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What do WE actually do? We turn founders into storytellers. But not just any storytellers... → Storytellers who attract dream clients. → Storytellers who stand out in crowded markets. → Storytellers who drive real business growth. Here's how we do it: 1/ We uncover your best stories - Deep dive into your journey - Find the golden nuggets that resonate - Craft a narrative that sells 2/ We build your storytelling system - LinkedIn content that grabs attention - Lead magnets that build your email list - Emails that nurture & convert 3/ We amplify your voice - Consistent posting schedule - Engagement strategies that work The result? - More eyes on your content (We're talking millions) - More leads in your inbox (2-3 per week is our standard) - More clients signing up (Our record is £50K pipeline in 6 months) In short: We help you tell stories that sell, without being salesy. Because in 2024, the best storytellers win. And we make sure that's you. Feeling lost with your own storytelling? DM me "STORY" and let's chat.
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90% of founders post like interns on LinkedIn. I know because I've written for 50+ different founders. And when they first come to me, they all make the same mistake: They sound exactly like their marketing intern. - Thrilled to announce our Series A! - Had a great meeting with potential partners today. - We're hiring! Check out our careers page. Boring. Safe. Forgettable. Look, I get it. You're busy building a company. Writing LinkedIn posts feels like homework. So you default to corporate speak. Play it safe. But here's what you're missing: - Your intern can share job openings. - Your intern can post company updates. What they can't do? Share the story of how you almost lost that Series A deal because you told the lead investor they were wrong. Or how you convinced your first engineer to leave Google by drawing your vision on a napkin at 2 AM. Or why you fired your biggest client last month. That's founder content. That's what builds trust. That's what converts followers into customers. I've tested this with every single founder I work with. When they switch from corporate updates to real stories? DMs triple. Meetings book themselves. Investors reach out first. Your audience doesn't want another company update. They want to hear from YOU. The human who's building something from nothing. Be that founder. Not another faceless brand. P.S. - I help founders transform their LinkedIn from corporate bulletin boards to revenue generators. In 90 days, my clients go from "no one engages with my posts" to "I can't keep up with the inbound leads. If you're tired of posting like an intern, DM me "FOUNDER" and let's fix your LinkedIn voice.
Your posts aren't flopping because of the algorithm. They're flopping because they suck. Most people blame the algorithm when their content goes nowhere. But let's be real... - Your post hooks are forgettable - Your formatting is one giant wall of text - Your content lacks any unique perspective - You're writing for everyone (which means no one) - You haven't put in the reps → Quality takes practice I've written over 1000 posts for myself. Published maybe 500. The rest? They were TRASH. Absolute garbage. But that's the secret → Your trash is your treasure. Each terrible post taught me something new about what works. Stop blaming LinkedIn and start asking: How can I make this better than yesterday's post? Great content isn't born. It's refined. Over and over again. Write daily → Publish weekly → Improve constantly Repost this wake-up call for others who need it ♻️
The future of GTM is influence-led, not ad-led. Founders still think traction = ads. But ads don’t build belief.They build impressions. Meanwhile, your buyers are watching: → Niche creators they trust → Founders they relate to → Experts who teach, not pitch That’s where attention lives now. And whoever owns attention… owns demand. Here’s how modern GTM looks: → A founder with 5K followers shares their POV weekly → 3 niche creators co-sign the product with lived experience → A launch gets 100K+ targeted impressions with zero ad spend → Investor interest + user signups in the comments, not a CRM You don’t need paid traffic. You need borrowed trust. Because influence is the new distribution. And distribution wins GTM. PS) We help founders build personal brands and partner with the right creators to launch loud. DM me “GTM” and let's talk.
2 years ago, I started Parox Media from my bedroom. Ghostwrote hundreds of posts. Built strategies over calls. Closed deals without ever meeting the person on the other end. This week, that changed. I’m here in Bengaluru meeting clients in person for the first time. No Zoom fatigue, No screen share. Just real people, real stories, real energy. We talked content, sure. But we also talked fears, pivots, dreams, the stuff you can’t feel in a Google Doc. And somewhere between the coffee shop catch ups I realised We’re not just building a content agency. We’re building relationships. The kind you remember long after the impressions fade. Grateful. Grounded. Hungry for more.
I didn’t build an agency. I just kept saying yes until it made sense. I said yes to writing 3 posts for $150. Yes to free audits, midnight edits, and Can you just tweak this one more time? Yes to messy processes, unclear offers, and 5am strategy calls with founders halfway across the world. I didn’t know what I was building. But I knew two things: → I loved helping people tell their story → And I hated watching good ideas die because of bad positioning So I kept going. Kept refining. Kept saying yes until the vision caught up with the work. Now? → We run a full-stack personal branding + GTM agency → We help founders turn their face into a funnel → And we’ve ghostwritten for people who now speak on global stages But it didn’t start with a logo. Or a roadmap. It started with, Sure, I’ll help you.
Nobody wants to hear from another healthcare CEO. That's what my client told me after her 12th failed podcast pitch. She'd built a $15M healthcare startup. Had 200+ employees. Real traction. But every media outlet was giving her the same response: Thanks, but we already covered healthcare innovation this month. Sarah was frustrated. There are thousands of healthcare CEOs. What makes me different? We looked at her story differently. Here's what we discovered: 5 years ago, Sarah's family went bankrupt paying for her daughter's cancer treatment. $847,000 in medical bills. Lost their house. Nearly lost everything. That's when she decided to build a company that would prevent other families from going through the same hell. But Sarah never talked about this. She thought it was too personal for business. We realised: this wasn't just her story. This was her positioning. Instead of pitching healthcare innovation, we repositioned her as: "The CEO who survived medical bankruptcy and built a $15M company to fix the system that broke her family." The transformation was immediate. Month 1: We crafted her new pitch. Sent it to 8 podcasts. 6 said yes within 48 hours. Month 3 : Media outlets reached out after seeing her LinkedIn post about medical debt.. We want to feature your story in our healthcare section. Month 6: Two conference organisers invited her to speak. Not about healthcare trends. About survival and rebuilding. Within 6 months: - 8 podcast bookings - Featured in Top media outlets - Speaking at 2 major conferences - 40+ business inquiries But here's what we didn't expect: Her customer acquisition changed completely. Revenue jumped 60% in Q4. Why? Because we positioned her as more than a CEO. We positioned her as a survivor with a mission. Your biggest struggle often becomes your biggest differentiator. The thing you're ashamed to talk about might be the thing that makes you unforgettable. Now She rah opens every pitch with her story. Every presentation. Every sales call. She told us: I spent years hiding my pain. Now it's my superpower. Last month, she raised $25M Series B. The lead investor said: We're not just investing in a healthcare company. We're investing in someone who lives this problem. Your story isn't a weakness. It's your competitive advantage. Stop hiding behind your title. Start leading with your truth. --- If you're a founder or CEO with a powerful story but don't know how to position it for business growth, let's talk. I help leaders turn their biggest struggles into their strongest positioning. DM me "STORY" and I'll show you how to transform your background into your brand.
Every founder claims they want to be authentic on LinkedIn. Then they ask: What should I post? How should I sound? What topics perform best? Can you write it for me? Here's the problem Authenticity isn't a content strategy. It's the absence of strategy. Real authenticity means → Sharing what you actually know → Talking about problems you've really solved → Taking positions you genuinely believe → Telling stories that actually happened to you Most authentic content is just another performance. Performed casualness. Performed vulnerability. Performed expertise. The actually authentic founders aren't asking what to post. They're asking how to clearly communicate what they already know. There's a difference between being yourself and being strategic about how you show yourself. Stop performing authenticity. Start strategising clarity.
Our clients don’t guess what to post. We give them a proven engine. No more staring at a blinking cursor. No more “What do I even say today?” No more recycled tips that go nowhere. We built a system that does three things: → Clarifies your positioning → Aligns every post to your business goal → Turns content into inbound leads Whether you’re building a personal brand or launching a new GTM… Guesswork is the fastest way to waste time. What you need instead: → A strategy that speaks to your ideal customer → A writing system that captures your voice → A process that turns attention into action That’s what we do for every founder we work with. Because great content doesn’t start with inspiration. It starts with a framework that works. PS) If your content isn’t converting, you don’t need more ideas. You need a system that sells. DM me “engine” and I’ll show you how ours works.
One founder. One story. One post. Multiple investor intros. No ad budget. No pitch deck spam. No cold emails to VCs. Just one post that told the story only they could tell: → The why behind the product → The problem they were solving → The journey that got them here → And a glimpse of what’s next It didn’t go viral. But it landed in the right feeds. → An angel investor DM’d them → A VC partner liked the post, then reached out → Two warm intros came in from people they didn’t even know That’s what happens when your personal brand is clear. When your content is aligned to your GTM. When you stop sounding like a founder… …and start sounding like a vision people want to bet on. PS) We help founders build story-first content that gets seen by the right people. DM me “founder brand” if you're done waiting for luck and want to create momentum.
It's okay to share controversial opinions. Actually, it's necessary. I see people tiptoeing around their real thoughts on LinkedIn. They're afraid to ruffle feathers. And then they wonder why no one engages with their content. If everyone agrees with your posts, you're not saying anything worth reading. The content that gets traction here? - It challenges something. - It makes people think differently. - It starts conversations. LinkedIn isn't a corporate brochure. It's a platform for real professionals with real opinions. Having a controversial take doesn't mean being rude or unprofessional. It means having the courage to say what others won't. Your unique perspective is what makes you stand out. It's what gets people to stop scrolling. It's what makes them hit that comment button. The algorithm rewards engagement. And nothing drives engagement like a point of view that makes people go: "Huh. I never thought about it that way." So stop playing it safe. That opinion you've been holding back? Share it.
LinkedIn algorithm is dead That's what everyone's saying lately. But here's what's actually dead: - Generic content that adds zero value - ChatGPT posts that sound like everyone else - Cookie cutter templates that scream "automation" - Posts that chase trends The algorithm isn't dead. Your approach might be. I'm seeing clients get: - 50k+ impressions on stories - Dozens of quality leads in their DMs - Real connections turning into real deals All in the last 30 days. The algorithm doesn't care about your fancy formatting. It cares about how people interact with your content. Are you making them stop scrolling? Are you making them think? Are you making them want to join the conversation? That's what matters. The algorithm is alive and well. It's just gotten better at spotting what your audience actually wants to see. Stop blaming the algorithm. Start creating content worth consuming. P.S. - Want to know how to make the algorithm work for you? DM me "algorithm" and let's talk strategy.
What if everything you've been told about LinkedIn content is actually working against you? I've been thinking about this a lot lately. The LinkedIn gurus all say the same things: - Post every single day. - Use attention-grabbing hooks. - Follow trending formats. But here's what I've noticed after years of doing this... Most of this advice leads to content that looks exactly like EVERYONE else's. And that's the problem. The highest performing LinkedIn users I know don't follow the crowd. They break the rules all the time. They write in their voice, not optimising for algorithms. They share genuine insights from their experience LinkedIn actually rewards uniqueness, not conformity. Your best content comes from your real experiences and perspective. Not from copying what everyone else is doing. So stop creating content that blends in with the noise. Start creating content that only YOU could write. That's the difference maker. Repost this ♻️ for those who need permission to break the rules! P.S. What "LinkedIn rule" have you broken that actually worked for you? I'm genuinely curious.
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