't a strategy you learn in a boardroom. It's a value you either carry or you don't.

Today, I run a branding agency across the Middle East and India. And the core of what we do? Helping leaders stop performing and start showing up as themselves. Because that's where real influence lives, not in the polished version, but in the honest one.

Saw the beautiful things Razorpay talked about today - about the roots, about the values we pick up young and carry into everything we build.

For me, it was this: being genuine will always matter more than being liked.

To every young founder out there: if you've got something that makes you different, don't hide it. That's not your weakness. That's your brand.

If you're looking for a salary hike/growth, read this. (HIRING)


Our company, Sorted Brand, is growing & we are hiring some talented and creative individuals!

Open positions:

1. LinkedIn Ghostwriter
2. X Ghostwriter
3. Appointment Setter (Middle East)
4. Engagement Manager

All are full-time roles (remote) with experience minimum of 1 year. 

Perks:

- Competitive salary 
- Make money from home 
- Immense scope of learning
- No micromanagement
- Reward system 
- Though we are a remote team, we meet & celebrate occasions virtually 

I know you need more details, but for now, if you think you're even 80% eligible for any of the above roles, please drop an email sharing your portfolio and why you want to work with us at: info@sortedbrand.com 

We will get back to you! 

P.S.: Dessert on us if you refer someone who gets hired! ;) 

#hiring #jobposting #agency

I interviewed +30 people in 2 weeks & met two kinds of people.


Type 1: Worked/lived in a tier 1 city for years, pushed until their health gave up, moved back to their hometown, and now wants a remote job even if it pays less. Peace matters more than pay.

Type 2: Worked remotely for years, lost routine, ended up with neck pain, and now wants an office.

One wants to have a lower salary but stay near family and hometown. The other wants to step out and earn more until health or life gives up. Not sure who is right. The constant run is between money and peace.

Which one is your type? 

#worklifebalance

taplio

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