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Mark Phinick 🤝

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Enterprise customer champions don’t buy software as often as we sell it, and their approval processes tend to be complex and constantly evolving. When deals stall, clients are denied increased efficiencies and vendors the revenue needed for growth. For Series A and B AI/SaaS startups struggling with enterprise sales, Mark coaches Account Executives to empower their customer champions on how to effectively sell internally and manage the impact of change. Results are increased conversions, deal value and recurring revenue, freeing sales leaders to focus on broader strategy and operations. His “Deal Coaching as a Service” is a targeted intervention to convert stalled deals into profitable outcomes, driving immediate ROI. Mark accelerates growth and liquidity by refining deal strategies, maximizing value, and improving communication with customer executives, speaking the language of the C-Suite. Throughout his career, Mark and his teams have consistently exceeded sales goals, contributing to ten successful startup exits. At HCL and IBM, Mark led global cybersecurity sales teams, delivering double-digit growth, year-over-year. Representative Client Results: - Refined early stage cybersecurity startup's GTM strategy to foster acquisition. - Introduced value-based proposal template at professional services firm, to increase average deal value by >25%. - Developed multimillion dollar proposal for strategic AI win at multiple hospital systems. - Implemented Mutual Action Plan at threat intelligence firm to accelerate deal approvals by months. - Created proposal template, account plan and negotiation strategy to win strategic, competitive deals with global SaaS provider. ————————————————————— Industry Experience: HealthTech, FinTech, Manufacturing, Media, Technology, Entertaining, Retail and Energy Core Competencies: Enterprise Software Sales, GTM Plan Optimization, Live Deal Coaching, Sales Leadership, B2B Sales, Cybersecurity, Operational Excellence, Executive Storytelling, Challenger Sales, MEDDPICC, Public/Motivational Speaking, SaaS

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