Kaufman Container

• Manage Kaufman Container’s third-party business development firm and all internal business development efforts
• Create an annual marketing program with detailed projects/goals, an accurate budget, & ability to analyze ROI
• Work in partnership with multiple outside agencies on current and new SEO initiatives and all advertising campaigns. Since 2018, organic traffic has increased over 400% and organic leads by 700%
• Responsible for day-to-day management of corporate website including all products, page design and new content
• Work closely with IT department to proactively improve customer experience on website and any bugs or issues that arise

Business Development & Marketing Manager

• Solely responsible for producing all branding, print materials and digital marketing content for Kaufman Container
• Utilize Google Analytics and Hawk Search to analyze consumer behavior specifically traffic and search terms. Utilize this information to create new landing pages to improve customer experience
• Strategically partner with vendors on joint marketing opportunities such as new product launches
• Utilize e-marketing platform (Mailchimp) to spread awareness and create follow-up call campaigns based on opens & clicks
• Manage and execute tradeshows including planning & coordinating, logistics, on-site setup and follow up process
• Handle all media and public relations including press releases, social networks, blog posts, print and online advertisements

Marketing Communications Specialist

• Managed a team of two Business Development Representatives to exceed activity metrics and gross profit goals
• Responsible for sales training, product training and personal development for the BDR’s
• CRM administrator for the entire organization and responsible for training, creating dashboards and analyzing reports
• Analyzed sales reports to discover under-developed accounts to target new business
• Coordinated weekly meetings between Sales Reps & Business Development Representatives

Team Leader: Business Development & Business Analytics

Worked in partnership with Marketing and Sales. Key focus was to work with Account Managers on underdeveloped, targeted accounts and named prospective accounts in order to create appointments and opportunities for Account Managers.

Business Development Representative

Cleveland Indians

• Cold-called prospective clients to increase ticket sales
• Generated $140,000 in new business through season, partial and group sales
• Contributed over $525,000 in Season Ticket renewals
• Set ballpark appointments and effectively closed new business.
• Built relationships with my clients that led to referrals and repeat business
• Provided leadership by working hard and expressing my positive attitude 
• Used up-selling techniques to turn single game buyers into season ticket holders and group leaders

Inside Sales Representative

Experienced sales and marketing professional with a high motor and sales aptitude. Ability to exceed goals by grasping product knowledge and utilizing techniques such as prospecting, cold calling & digital marketing.  Passionate about designing and executing campaigns focused on new business development.

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Mark Stanek's Linkedin Analytics

Mark Stanek

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Mark Stanek

Want to drive more opportunities from LinkedIn?

Mark Stanek's Linkedin Analytics