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Mark Phinick is a B2B deal coach trusted by SaaS and AI startup CEOs, CROs, and boards to accelerate stalled deals, increase deal size, and drive predictable ARR. With a track record of over $3B in closed revenue and 10 successful startup exits, Mark partners directly with founders and sales teams to convert pipeline into revenue faster. The Problem Mark Solves Early-stage SaaS and AI startups often build solid enterprise pipelines - but deals stall mid-funnel. Internal champions go quiet. Procurement gets complex. Risk aversion creeps in. Founders and sales leaders waste time chasing deals that aren’t progressing. How Does Mark Help? Mark acts as a fractional deal coach to help your team: - Advance high-value enterprise deals that are stuck - Equip buyer champions to sell internally with confidence, using the language of their C-Suite - Align economic and technical stakeholders around measurable outcomes - Quantify business value to justify urgency and investment - Accelerate time to revenue and increase contract value How Is Mark Unique? Unlike sales trainers or Fulltime/Fractional CROs, Mark supports these roles by rolling up his sleeves and getting into live deals, bringing the precision of MEDDPICC, Challenger, Sandler, Miller Heiman and value-based selling to bear on today’s B2B buying behavior. He works side-by-side with your team to co-strategize, rehearse conversations, and remove friction - deal by deal. Client Outcomes - $380K net-new ARR closed within 60 days for a Series A AI startup after repositioning their champion’s internal business case - 2 stalled 6-figure deals reactivated and closed by a founder-led sales team using Mark’s champion coaching scripts and objection-handling playbooks - 4x increase in sales-qualified pipeline velocity for a startup in competitive bake-offs with legacy vendors - Board confidence restored after showing measurable revenue acceleration within a quarter of engagement Ideal Clients - Seed to Series B SaaS or AI startups selling B2B - Founder-led or lean sales teams struggling with stalled deals or internal selling - CEOs and CROs under pressure to scale enterprise revenue and hit milestones The Business Case The cost of a single stalled B2B deal often exceeds $250K in lost ARR and 3–6 months in wasted cycles. Mark’s clients see 3x–10x ROI through faster deal progression, larger contract values, and improved investor confidence. Next Step Let’s identify 1–2 strategic deals you can’t afford to lose, and get them moving now.
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