Parox Media

Building Profitable personal brands on Linkedin & Twitter

Personal Brand Manager & Social Media Strategist

Stealth Startup

Co-Founder

Enozi Digital Marketing Agency

Social Media Strategist 
Instagram Organic growth & Content research.

Digital Marketing Executive

Shority

- Social Media Management 
- Competitive  Research 
- Content Research & Creation

Digital Marketing Intern

Nokia

- Referred complex issues to senior HR staff
- Proactive communication and collaboration skills
- Assisted departments with recruitment needs
- Liaised with agencies and advertisers for talent sourcing
- Streamlined recruitment process, reducing time-to-hire
- Improved candidate quality through effective networking
- Conducted comprehensive inductions for new staff
- Ensured successful integration and growth of new employees

Human Resources Trainee

building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

I don't know what to write about, so I can't start. 

Well, you can write about what you're learning, share your experiences, or document problems you've solved. 

I'm not a good writer.

Well, you can start on free platforms like Medium, LinkedIn, or even Twitter threads and improve as you go.

I don't have an audience which makes it pointless to start. 

Well, everyone starts at zero. 

You can begin by commenting, engaging, and adding value in communities where your ideal audience hangs out. 

You can come up with a thousand reasons to not start building your personal brand and business, but honestly, the resources aren't the problem. 

It's your mindset. 

So if you genuinely want to start, I'm going to link a couple of creators you can follow to learn about content writing, personal branding, and building your business online. 

Because if you really wanted to start, you would. And I hope this helps.


Creators to Follow:

Shoaib Ahmed - Learn how to build a life + one-person business and grow on LinkedIn.

Matt Barker – Learn how to write content and monetise your LinkedIn audience.

Anoushka Jena – For genuine, story-driven content.

Prakhar Sharma – Learn how to write simple content without overcomplicating things.

Dan Koe – No intro needed. Just follow.

Charlie Hills – Learn how to use AI to create better content & business

Ruben Hassid – For deep insights and tools around AI.

Daniel Korenblum - For design inspiration and copywriting breakdowns.

Matt Swain – Learn how to create content that converts and builds authority.

Rana EL Arnaout – Follow for strategy breakdowns.

Kyle Campion – Learn how simple things can scale.

Ayesha Ameer – She's best at personal branding, designs, and free resources for free value.

Yashvardhan .

If I have to start everything from zero…
I won’t.

Zero looks cool on a TEDx stage.

In real life, it looks like unpaid bills and Maggi for dinner.

So no, I’m not starting from scratch again.

Next time I’ll start from “at least something.”

Like WiFi. Or a scooter. Or a momo stall.

Anything but zero.

Why does your best LinkedIn content feel uncomfortable to post?

Because it’s the only time you’re actually telling the truth.

I’m talking about the stuff you write, then instantly hit backspace because it feels:

 → too blunt
 → too exposing
 → too different from the happy shiny LinkedIn mask

That’s the stuff that actually sounds like you.

And the crazy part is, that’s what people want.

Nobody wakes up craving another carousel on “How to beat procrastination.”

They want the messy, half-broken, sometimes ugly reality of building, failing, learning, bleeding a little, and still showing up.

So yeah, your best LinkedIn content feels uncomfortable to post.

Because deep down you know:

The moment you hit publish… people stop seeing your “content” and start seeing you.

And that’s terrifying.

But that’s also the point.

I'm thinking about quitting LinkedIn.


(Don't panic, I won't actually do it)

But some days I wonder:

- Am I just shouting into the void?
- Does anyone actually read this stuff?
- Am I wasting time I could spend on real work?
- Is this just digital narcissism?

Then something happens.

- A comment that makes me think.
- A good DM 
- A client who found me through a random post.
- A connection that turns into friendship.
- And I remember why I write here.

It's not about the algorithm.
It's not about building a personal brand.
It's about the humans behind the screens.

The real conversations.
The genuine connections.

That's what makes it worth it 😎

I got a one-star review last month.

"Rude and unprofessional. Wouldn't work with again."
Best review I've ever gotten.

Because it tells me exactly who NOT to work with.

Some people want a yes-man. 
I'm not your guy.

Some people want cheap work. 
I'm not your guy.

Some people want to micromanage. 
I'm not your guy.

Not every client is meant for me.
And that’s okay.

The right ones always see beyond the stars.

P.S. What's the best bad review you've ever received?

There's something beautiful about watching a founder fall in love with their own story.


Over the years, I've had the privilege of working alongside some incredible people who've grown their personal brands into something truly special. 

We've celebrated together when Forbes picked up their story, 
when BBC featured their insights, 
when their insights started getting shared across Linkedin News.

But the moments I treasure most aren't the big media wins.

It's sitting across from a founder who lights up when we talk about their brand vision. 

Who calls me at 9 PM because they had this amazing idea for how we could tell their story differently. 

Who sends me screenshots of comments & DMs from people saying their content changed how they think about their industry.

I used to think my job was to be the brand evangelist, the one pushing the vision forward. 

And sometimes that's true. 

But more often than I expected, I find myself in this beautiful dance where they're leading with their passion and intuition, and I'm here to help shape it into something the world can see and feel.

There's this magic that happens when someone truly believes in what they're building. 

When they're not just going through the motions of personal branding, but actually living it, breathing it, caring deeply about every piece of the puzzle.

Those are the partnerships that remind me why I love this work so much.

Last month I wrote content for 4 different founders.

All in completely different industries.
All with completely different offers.

And the results looked like this:

1. One landed a podcast invite that put him in front of 50k+ people.
2. Post hit 100k views and bring in 13 inbound clients.
3. One got quoted in a top industry newsletter
4. Hosted 2 webinars that were filled entirely through LinkedIn posts.

None of them spent a single dollar on ads.

This is simply what the right content on LinkedIn can bring to you.

It’s not just about going “viral” or chasing likes.

It’s about visibility in the right rooms, 
positioning in the right spaces, 
and building momentum you can actually use.

Sometimes it looks like leads. 
Sometimes like media features. 
Sometimes like opportunities you couldn’t have planned for.

But it always starts the same way,
by showing up with the right words, again and again.

I miss real conversations on LinkedIn.


You know the ones. 

Where you read a post and actually want to leave a comment. 

But lately, my feed feels different. 
Copy-pasted wisdom. Generic how-to lists. 
Surface-level advice. AI-generated stories.

I'm craving raw experiences. 

Unique perspectives. 
Debatable opinions. 
Real industry discussions.

Because your services aren't your brand. Your thoughts are.

How you approach problems. 
Why you disagree with trends. 
What keeps you up at night. 
Where you think the industry is heading.

That's what makes people stop scrolling. T
hat's what sparks real debates.

We need your voice. Your perspective. Your truth.

That's how communities are built. 
Not through templated content. Through real dialogue.

Who are the creators that make you think? 
The ones whose posts you actually read? 
The ones who spark genuine conversations?


I want to follow more people like that.

How to Be Authentic on LinkedIn – The 10-Step Guide

Step 1: Start your post with “Not sure if I should share this…” 

Step 2: Add a crying emoji 😭 for dramatic effect 

Step 3: Wear a hoodie in your profile pic so people know you’re a relatable founder.

Step 4: Drop a “hot take” that 9,000 others posted this morning. 

Step 5: Say “I don’t chase vanity metrics” 

Step 6: Tell a “vulnerable story” about how you almost failed… 

Step 7: Post a gym mirror selfie, but connect it to leadership

Step 8: Randomly add the word “journey” , 
because everything’s a journey now. 

Step 9: End with a deep life lesson that somehow rhymes. 

Step 10: Hashtag it all with #authentic #real #unfiltered 


And boom, you’re the most authentic person on LinkedIn.
(Along with million others).

Stop networking on LinkedIn.

Seriously.

Because most of you aren’t networking.

You’re… collecting digital Pokémon.

Gotcha! A VP of Marketing from Ohio.
Nice, just bagged a random founder I’ll never talk to.

It’s like everyone’s walking around with invisible trading cards of people they’ll never actually call.

But, Connections aren’t collectibles.
They’re conversations.

They’re DMs where someone sends you a voice note that’s funny
They’re the weird “hey I saw this and thought of you” memes.

Networking isn’t about networks.

It’s about being human enough that someone remembers 
you when their life (or business) gets messy.

So yeah, stop networking on LinkedIn.

Start being a little weirder, a little more you.

Start being someone people actually want to talk to.

My client's sales team had a strange request last week...


Can we pause the paid campaigns?

I was confused.

Sales teams usually want MORE budget, not less.

But here's what their head of sales said:

"Our LinkedIn content is bringing in better leads than our ads."

Think about that for a second.

A FREE platform.
Organic reach.
Zero ad spend.

And it's outperforming their monthly ad budget.

Why?

Because LinkedIn content does what ads can't:

- Builds trust over time
- Shows your expertise
- Creates genuine connections

Their prospects weren't just clicking.
They were following.
Engaging.
DMing.

And most importantly?
They were ready to buy.

No cold outreach needed.
No follow-up sequences.
Just warm leads sliding into their DMs.

That's the power of consistent, value-driven content.

When was the last time your marketing was so good, your sales team asked for LESS money?

This week I took 25 meetings, 
onboarded new clients, drove for 20+ hours
and gave attention to people who matter. 

Also,  played badminton when I was in the city.

I am not lagging anywhere. 

I am not ignoring the business part. 
I am not ignoring my family responsibilities. 
I am not ignoring my health. 
I am not ignoring people whom I want to give attention. I am there.

Business people should feel like I am only doing business. 
My family should feel like I am giving full attention to them. 

People should feel like they are getting a reply the second I got my phone in my hand. 

They should feel like this because they are special and I want to make everyone feel special.

People will tell you that you can't do everything. 
That you need to choose. That multitasking is a myth. 

But I refuse to believe that caring about multiple things at once makes me less effective. 

I refuse to believe that being present for my business means I can't be present for my family.

This is who I am. I show up. I reply. I care. 
I give my 100% wherever I am in that moment. 

And if that makes people feel seen, valued, and important, then I'm doing exactly what I'm supposed to be doing.

Some people choose one thing and ignore the rest. 
I choose to show up for everything that matters. 

Because at the end of the day, the people who matter to me should never feel like they're competing for my attention. 

They deserve to feel like they're the only thing that matters in that moment.

This is the way I live my life.

I have an unbeatable LinkedIn habit


I write every comment and DM myself.

Hundreds per week. All while running an agency.

Nobody else has access to my account.
Is this smart? Or stupid?

People tell me I could be doing other things. 
That I should hire someone for this. 
That I'm wasting time. Maybe. 

But my community shows up because I show up. 
People respond because they know it's actually me.

You can tell when someone's phoning it in. 
When it's a VA responding. 
When engagement is automated.

And yeah, I could save time by outsourcing. 

Focus on "more important" things. But this is the important thing.

Your voice is your only asset. Keep that. 

No matter how much you grow.

Nobody brags about mental peace.


You’ll see “Raised $5M.”
You’ll see “Promoted to VP.”
You’ll see “Scaled to 100k users.”

But you’ll almost never see:
I slept 8 hours, woke up without panic, and had breakfast without rushing.”

Because peace isn’t loud.

It doesn’t scream achievement.
It doesn’t make a LinkedIn banner.

Yet when you travel, sit by the sea, or even take a walk without your phone,
you realise peace is the only ROI that actually compounds.

Not because it replaces work.

But because it makes work sustainable.

Mental peace is not an escape.
It’s infrastructure.

Without it, everything else collapses.

Your personal brand is either positioning you or confusing people.

There's no in-between.

Here's how to make sure it's doing the first

1. Define your one thing

Not three things. One.

What do you want to be known for? 
What problem do you solve better than anyone else?

Write it down. 
If you can't say it clearly, your audience won't remember it.

2. Get specific about who you're talking to.

"Entrepreneurs" isn't an audience. 
"SaaS founders raising Series A" is.

Get specific. 

Who makes decisions that involve you? 
Who has the budget? Who feels the pain you solve?

Name them. Then speak directly to them.

3. Find your angle.

What's your point of view that separates you from everyone else saying the same thing?

Find the thing others are afraid to say. 
Or the angle they're missing. 
Or the truth they're dancing around.

That's your position. Own it.

4. Build your content pillars

Pick 3-4 themes that support your positioning. 
Not random topics. Strategic ones.

Everything you post should ladder back to your one thing.
If it doesn't reinforce your position, don't post it.

5. Show up consistently

Not daily. Consistently.

Pick a rhythm you can maintain. 
Twice a week? Three times? Doesn't matter.

What matters, people know when to expect you.

6. Let results prove your positioning

Don't tell people you're an expert. Show them.

Share client wins. Break down your process. 
Give away your best thinking.

Your positioning is validated by what people see you deliver.

7. Ignore the noise

People will tell you to post more. Try trends. Be everywhere.
Ignore them.

Your job isn't to chase algorithms. 

It's to own a position so clear that when someone needs what you do, you're the only name they think of.

That's strategic positioning.

Most people skip this part and wonder why their content isn't working.

P.S. If you want help building a positioning strategy that actually makes you memorable, send me a DM. That's exactly what I do.

Biggest mistake founders make on LinkedIn

Treating it like Twitter.

Twitter rewards hot takes and snark.

LinkedIn rewards:

- Thoughtful perspectives
- Longer-form storytelling
- Professional vulnerability
- Actual insights

It's a different game.

Same content strategy won't work.

My client list makes zero sense. And that's exactly why it works.


Right now, I'm writing LinkedIn content for:

A manufacturing plant owner in the UK
A SaaS founder in San Francisco
An executive coach
A CMO
A VC in Bangalore

Five different worlds. Five different perspectives on personal branding.

Same platform. Completely different execution.

That's what makes this fun.

I'm not stuck writing the same post 50 times.

One call, I'm learning about supply chains. 
The next, I'm diving into pitch decks.

Every client teaches me something.
Every industry makes me think differently.

And that variety? It makes me sharper.

Personal branding isn't about picking a niche.

It's about making YOU the obvious choice in your world.

Factory floor or funding rounds, doesn't matter.

P.S. Want LinkedIn content that sounds like you, not your industry? DM me. That's what I do.

I'll let you in on something I've learned after writing thousands of LinkedIn posts.


The ones that perform the best?

They make people feel something before they think something.
Not the other way around.

Most people write to educate.

Here are 3 strategies...
Let me break down this framework...
The key to success is...

And look, education has its place.

But if you want someone to actually engage with your post?
Make them feel first.

Frustrated about the same thing you're frustrated about. 
Relieved that someone finally said it. 
Seen because you described their exact situation.

Once they feel something, they'll stick around for the lesson.

But if you lead with the lesson?
They'll scroll right past.

Emotion is the hook. Insight is what keeps them reading.

Not the other way around.

P.S. If you want posts that people actually engage with (not just scroll past), send me a DM. That's exactly what I do.

Your posts aren't flopping because of the algorithm. 

They're flopping because they suck.

Most people blame the algorithm when their content goes nowhere.

But let's be real...

- Your post hooks are forgettable
- Your formatting is one giant wall of text
- Your content lacks any unique perspective
- You're writing for everyone (which means no one)
- You haven't put in the reps → Quality takes practice

I've written over 1000 posts for myself. Published maybe 500.
The rest? They were TRASH. Absolute garbage.

But that's the secret → Your trash is your treasure.

Each terrible post taught me something new about what works.

Stop blaming LinkedIn and start asking: 
How can I make this better than yesterday's post?

Great content isn't born. It's refined. Over and over again.

Write daily → Publish weekly → Improve constantly

Repost this wake-up call for others who need it ♻️

What if I am dead today, will anyone even remember me for my LinkedIn posts?

That line hasn’t left my head.

Because when you think about it, we spend so much energy here. 

Hours of writing, editing, researching. 
We spend money on design, on distribution, on tools. 
We put our stories out, our lessons, our wins, our scars. 

And then the thought creeps in, to what extent does any of this actually matter?

The truth is, most of it doesn’t. 
Posts vanish. Feeds refresh. 

Nobody remembers your clever hook three weeks later. Nobody’s talking about your perfectly structured carousels when you’re gone.

But maybe the point isn’t to be remembered for the posts at all. 

Maybe it’s about whether something you wrote did something for someone while you were here. 

Maybe it gave someone the courage to apply for a job. 

Maybe it helped someone quit something that was draining them. 

Maybe it made someone sit with a thought they’d been avoiding.

And that’s the only part that matters. 

Not the vanity numbers, not the follower count, not the polished strategy. 

Just the small, invisible dents you leave in someone’s life.

Because if I’m gone tomorrow, I don’t care if people remember my posts. 

I care if, for even a moment, they remember what those posts did for them.

Building Effective Personal Brands for Founders & Executives | B2B Content Engines & Founder-Led Marketing

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