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What do WE actually do? We turn founders into storytellers. But not just any storytellers... → Storytellers who attract dream clients. → Storytellers who stand out in crowded markets. → Storytellers who drive real business growth. Here's how we do it: 1/ We uncover your best stories - Deep dive into your journey - Find the golden nuggets that resonate - Craft a narrative that sells 2/ We build your storytelling system - LinkedIn content that grabs attention - Lead magnets that build your email list - Emails that nurture & convert 3/ We amplify your voice - Consistent posting schedule - Engagement strategies that work The result? - More eyes on your content (We're talking millions) - More leads in your inbox (2-3 per week is our standard) - More clients signing up (Our record is £50K pipeline in 6 months) In short: We help you tell stories that sell, without being salesy. Because in 2024, the best storytellers win. And we make sure that's you. Feeling lost with your own storytelling? DM me "STORY" and let's chat.
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90% of LinkedIn posts aren’t worth anyone’s attention. If your content is generic, overly promotional, or adds no real value. You’re not just being ignored, you’re damaging your brand. Every post you share is a reflection of your positioning. It’s how people perceive your expertise, your insights, and even your credibility. Your audience may not always engage, but they’re watching. They’re noticing whether your posts educate, inspire, or challenge their thinking, or if they’re just noise. And when you fail to stand out, you’re not just missing opportunities, you’re pushing people away. So, before you hit "post," ask yourself: Is this building my authority or eroding it? Your brand deserves better than being part of the 90%.
There's one LinkedIn metric nobody talks about. Everyone obsesses over views, comments, and follower counts. But after 18 months of consistent posting and helping dozens of clients, I've learned the only metric that truly matters: DM conversion rate. Let me explain. I've seen creators with massive engagement but zero business results. And I've seen creators with modest engagement who are fully booked months in advance. The difference? How many people move from public engagement to private conversation. Some quick math: → 50k views on a post = impressive → 1% click through to your profile = 500 people → 10% of those send a DM = 50 conversations → 20% of those become clients = 10 new clients This is how creators with only a few thousand followers build six-figure businesses. But most people focus on the wrong things: - Chasing viral posts instead of resonant ones - Optimising for comments instead of conversations - Writing to impress instead of connect Here's what actually works: - End posts with specific CTAs that invite DMs - Respond to every thoughtful - Make your profile a clear roadmap to your services - Follow up with every single person who reaches out I've tracked this for months: My posts with 100+ comments often generate fewer leads than posts with 30 thoughtful ones. Why? Because meaningful engagement beats shallow virality every time. Stop obsessing over the metrics everyone can see. Start focusing on the ones that actually build your business. What's your DM conversion rate?
Your LinkedIn content only needs to do 1 thing: Make people feel something. (Everything else is just a bonus) Let me explain why: 1. Facts educate → but emotions motivate ↳ Your audience needs both to take action 2. Data shows trends → but stories show proof ↳ People trust what they can relate to 3. Tips help grow → but feelings help connect ↳ Connection drives deeper engagement 4. Metrics track success → but impact creates legacy ↳ Numbers fade, but feelings last forever 5. Strategy matters → but authenticity converts ↳ Your realness is your superpower Here's the truth: People might forget what you taught them... But they'll never forget how you made them feel. (I learned this after 934 days of posting here) Make them feel seen, understood, and inspired. That's the real LinkedIn game-changer. Repost this reminder for others ♻️ P.S. Which content creator makes YOU feel something?
Posting every day won't fix bad positioning. You're showing up consistently. Posting daily. Following all the growth hacks your marketing team suggested. But your personal brand isn't converting to business growth. Why? Because frequency can't fix fundamentals. - Investors can't distinguish your vision from others - Potential partners don't understand your unique approach - Your expertise gets lost in generic "thought leadership" Posting more frequently just amplifies these positioning problems. It's like ordering more business cards with the wrong title, more visibility of the wrong message. Before your next LinkedIn post, ask yourself: Does this clearly position me as the authority I truly am? If not, stop posting. Start repositioning. The executives who win aren't posting more, they're positioning better. Repost this ♻️ for the founder in your network who needs to hear it! P.S. What ONE unique perspective separates you from every other executive in your industry?
You can't go viral if your audience doesn't even care. People obsessed with going viral on LinkedIn. → They study the algorithm → They follow viral content formulas → They chase trending topics → They post motivational quotes And yet... crickets, because.. - Only 2-10% of your network sees your post - Most people scroll right past content they don't care about Going viral without relevance = zero business impact I spent 3 months trying to create viral content. I studied the "best" times to post. I used all the trendy formats. One post hit 100k impressions. The result? Zero leads. Zero clients. Zero revenue. Why? My content wasn't relevant to the people I wanted to work with. Here's my strategy now: - I define my ideal customer's biggest pain points - I create content that addresses those specific pains - I share solutions based on my experience - I talk about my process and results - I repeat this until it feels redundant You know what happened? → Less overall reach → More qualified leads → Steady client pipeline → Higher conversion rates → Better client relationships Relevance beats virality every time. Your audience doesn't care about your viral post. They care about how you can solve their problems. Focus on that first. I'm opening 3 spots for my Content Design program in May. → We'll identify your ideal client's pain points → Create a content strategy that resonates with them → Design content that converts followers into clients → Build a system you can maintain long-term DM me "RELEVANT" for details and we'll see if we're a match.
Being consistent won't help if your content is consistently bad. time for some tough love. Just be consistent might be the worst advice for executive personal branding. Because consistency amplifies everything, including mediocrity. Here's what I see with executives who struggle: - They publish bland thought leadership like clockwork - Their content sounds exactly like every other leader in their space - They mistake showing up for standing out Consistency without quality is just efficiently wasting everyone's time. Your investors, partners, and potential clients don't reward you for frequency. They reward you for insight they can't get anywhere else. Publishing poor content consistently doesn't build authority. It erodes it. The executives winning at personal branding focus on being consistently exceptional, not exceptionally consistent.
90% of your prospects will never interact with your content. No likes. No comments. Nothing. This can be daunting. How will they know you exist? How will they reach out to you? How will they ever buy from you? Your average buyer must see your offer at least 7 times before they decide to buy. Let's break that down: → Average buyer: the person you're trying to reach → Your offer: the solution you provide to their problem → 7 times: consistency is the game → They decide to buy: it's a journey, not a single post The organic reach of one single post is 2-10% of your total network size. That requires a lot of repetition. This is what I tell every founder I work with: - There's no magic viral post - Build content routines - Patience is non-negotiable The hard part isn't creating content. It's ignoring thoughts like: Is anyone even reading this?" People probably already know this I'm just repeating myself I sound too salesy It doesn't work (yet) 90% won't interact, but they're watching. They're deciding if you're worth their time. And when they're ready to buy, they'll remember who showed up consistently with value. Inaction and random content won't get you clients. Perseverance, routines, and clarity will.
The d*rty little LinkedIn secret nobody talks about: People don't follow you for value. They follow you for vibes + vision. The dirty little LinkedIn secret nobody talks about: Your "value bombs" aren't why people stick around. Most content creators obsess over: - Packing maximum tips into posts - Writing the perfect how to guide - Sharing insider tactics nobody else knows But here's what actually makes people hit follow 1. Your energy → How you make them FEEL 2. Your perspective → How you see the world 3. Your authenticity → The real YOU shining through Take me, for example... I've published 500+ posts in 2 years. Yet my most engaged posts? Personal stories. (Not the tactical breakdowns I spent hours on) Look at any creator with 100k+ followers. People follow their JOURNEY. So the secret formula?? Value + Vibes + Vision. Teach what you know, but always sprinkle in WHO you are. Repost this reality check for others ♻️ P.S. When's the last time you shared something personal in a post? (be honest)
Before You Hit Post, Read This Every word you share online becomes part of your story. It doesn’t just exist in the moment, it lingers, building perceptions about who you are. Sometimes, those perceptions don’t align with the real you. A harmless post might be misinterpreted. A quick thought shared in the heat of the moment could create an impression you never intended. What you put out there matters. Not just for today, but for the version of you the world remembers tomorrow. So before you hit "post," pause.Reflect. Ask yourself: Does this represent the person I truly am? Or the person I want to become? Because once it’s out there, it’s no longer just a post, it’s part of your identity.
LinkedIn isn't oversaturated. Last week, a potential client said to me: "Yashvardhan, what's the point? LinkedIn is so crowded now." I smiled and pulled up the data on my screen. Only 1% of LinkedIn's users post content regularly. That's not oversaturation. That's opportunity! Here's what most people miss: A year and half back, I was afraid to post anything → too many "experts" I started anyway, feeling like the smallest voice in the room Within months, clients started DMing: "I've been following silently" Today, those same "saturated" topics bring me leads So the reality is? When everyone zigs (complains about saturation), you should zag (create consistently). Most people quit before they even get started. Most "creators" disappear after 90 days. Most "competitors" aren't even speaking to YOUR specific audience. Your unique voice, perspective, and story can NEVER be saturated. The platform isn't crowded → Your courage might be limited. Keep writing → Keep showing up → Your people will find you. (Trust me, I've tested this with hundreds of clients) Repost this truth for others who need it today ♻️
Stop overcomplicating LinkedIn. It’s not a chessboard, it’s a conversation table. Yet, I see people trying to: - Follow complex engagement formulas. - Spend hours crafting the “perfect” post. - Overthink every single comment. And guess what? It doesn’t work. what actually does: - Show up as a human - Speak directly to your audience. - Be consistent, not perfect. Keep it simple. Focus on impact, not theatrics.
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