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Marcus Bening

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I help companies achieve Revenue Operations excellence, driving efficient growth via GTM productivity, business predictability and operational efficiency. I’m passionate for balancing art & science of strategy and tactics, as well as achieving measurable business outcomes with genuine empathy for people, customers, partners and created value. I look at more than 25 years of experience in B2B SW Sales and Enterprise SaaS operations in both mature corporations and small startups/ scale-ups. I’m thankful for a multicultural and diverse perspective, having lived and worked in Perú, Colombia, Germany, Costa Rica and the U.S.. My background in short: Since 2022: Advising PE and VC-funded companies on Go-To-Market strategies, Revenue Operations excellence, and scalable Revenue Architectures. 2013 - 2022: Revenue Operations leadership roles in high growth, start/scale-up companies: Zenjob, Outreach, Invision, Chef Software, Sitecore. 2002 - 2012: Field + corporate sales & marketing leadership roles at Microsoft Corporation. Led Incubation Sales Excellence (sales strategy & operations for Microsoft’s new, startup businesses). Member of Microsoft’s High Potential Leadership Program. 1995 - 2002: Management Consulting (Accenture, KPMG Consulting, Azurian). Specialties: Revenue Operations, Revenue Architecture, GTM Strategy, Sales Operations, Sales Insights, Sales Enablement, Sales Effectiveness, Sales Compensation, Sales Management, Customer Success, Customer Operations, Sales Leadership, Business Transformation & Strategy, Business Insights, Business Analytics, Incubation of new, emerging businesses, Change Management, high-growth businesses, Management Consulting, Business Operations, Program Management, Process Improvement, Challenger Selling, Solution /Value Selling, Design Thinking, Sales Engagement, Startup, Scaleup.

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